With the weakening of the role of the "price war" in boosting sales and the slowdown in market demand, Tesla's stock price has fallen by more than 31% since the beginning of this year, will FSD (Full Self-Driving) become a new catalyst for its stock price?
Starting March 16, 2024, Tesla began pushing the latest FSD Beta V12.3 version of the advanced driver assistance system to FSD subscribers and subscribers throughout the United States, and cut the monthly subscription fee by 50% to $99 on April 13.
Some analysts pointed out that Musk's move aims to promote the popularization of his autonomous driving assistance system before the release of the first quarter earnings report. But for now, it seems that the pricing of FSD is still beyond the range of acceptance of the vast majority of consumers.
At present, Tesla's FSD is priced at $12,000 (about 86,800 yuan) in North America for a lifetime buyout or $99 (about 716.62 yuan) for a monthly subscription.
According to the latest survey "How much are you willing to pay for Tesla's FSD?", launched by Canadian investment bank Canaccord Genuity, 82.7% of respondents are only willing to pay $10,000 or less, and only 5.6% of respondents are willing to pay $12,000 for the entire FSD.
The data also shows that more than half of the respondents are in the psychological price range of $2,500 and $5,000, which is less than half of the current price of FSD.
It is reported that the survey aims to understand consumers' willingness to pay for FSD, attracting thousands of consumers to participate, mainly including three questions:
- Do you own a Tesla car?
- Have you tried FSD in 2024?
- How much are you willing to pay for FSD?
According to the survey results, 73.3% of the respondents are Tesla owners, and 60.2% of the respondents have already used FSD technology this year.
Regardless of whether they are Tesla owners or not, the proportion of people who are willing to spend $12,000 on FSD is very small. Specifically, 5.8% of Tesla owners of 73.3% are willing to pay $12,000, while 82.6% of owners choose to pay $12,000 or less.
Of the 26.7% of non-car owner respondents, 5.2% are willing to pay $12,000, which is about the same as Tesla owners' willingness to pay.
Even after actually experiencing FSD technology this year, consumers' willingness to pay has not increased significantly. The survey results showed that 60.3% of the 60.2% of participants who had tried FSD technology this year were willing to pay $12,000, while about 80.6% were willing to pay $12,000 or less.
Of the 39.8% of respondents who had not tried FSD, only 4.5% were willing to pay $12,000, while 85.8% said they were willing to pay $12,000 or less.
This article is from Wall Street News, welcome to download the APP to see more