Source: Huanqiu.com
On April 14, at the 4th China International Consumer Products Expo (hereinafter referred to as the "Consumer Expo"), China International Pharmaceutical and Health Co., Ltd. (hereinafter referred to as "Sinopharm International"), as an important backbone enterprise of Sinopharm Group, brought more than 40 brands and more than 300 globally selected life and health products to the exhibition, and released new products at the Consumer Expo for three consecutive years The exhibition experience has also become a highlight of the Expo.
Three major sectors escort the big health industry
As the main platform for the development of Sinopharm's life and health industry, Sinopharm Health continues to promote health product innovation and service upgrading. At present, it has formed a diversified product system covering nourishing health care, health food and beverages, beauty and personal care, animal and plant health, drugs and devices, etc.
According to Xu Yang, deputy general manager of Sinopharm Health Industry Co., Ltd., at this year's Consumer Expo, the Sinopharm Health booth was presented in three sections: "Healthy Nutrition, Professional Nutrition, and Sinopharm Collection".
"In the health and nutrition sector, we bring together health and health foods from major brands around the world, such as Ruituoling, an anti-aging product brought by Sinopharm Health. It has the exclusive license of Harvard University and Mayo Clinic in the core technology of aging inhibition, combining the leading six anti-aging intervention technologies, and the global nutrition and health care brand 4thMeal (the fourth meal), which is a golden compound formula created by Sinopharm Health in cooperation with Canadian laboratories using new AI technology, is also the first time to meet everyone at the Consumer Expo. ”
"In the professional nutrition sector, Sinopharm Health has brought several health products, such as Kang Yuanchen adult formula milk powder, which integrates many active ingredients and can provide comprehensive nutrition for adults and the elderly. At the same time, we also provide enzymatic ovalbumin hydrolyzed drink, which is a professional nutritional product specially designed to improve immunity, especially suitable for postoperative and chemoradiotherapy patients, which can significantly improve immunity and reduce treatment side effects. After long-term clinical validation in more than 20 hospitals in Shanghai, this product has received excellent feedback. ”
"The third major sector is Sinopharm Daji, at the last Consumer Expo, Sinopharm Daji 1.0 version was launched, and this year we successfully launched an upgraded version of the Sinopharm Daji 2.0 platform. This platform is the official authentic platform of Sinopharm Group's big health products, bringing together all the big health products of Sinopharm Group for consumers to choose. With the 2.0 release, we have added many new features, not only for individual consumers, but also for enterprise customers. The most eye-catching is the global purchase function, which breaks the restriction of version 1.0 only for domestic brands and realizes the expansion of cross-border business. Through Sinopharm Daji, customers can not only buy high-quality products of Sinopharm Group, but also buy products from world-renowned health brands. ”
With the in-depth implementation of the Healthy China strategy, the national health consumption demand continues to rise, and the big health industry has ushered in unprecedented development opportunities. In this regard, Xu Yang said, "Nowadays, everyone is paying more attention to a healthy lifestyle, and also paying attention to supplementing with essential nutrients and vitamins. However, with so many health supplement brands and vitamins available, consumers are often confused about how to choose the right food to meet their health needs. In this context, Sinopharm Health and Sinopharm Group shoulder the mission of improving the health level of Chinese people. We must not only provide high-quality products, but also devote ourselves to brand promotion and health management services. ”
"At the same time, we also recognize the need for more channels to spread the word, such as using social media platforms such as Xiaohongshu and Channels to spread the right health concepts and avoid the public being influenced by misinformation. In this process, we want to ensure that the message conveyed by Sinopharm is correct, professional and healthy. This year, Sinopharm Health will step up its efforts to promote nutrition counselling, and we will continue to output content on 'what we should eat, how we should eat, why we should eat, and whether we can eat' to help the public better understand how to make healthy dietary choices." We hope that when people choose healthy food, Sinopharm can become a trusted force for them and contribute to improving public health. Xu Yang added.
"Duty-free + health" new consumption experienceDuty-free shopping, as one of the most distinctive contents of Hainan among domestic tourist cities, has also become a "golden signboard" of Hainan tourism. According to the statistics of the Hainan Provincial Department of Tourism, Culture, Radio, Television and Sports, in 2023, the total number of tourists received by Hainan Province will be 90,006,200, a year-on-year increase of 49.9%, and the total tourism revenue will be 181.309 billion yuan, a year-on-year increase of 71.9%. According to the Hainan Provincial Government Work Report, the sales of 12 offshore duty-free shops in 2023 will be 58.09 billion yuan, a year-on-year increase of 19.3%.
As the only duty-free enterprise with the characteristics of "duty-free + health", Sinopharm Sinopharm Duty-Free (Sinopharm Duty-Free), a duty-free brand of Sinopharm Group, has joined hands with global partners to bring 22 brands and 100 duty-free products to bring consumers a new exhibition and consumption experience of "duty-free + health".
In terms of exhibits at the Expo, China Duty Free selects cosmetics, wines, toys and handicrafts that are popular among consumers with the idea of "hot commodities and special commodities". Taking cosmetics as an example, while exhibiting internationally renowned brands such as Estee Lauder, SKII, and Tom Ford, we also specially selected international brands that are known for their natural ingredients and are loved by people with pregnancy sensitivities, such as L'Occitane and Clarins. In terms of liquor, the State Duty Free has joined forces with well-known brands at home and abroad, such as Defocca, Lafite (Rothschild), Penfolds, Fenjiu, and Huaimao.
In addition to the duty-free products that are often sold, China Duty Free also relies on the advantages of Sinopharm Group in the field of health to showcase a full line of health products, including Fancl, Swisse, Unimat, Youguth and other internationally renowned brands. At the same time, Sinopharm Health's own brands such as Xianyan, Deep Reversal, Shouyuanchang, etc. were also unveiled, covering functional health foods, general health foods and beverages, nourishing nutrition, special medical foods, disease rehabilitation nutrition and other fields.
At present, the State Duty Free has created a new model of "city + outlying islands + ports + overseas + online" full-format and integrated linkage operation. Guofu has carried out in-depth cooperation with the world's top luxury groups such as LVMH Group and Richemont Group and more than 500 suppliers, and at the same time relies on Sinopharm's high-quality own brands to bring more than 1,000 domestic and foreign brands to consumers, continuously meeting the needs of domestic consumption upgrades.
With the support of the Sanya Municipal Government, the Sanya Duty Free Shop has not only created a "duty-free + health" format with Chinese medicine characteristics, but also actively built a "duty-free + art" duty-free shop, displaying artworks including Hainan traditional art and culture, Sino-French painting exhibitions, photography exhibitions and other works of art in the store.
According to the reporter's understanding, during the Consumer Expo, the Sanya Duty Free Shop also launched a series of preferential shopping and exclusive service activities, so that consumers can enjoy multiple preferential offshore duty-free shopping experience.