Today's breaking news, Huawei officially announced that the P70 is gone.
The good news is that the upgrade to the all-new Pura series. The renamed Pura series is also more compatible with Huawei's Mate, nova, and Pocket series in terms of naming.
Although Huawei has not yet announced the exact meaning of Pura, combined with the official promotional video, the closer definition should be "pure, beautiful" in Spanish, its pronunciation "Piu Rua", also has a beautiful homonym, which is very close to the positioning of HuaweiP series.
In fact, since 2012, Huawei first launched the P series models, 12 years have passed, more than ten years, Huawei mobile phones have experienced countless ups and downs, and have gained a firm foothold in China and even the world, powerful image system and unique aesthetic design have always been the killer features of Huawei P series.
In fact, the positioning and development of the P series has been foreshadowed since the first generation model, the Huawei Ascend P1.
Ascend P1: Establishing the concept of "design is king".
In 2012, the first product of Huawei's P series was also one of Huawei's first dual-core products. The device is equipped with a CPU OMAP4460 by Texas Instruments, and while satisfying the performance, the phone also achieves an ultra-thin body of 7.69mm, which was widely praised around the world when it debuted at CES.
At the same time, it was rare for mobile phones to have extremely narrow bezel designs at the time, and Huawei engraved the brand of advanced design and powerful imaging on the first model of the P series, and gained a lot of loyal fans in the high-end market once it was unveiled.
Ascend P2：自研芯片发力
In the P series models, Huawei is more aggressive, and in the second product, it began to use the self-developed Hisilicon K3V2 quad-core processor, and at the same time, this is also Huawei's first smartphone to support 4G LTE Cat4.
As a P series model, Huawei Ascend P2 continues the extremely thin and light design, the curved body on the side is also very eye-catching, and the screen is also upgraded to a 4.7-inch IPS "large screen", which is a model that takes into account both appearance and black technology. Unfortunately, due to the problem of 4G license, the machine could not be listed in the domestic market.
Ascend P6: The world's thinnest phone
This is a phone that can be called very designed, even now.
On this mobile phone, Huawei has put most of its energy on the exterior design, and the body material has also been upgraded from plastic to metal, and the texture of the whole machine has been significantly improved. In addition, Huawei Ascend P6 also won the record of the world's thinnest smartphone at that time with a 6.18mm body, and the official also added the metal brushing process of a Swiss famous watch, and the curved design of the bottom also made it recognizable, which was very popular with consumers.
The 3.5mm headphone jack is also cleverly concealed, and the detachable lid can also be used as a pin, making it an excellent design that is both beautiful and practical.
Ascend P7: The qualitative change brought by the Kirin chip
Huawei Ascend P7 adopts the popular double-sided glass + metal middle frame design, 6.5mmThe body is stuffed with a large 2500mAh battery, which solves the battery life experience sacrificed by the previous generation P6 for the ultimate thinness and lightness.
In addition, the machine will also upgrade the processor to a stronger Kirin 910T, combined with a 1080P LCD screen, plus a 13 million pixel camera, so that its performance, image, design and other aspects have great competitiveness, and finally won a breakthrough sales of 8 million units, which is a well-deserved "explosive model".
P8 series: The imaging system is in full swing
Starting from this generation,Huawei removed"Ascend",Named directly after the P series,The official said that this is a new exploration and breakthrough,For this reason,HuaweiP8Brought an integrated aluminum alloy fuselage,While ensuring the metal texture,It also brings a better feel。
The machine is also the first to be equipped with a Kirin 930 processor, which has greatly improved its performance. Not only that,HuaweiP8Greatly improved image capabilities,For the first time,Equipped with4Color RGBW sensor,Support OISIntic image stabilization,It also uses an independent ISP image processor,While improving the shooting effect,It also brings unique gameplay such as light shooting,Let Huawei image also become one of the selling points of the P series。
In addition, Huawei also launched the P8 Youth Edition and P8 Max at the same time, providing more choices for entry-level users and large screen parties, which also opened a variety of product planning at the same time.
P9 series: the first Leica co-branded model
On the Huawei P9 series models (Huawei P9/P9 Plus), a 5.2-inch/5.5-inch large screen design is adopted, and the processor is also upgraded to Kirin 955, maybe you want to say that these upgrades look more "conventional", and on the Huawei P9, it also has a killer change - Leica co-branding.
As one of the earliest mobile phone brands co-branded with world-class camera manufacturers in China,HuaweiP9At that time, it can be described as an infinite scenery,Not only the intervention of Leica image algorithm,Huawei also added12MPBognoand and color dual camerasP9ColorLens,The color lens is specifically used to capture color information,The black-and-white lens is responsible for enhancing the details of the picture,Combined with the image processing chip of the dual-camera depth computing service,Greatly improved the imaging capability of the mobile phone,It was not until P9 that Huawei's imaging capabilities really entered the forefront of the mobile phone market,Become a veritable image flagship。
P10 Series: Professional portrait phone
On the Huawei P10 series, the appearance design and Kirin chip seem to be a bit "aesthetic fatigue", and everyone feels that it is a matter of course to do well in these two aspects. In order to come up with new changes,HuaweiP10shouted the slogan of "Master of Portrait Photography",It is equipped with20 million pixels+12 million pixelsLeica dual camera and 8 million pixelsLeica front lens,The main thing is high-definition portraits。
In addition to shooting more clearly, Huawei also came up with 3D face detection on the P10, professional portrait fill light, skin enhancement, background blur and other technologies, plus 2x zoom, professional black and white portrait and other shooting modes, which is very strong in portrait shooting.
