On April 15, FAW Besturn held a fan festival with national tide as its core feature in the ancient city of Luoyang, and released the Besturn B70 Longteng model. The new model is equipped with a 1.5T+7DCT powertrain, and two models will be launched this time, priced at CNY 115,900 and CNY 125,900, respectively.
When the starting price of 115,900 yuan hit the screen, bursts of applause rang out at the scene, adding a restlessness to the hot scene and allowing consumers to see the sincerity of the Pentium brand. Obviously, the B70 Dragon Edition also hopes to accelerate the rush to volume in the current white-hot market competition by lowering the threshold.
It is equipped with a 1.5+7DCT powertrain
As a new version, the exterior design of the B70 Dragon Edition continues the design of the current model, with a large number of horizontal trim strips inside the borderless front grille, and a continuous LED light cluster to create a wide-body visual effect. At the rear, in addition to the continuous taillights, it also has a liftback tailgate, which is rare in its class.
In terms of size, the length, width and height of the B70 Dragon version is 4855*1840*1455mm, and the wheelbase is 2800mm, far exceeding the star models such as Toyota Corolla and Nissan Sylphy. The over-the-top body size gives the B70 a huge rear seat space and trunk storage space, which is very practical for most Chinese users who only have one car in a family.
In terms of interior, the B70 Longteng Edition is equipped with a new integrated cockpit, the dual-screen design enhances the sense of science and technology in the interior, and the air conditioning outlet also adopts the mainstream through-type shape. In addition, the use of leather and upholstery materials can be seen everywhere, making the car far more luxurious than the joint venture competitors at the same price.
It is worth mentioning that the new car also achieves 19 product experience improvements and adds a number of new features. B70 Longteng version is equipped with a 7-inch LCD instrument + 12.3-inch central control screen, the car machine uses Pentium D-Life 6.0, equipped with iFLYTEK 3.5 voice suite, built-in AutoNavi map, support Huawei HiCar interconnection, Yilian two major systems, with mobile phone APP remote control function. The new car is also equipped with adaptive cruise control, traffic jam assist, collision warning, and intelligent high- and low-beam switching.
In terms of power, the Besturn B70 Longteng Edition is equipped with a 1.5T+7DCT power combination, with a maximum power of 124kW and a maximum torque of 258N•m. Although it can't be said to be very strong, it is already a very good power performance on the B70 car, and it is no problem to meet the power needs of the vast majority of users.
"Involution" can't be without strength, B70 Dragon Edition competitiveness analysis
As the saying goes, "whoever gets a car wins the world", in order to compete for this market with huge potential, almost every mainstream brand will launch a main compact car to participate in the competition, resulting in a very involution in the family car market. Especially after the beginning of this year, BYD Qin PLUS Glory Edition played "electricity is lower than oil", after breaking through the last line of protection of the joint venture, you can clearly feel that the living space of fuel vehicles is shrinking, in this case, it is inevitable that there will be signs of price war.
In order to stabilize the sales data of fuel vehicles, major car companies continue to lower the threshold for car purchases. Sylphy, Corolla and other fuel vehicles are getting more and more discounted, and Volkswagen has also launched a lower-priced Lavida Xinrui. Therefore, in this scenario, the Besturn B70, which has a slightly smaller room for price dropping, has cooled down slightly.
Besturn B70 must be familiar to many consumers, as a popular sedan under the Besturn brand, with a full configuration level, extremely high cost performance, the market performance has been remarkable, the cumulative sales have exceeded 420,000 units. In recent years, Besturn B70 has become more and more courageous, and the sales volume has increased significantly. From January to March this year, Besturn B70 sold 12,684 units, continuing the hot sales trend.
However, considering that the competition in the sedan market is becoming more and more fierce, the dividend period of pure fuel vehicles is not as good as before, and the market share is occupied by new energy, how to further consolidate the market position has become a top priority for Besturn B70. The release of the Longteng version model has enhanced the competitiveness of the Besturn B70. To tell the truth, the starting price of the B70 Longteng version is 115,900 yuan, which is quite sincere. Not only does it cost less to buy a new car, but the 1.5T engine only needs to be filled with 92 gasoline, and the cost of using the car will also be reduced. The two advantages are superimposed, so naturally more consumers are willing to pay for the B70 Longteng Edition model.
At present, Besturn B70 has formed a complete layout of 7 models in three product series: classic version, Longteng version and 2.0T version, bringing users differentiated choices of different prices, different power and different configurations. However, objectively speaking, compared with Geely Xingrui and other models, the Besturn B70 may not be so influential in terms of influence, and the model sales data cannot be compared, but there is one thing to say, if you want to buy a car with an inexpensive price and rich configurations, then the Besturn B70 Longteng version model is indeed a good choice for you to start at the moment.
summary
From the point of view of price and product, Besturn B70 Longteng Edition is indeed quite attractive and more economical for young users, whether it can greatly promote the continuous competitiveness of FAW Besturn in this market segment, or depends on consumer attitudes and the final performance of the product. (Wen Chen)