A few days ago, Xingtu Automobile, a sub-brand of Chery Automobile, opened an official live broadcast event.
The theme of the event was that Yin Tongyue, chairman of Chery Automobile, drove the Star Era ET to conduct a long-distance high-speed intelligent driving challenge. During the live broadcast, Yin Tongyue also talked about the new developments of Xingtu Auto in terms of brand development.
Yin Tongyue revealed that "a European luxury brand" plans to introduce the new energy platform of Xingtu Star Era to build cars, and one is close to signing a contract, and another overseas brand is also in the stage of "talking".
This news soon had a follow-up, on April 15, the media "36 Krypton Auto" interviewed relevant people from Chery Automobile, the latter said that the above two European luxury brands, in fact, Jaguar, Land Rover, they are about to introduce the Xingtu brand hybrid platform, pure electric platform, the new car as early as the second half of this year.
It is understood that in terms of hybrid platform, Xingtu Automobile has the "M3X super-hybrid platform", which has the characteristics of a 1.5T hybrid engine, a 3-speed DHT transmission, and a "dual-motor front-wheel drive" mode, and the representative model is Xingtu Yaoguang C-DM.
In terms of pure electric platform, Xingtu Automobile has the E0X pure electric platform, which has 800V architecture, gimbal chassis, Shenxing super rechargeable battery, NEP full-scene driving assistance, adaptive air suspension and other technical features, and also adopts integrated die-casting body, all-aluminum chassis and other manufacturing processes.
At present, Jaguar Land Rover and Chery are in a joint venture relationship in the Chinese market (Chery Jaguar Land Rover), with a 50:50 share ratio between the two parties, and it is understandable to start a technical cooperation.
But from this incident, we must also see this fact:
In the new energy era, China's automobile industry has formed a world-leading advantage in the three-electric system, intelligent technology, and industrial chain support.
After all, similar "reverse technology output" is not an isolated case, and a number of independent car companies have carried out relevant cooperation with foreign parties before.
For example, Mercedes-Benz's new generation CLA, it is reported that the plug-in hybrid version of the car may be equipped with Geely Automobile's "8848 Thor Hybrid" special engine, which is similar to the three-electric system of Geely Galaxy L6, Geely Galaxy L7 and other independent models.
In addition, Xpeng and Volkswagen, Leapmotor and France's Stellantis Group, SAIC Zhiji and Audi have also launched project cooperation on new energy vehicles, that is, the Chinese side contributes technology and foreign party contributes capital, which can be described as a "reverse joint venture" in the new era.
It is not difficult to see that thanks to the mastery of core technologies, the Chinese side has gradually gained a higher voice and initiative in the new round of cooperation between independent brands and foreign car companies, and the cooperation model has begun to change from "market for technology" to "technology for market".
It is worth noting that this new model does not mean a zero-sum game, but can promote a "win-win" situation for both China and the rest of the world.
On the one hand, for new car-making forces such as Xpeng and Leap, cooperation with foreign manufacturers is equivalent to "credit endorsement", which can produce a huge public relations effect, not to mention that the foreign party also provides the former with the liquidity that the former urgently needs.
For independent manufacturers such as Chery, Geely, and SAIC, strengthening project cooperation with foreign parties is conducive to the next step of overseas market expansion, especially to avoid some risks from outside the market.
On the other hand, for foreign car companies such as Jaguar Land Rover and Volkswagen, cooperation projects with China can quickly make up for their shortcomings in the field of new energy. At the same time, from a financial point of view, due to the rapid development of China's new energy vehicle industry, related investment projects are likely to receive cash benefits.
All in all, the advantages of "reverse joint ventures" are great at the moment. As for whether the "win-win" situation that everyone expects can be achieved, it depends on the execution of the partners.
So what do you think about the new round of cooperation between Chery and Jaguar Land Rover?