"Big brother's cousin" (hereinafter referred to as "cousin"), a man who makes cultural tourism in various countries fearful.
Recently, because the travel videos abroad are not filtered and do not find angles, the "cousin" unexpectedly changed from a travel blogger to a "anti-fake" blogger.
In the impression of many people, Paris, France is a paradise on earth that is extremely romantic, and even the air is filled with romantic atmosphere, but under the experience of "cousin", there is no perfume smell in France, only "poop smell".
Coming to the Eiffel Tower, the "cousin" complained: "It is not as spectacular as the Xuzhou TV Tower, and there are stalls everywhere below, like a farmers' market in a third-tier county in China." ”
When I came to the outside of the Louvre, I instantly reminded my "cousin" of the Caesars Palace, the bathing center in Xuzhou, and finally squeezed for half an hour to squeeze into the Louvre, but I also smelled "a smell of fart".
When I came to the Champs-Élysées, my "cousin" saw the vagabonds everywhere and the dense chewing gum on the road. Because the smell on the street was so bad that the "cousin" almost threw up.
People who have traveled abroad may think that these are commonplace, but for more netizens, the video of "cousin" can be called a refresh of cognition. Some netizens left a message: "Where 'cousin' has been, he has lost poetry and distance. ”
With the release of a series of filterless foreign travel videos, "cousin" gradually became popular, and was ridiculed by netizens for single-handedly destroying the European tourism industry, and he was a man who was blacked out by French cultural tourism. According to the statistics of Xindou, a Douyin data tool under Xinbang, "cousin" has gained a total of 1.3 million fans in the past 10 days.
So, how did "cousin" become a travel anti-counterfeiting blogger? What kind of traffic password is hidden behind the "cousin" fan increase?
Relying on "anti-fake" foreign travel, bloggers increased their fans by 1.3 million in 10 days
According to the "cousin" in the live broadcast, he himself is doing some small business abroad, not a full-time blogger, and the reason why he shoots foreign travel videos is because he saw that some foreign bloggers used the underworld filter when they traveled to Guilin, "a bit deliberately ugly China's image".
"My original intention is to let more Chinese people know what the real situation abroad is, I don't deliberately add a netherworld filter, just shoot with the original camera. I don't magnify your shortcomings, but I don't praise you either. ”
In January 2024, the "cousin" began to record travel experiences in France, such as a cucumber for 3 euros, a haircut for 33 euros, a tattered French subway, a Champs-Élysées full of homeless people, and French people who did not obey traffic rules and took pictures on the main road. (Supplement: At the current exchange rate, 1 euro is equivalent to 7.74 yuan.) ）
The most unbearable thing for the "cousin" was that he walked in Paris for 40 minutes to find a toilet, and the last time it cost 2 euros, and even the subway elevator cost 2 euros, so angry that the "cousin" climbed a long staircase.
The "cousin" complained the most about the prices in Paris, and was commented by netizens as "a local tyrant and a search"
After watching the video released by "Cousin", some netizens left a message: "'Cousin' successfully filmed Paris, France into a small county town on the 18th tier with a sense of luxury bad movies." ”
Paris, France?
The City of Romance ×
Farmer's Market √
From France to Italy to Egypt, there are more and more complaints, and the more the video is taken, the smoother it becomes. "Cousin" gradually formed his own video style of appearing on camera to comment, his wife shooting behind the scenes + speaking out, and there are mantras such as "Little Paris", "Little Louvre" and "Little Venice".
On March 2, "Cousin" released a 10-minute video of experiencing the Egyptian pyramids, and finally ushered in the first big hit, with a total of 1.03 million likes, and the number of fans began to grow at an accelerated pace.
Source: New Shake
In Egypt, the "cousin" did not change his true colors, seeing the Egyptian Museum felt "like the Chinese Chamber of Commerce in Xuzhou", and when he walked into Kate Bay Castle, he felt "like a house of a demolition household, with nothing".
Standing at the bottom of the Egyptian pyramids, the "cousin" seriously proved that "the Egyptian pyramids are not cement, they are built of stones, but it is a rumor that the pyramid stone gap paper cannot be inserted, and even his own hand can be put into it." ”
Walking into the inside of the pyramid, the "cousin" complained constantly: "It's hot, stuffy and smelly, and it smells like a stinky insoles", "No air conditioning? The stairs are so small? Nothing comes in for hundreds of dollars, what are you letting me in?" At the end of the tour, the "cousin" concluded: "I really don't want to come, it's warm, it's hot, and I'm sweating." ”
After watching the video of "cousin", some netizens left a message: "I always thought that Egypt had a weird mystery, until I watched your video, and I kind of wanted to visit the farmers' market in my hometown." ”
As the videos of "cousin" became more and more, netizens gradually discovered that "cousin" really wanted to take everyone to see a different foreign country. "At the beginning, I watched him travel as a demine, good guy, the whole world is mine, and there is no need to leave the house. ”
The water city of Venice, originally thought that you could experience the romantic water style, but it turned out that not only "a smell of water discharged from the bathhouse, warm smell", but also a "fake capital, the products in the store are made in China". Because he was cheated by the gondolier for 10 euros, the "cousin" scolded him from morning to night.
