April 12, Beijing. At the 2024 new product launch conference with the theme of "beautiful sound, now" and "now", professional sports headphone brand Shokz officially announced that Chinese actor Li Xian will become its global spokesperson. Li Xian is the first global spokesperson of Shokz, which is also the first professional sports headphone brand endorsed by Li Xian. The opportunity for the two parties to join hands is not only reflected in the ultimate pursuit of professionalism in their respective fields, but also from the positive concept of jointly conveying healthy life, happy sports, and self-discipline to the public. The sports genes from Shokz and Li Xian's positive and sunny health image complement each other, and send a loud call to the public this spring: if it sounds beautiful, it is "present"!
Li Xian on the screen is a very powerful Chinese actor, and Li Xian in life has more diverse hobbies and role identities. Li Xian loves sports and fitness, which has become a way for him to get along with himself for many years. Through sports and fitness, on the one hand, you can learn to focus, build self-confidence and build a stronger self, but also give yourself the strength to insist on shaping each different role without distraction, and on the other hand, by trying a variety of exercises, you can have more perspectives on the world, learn to enjoy life, and follow the rhythm of the mind to enjoy all new experiences.
"I really enjoy wearing Shokin sports headphones in the gym in the dead of night, listening to my favorite music and fitness, and feeling this moment and the moment of being alone," Li said at the press conference.
As a powerful actor who loves life and pays attention to quality, Li Xian has extremely high standards for the selection of sports equipment. Before the official endorsement, Li Xian was already a senior user of Shokz sports headphones. Talking about the use of Shokz products, Li now said at the press conference: For me as an athlete, Shokz sports headphones are my indispensable "best partner" when working out and running. With its in-ear listening method, Shokin sports headphones allow me to perceive the sound of the outside world in real time and protect the safety of sports at every moment. The stable and comfortable wearing experience, as well as the professional-grade sweat and water resistance, allow me to enjoy every moment of exercise. As I have a deeper understanding of Shokin products, I have discovered that the spiritual core of the Shokin brand is also the interpretation of "openness and freedom", "focus on the ultimate" and "enjoy life", which is highly consistent with the life philosophy I uphold. So I am also very happy to be able to become the global spokesperson of Shokin and walk and grow with Shokin all the way. I also very much hope that I can work with Shokin to convey to everyone that they enjoy sports and have a positive and optimistic attitude towards life.
In response, Yang Yun, CEO of Shokz China, said: "It is a great honor to have Li Hyundai speak Shokz, whose sunny, healthy and energetic image is highly compatible with our brand. Today is the first time that the first global spokesperson of Shokin and the public have met, and this year is also the 20th anniversary of Shokin Technology. The opening of the road of global spokesperson is a milestone for Shokin. I would like to thank users who have recognized the Shokz brand and products like Li Xian over the years, and I hope that more users can join the ranks of sports and feel the multi-scene sports listening experience brought by Shokz.
In 2023, Shokz will hold nearly 500 themed community activities across the country, covering all over the country, and achieving face-to-face communication with people who love sports, so that more users can experience the fun and achievement of wearing Shokz sports headphones. Theme community activities such as "Let's Run", "Shokin Cycling" and "Shokin Campus Tour" integrate product experience with various community activities, and continue to build a more diversified interactive ecology for sports enthusiasts and event organizers. Shokz's deep cultivation of multiple sports scenes and the transmission of sports spirit are also in line with Li Xian's various sports hobbies such as fitness, running, tennis, surfing, and diving.
According to IDC's "China Wireless Headset Market Monthly Tracking Report" in 2023, the open-back headset market sales volume was 6.52 million units, a year-on-year increase of 130.2%, of which bone conduction, earhook, and ear clip headphones grew rapidly, becoming the largest growth point of the headphone market, and the GMV of Shokz Greater China exceeded the 1 billion mark. Not long ago, Frost &Sullivan, a global authoritative consulting agency, released the "Independent Market Research Report on the Global In-Ear Open-Back Headphones Industry" and the "Independent Market Research on the Global Sports Headphone Industry", which showed that Shokz won the first place in global sales of in-ear open-back headphones in 2023 and the first in global sales of sports headphones in 2023.
Industry insiders commented that the cooperation between Shokz and Li Xian is not only the transmission and relay of the concept of healthy life, but also the ultimate pursuit of professionalism, on the one hand, the ultimate pursuit of open listening experience, and the ultimate pursuit of acting skills. The common tacit understanding and similar values will not only further promote the popularization of open-back headphones in the field of mass consumers, but also be committed to leading a healthy sports lifestyle, so that more people can feel the joy of sports and the charm of music.
At the same time, Yang Yun revealed at the press conference that in 2024, the Shokz brand theme event - Shokz Running 10K will be launched, further deepening the interaction with consumers, and continuing to convey the brand personality of Shokz's openness and freedom, focus on the ultimate, and enjoy life. Runners can sign up for the event through the official public channels of Shokz. The most anticipated thing is that Shokz global spokesperson Li Xian will also be likely to participate in this event.
The event is waiting to start, and the warm-up goes first. Together with Li Xian, put on the Shokz sports headphones, which are beautiful and "present"!