P20 Series: AI technology empowers flagship images
HuaweiP20Bold use of gradient color elements in the design,This has triggered a lot of friends in the industry"Tribute",Although P20 and P20 Pro are both Kirin 970 processors,But these two models have also opened up big differences in image configuration,Especially P20 Pro,With 1/1.7 inch custom IMX600 sensor +20 million pixel black and white lens +The luxury configuration of the 8 million pixel telephoto lens was much higher than the products of other manufacturers at that time, which also gave Huawei Image the strength to compete with Apple, Samsung and other international manufacturers.
It is worth mentioning that Kirin 970 also integrates NPU for the first time, which also allows Huawei to add a lot of AI imaging technology to the P20, which can identify more than 500 shooting scenes, and optimize the picture through AI photography masters, so that photographers can also take good photos through automatic mode.
P30 series: Leica four cameras "kill crazy"
HuaweiP40 series continues the design concept of the previous generation, and carries out the stacking to the end - it comes up with the iconic RYYB arrangement IMX600y main camera, combined with 16 million pixel ultra-wide + the same telephoto lens of the previous generation Pro version, even the standard version of the model can adapt to the needs of full-scene shooting.
And HuaweiP40The image configuration can be called violent:The most attractive thing is the periscope telephoto lens,It can achieve 5x optical zoom、10x hybrid zoom、50x digital zoom,There is also a 300,000-pixel TOF lens,Forming a luxurious Leica quad camera system。
Since then, the mobile phone circle has also started an "arms race" that has lasted for several years, especially in the imaging hardware, which has also allowed consumers to understand the parameters other than pixels, and established the "dominance" of Huawei's images.
P40 Series: Everyone Can "Shoot the Moon"
After years of accumulation, the imaging capabilities of Huawei mobile phones have begun to achieve a comprehensive overtaking, especially the P40 Pro and P40 Pro+, their telephoto capabilities have left their competitors far behind, and it is precisely because of the excellent telephoto strength that mobile phones have become something that ordinary users can do.
The P40 series can be said to be the product that helped Huawei reach the pinnacle, and its global influence is good enough, and it has won the championship position in many image evaluation institutions, becoming the benchmark for mobile phone imaging.
P50 Series: A masterpiece of rebirth after breaking out of the cocoon
I thought that Huawei's mobile phone was on the road to the top, but I didn't expect the sudden sanctions to put Huawei in the predicament of a lack of cores, so it had to be temporarily suspended. It wasn't until July 2021 that the Huawei P50 was successfully released, with the absence of the Super Cup, some models equipped with Kirin 9000, and other models forced to use Snapdragon 888, and even only supported 4G networks......
Under various restrictions, Huawei P50 is still reborn from the cocoon, but the configuration of the machine in all aspects is not satisfactory, and Huawei can only be saved through various optimizations. Fortunately, the design is not restricted, and the dual-ring elements of the P50 have also been carried over on many of Huawei's subsequent models, including the Pocket series. Even so, the P50 series still hasn't been able to bring much breakthrough, and for pollen, at least there will be new models to continue to be released, and there is still hope!
P60 series: the "blind box" of the mobile phone industry
As a work after the official return of HuaweiP series,P60Series finally has a normal release rhythm,At the same time, the configuration is also keeping up with friends,Perhaps the only regret is the lack of 5G,Fortunately, Huawei's strength in the field of communication is good,Signal strength and network speed are acceptable,It has not caused too much impact on consumers。
The most impressive thing about the P60 series is the color of "Rococo White", combined with the "Koala" camera module, which is very out of the circle. And this rococo white texture is different on every mobile phone, and there was also a trend of "cyber gambling stones" at that time. In the same period, the P60 Art, the island design is also a classic, and the bold enough special-shaped module also provides new ideas for the mobile phone circle.
As the first mobile phone manufacturer to co-brand the camera brand, Huawei has instead created a "self-contained" imaging system - XMAGE. Facts have proved that XMAGE's strength can still compete with the co-branded models of competitors, which also makes Huawei users look forward to future products more.
The Pura 70 series: the future is forward
Up to now,The official has not released too much news about the Pura 70 series,It is certain that the new series will also continue the P series of high-end、Extreme、Simple、Pure design concept,Judging from the official promotional video,The triangle camera module that broke the news before should have been determined,But the latest news shows,The new machine is expected to havePura 70、Pura 70 Pro、Pura 70 Pro+、Pura 70 Art four,There will definitely be other design elements。
At present, many offline stores have opened the blind booking of Huawei Pura 70 series, and the news of direct shelves in recent days is also every day, and the Kirin 9000S supply chain has gradually recovered, and I believe that the new Pura 70 series will go on sale soon.
In addition, HarmonyOS NEXT is about to be officially released, and the HarmonyOS ecosystem is becoming more and more perfect, it can be expected that the Huawei Pura 70 series will continue the achievements of the Mate 60 series and become the new explosive flagship.