Switzerland is very safe and secure, the scenery is very beautiful, but you can't find food, and it's expensive. "More than 2,000 a day, romantic hammer, ordinary people only have waves, no comics. This kind of scenery is too common in Yunnan-Guichuan. I ran more than 10,000 kilometers just to see the mountains, and I couldn't even see the mountains in China. ”
In this way, under the broken mouth of the "cousin", netizens gradually knew the other side of foreign travel, and even many netizens began to recommend some destinations to the "cousin" in order to avoid lightning in advance: "You save a ticket money, and we save the money of a ten-day tour in Europe." ”
At the request of the majority of netizens, the "cousin" recently revealed during the live broadcast that he would go to Thailand in April, Spain in May, and New Zealand in June.
Behind the increase in fans, the ordinary person of the "cousin".
Why can "cousin" be popular?
A very important reason is that the "cousin" recorded his foreign travel experience in an entertaining, closer to ordinary people, and more believable way, helping netizens to level out the information gap and realize a different foreign country. In the words of netizens, "cousin" is the most real and most like an ordinary person traveling.
There has always been a lot of misalignment in foreign travel. In order to create the perfect persona, bloggers often take extremely dreamy pictures of the travel process, and some people will even do different degrees of exaggeration in order to promote travel products. Even ordinary people can't help but add a filter and post the best photos and videos carefully selected on the circle of friends. Some netizens believe that because of the existence of "Paris syndrome", people who have traveled abroad will not share too much about the not-so-beautiful side of foreign countries.
Except for a small number of people who have been abroad or have more information channels, most ordinary netizens have an impression of a fairytale world when traveling abroad, which can be proved from the surprise of many netizens in the "cousin" comment area.
Although some bloggers have shared the not-so-romantic side of foreign travel sporadically before, such as "He Dantong" once shared his experience of being robbed in Paris, "Cousin" may be the first blogger to present the not-so-romantic side of foreign travel in a high-density and systematic manner, coupled with the very social and likable personality of "Cousin", he successfully seized a market gap.
Although the traffic is good, the "cousin" may not be able to complete the commercial realization and the continuation of the traffic by "cracking down" foreign travel.
In terms of monetization, the smoothest way for travel bloggers to monetize is to recommend travel products. But as an "anti-fake" blogger, it is difficult for "cousin" to get through this path, unless the direction of the content is adjusted. For example, the travel blogger "Canned Bottles in the Netherlands", also from Xuzhou, attracted 12.65 million fans on Douyin by making Europe into a fairy tale world, and ran through business models such as purchasing agents and travel consulting.
Venice and Paris in the lens of "Canned Bottles in the Netherlands".
However, the "cousin" once revealed during the live broadcast that the current popularity is more to satisfy his desire to be a conspicuous bag, and there is no monetization plan at present, and he also clearly rejected the purchasing requirements of netizens in the live broadcast room.
In terms of traffic, in recent years, due to changes in the social environment, content involving foreign countries is more likely to cause controversy. Although the "cousin" has repeatedly emphasized that he is not trying to discredit foreign countries, for example: "I am often asked if I was robbed in Paris, and no one robbed me, then I will not talk nonsense." But his private messages were still subject to a lot of abuse.
In fact, the "cousin" does not always complain, for example, when visiting the resting place of Napoleon in France, the "cousin" is like a tour guide who is popularizing Napoleon's heroic deeds. But because it does show the not-so-rosy side of foreign travel in the video, "Cousin" is likely to be involved in some online battles.
Breaking the filter is becoming the new traffic password
Not only traveling abroad, if you zoom in on the perspective, you will find that breaking the filter is becoming the new traffic password.
Different from the previous pursuit of exquisite makeup and perfect character design, more and more bloggers have begun to appear without makeup and share their lives......
From the user's point of view, more and more people realize that the world is a huge grass platform, and there is no need to look at the world with a filter. Overly embellished content is starting to lose its former appeal, and will even be criticized for being "hypocritical and pretending to be X". Users are becoming more and more sober, and some bloggers who love to tell the truth and share their real lives have begun to be loved by more people.
From a creator's perspective, filters that go beyond reality are becoming more and more stressful and less profitable. Because with the increase of the user threshold, bloggers have to make the characters and scenes more lofty and involuted. For creators, it is also a relief to abandon the filter and share the real content that was previously hidden.
From the perspective of the platform, a healthy content ecosystem requires not only filter-based content, but also anti-filter-based content, which is the only way to attract the largest number of users.
Also recently popular with "Cousin" is the blogger "Shirley Forest". According to the statistics of Xindou data, because of the top-matched family, appearance, and talent, you can relax and complain that the lunch at the United Nations headquarters is not delicious, and it is considered by netizens to be the realistic version of Lin Wanyu, the daughter of Lin's International Bank, "Shirley Lin" has 3.36 million fans on Douyin in 40 days.
"Shirley Lin" and "Cousin", two bloggers who have recently gained outstanding followers, one pinned on netizens' dreamy imagination of the vast unknown world, and the other revealed that the world may be a "huge grass platform", and finally formed two popular content directions.
Together, they demonstrate that the content industry is evolving to the point where de facto content stratification is taking shape.
In my opinion, unlike the saturated involution of filter-style content that emphasizes retouching, there are still a lot of traffic opportunities for content without filters and without retouching due to insufficient supply. In the future, there may be more "cousins".