Huawei's latest renaming of the P70 series to Huawei Pura immediately sparked heated discussions. Some people ridicule that Huawei is "floating", "fluttering", "skinning", and even "Huawei PUA", of course, there is no shortage of "Huawei beautiful" associations.
So why did the Huawei P series change its name to Pura?
First of all, "Pura" means "pure" in Italian, which indicates that Huawei mobile phones will emphasize a higher localization rate in the future. For the first time, the series will be equipped with the new Kirin chip and the HarmonyOS system, which will be released in June.
In fact, in Sanskrit, in the Sanskrit translation of the Song Dynasty monk Fatian of the Mahayana Amitayus Sutra, "Pura" is translated into Chinese as "Jing Room", "Great Compassion Essence Room", alluding to the "Rulai Room" in Buddhism - that is, "Great Compassion Essence Room" refers to "Those who come to the room, the great compassion in all sentient beings is", interested friends can check it! A space full of great compassion, which can also be called "the city of mercy", or even "Nirvana City".
In general understanding, nirvana is often misunderstood as resurrection after death, but in reality it refers to a spiritual rebirth that transcends life and death, not simply death. This point is reflected in the story of Lu Zhishen in the 119th episode of "Water Margin" "Lu Zhishen Zhejiang Painting Song Gongming Returns to His Hometown in Brocade": "I don't cultivate good fruits in my life, I only love to kill people and set fires, and suddenly I opened the rope today, and I tear off the jade lock here, hey, the tide on the Qiantang River is here, and today I know that I am me"
Through a series of self-tempering and spiritual awakening, he achieved the rebirth from the mundane to the soul. Therefore, nirvana is not the end, but a transformation and a new birth.
Therefore, we can see the renaming of Huawei's P series at this stage of the P70 as a "rebirth" or "nirvana" of the brand, that is, through the sublimation of technology, especially the introduction of Kirin chips, a leap forward in the brand and products.
On the other hand, "Pura" means "beautiful" in Chinese, which is in line with the stylish design and positioning of imaging technology in Huawei's P series. The Huawei P series not only looks beautiful, but also the shooting effect is also outstanding, pure and beautiful.
In fact, the most important thing is that Huawei has renamed the P series to Pura, which is more unified and coordinated compared with other mobile phone series such as Mate, Nova, and Pocket. Doesn't a single P seem abrupt?
The new name is not only meaningful, but also easy to remember.
The new series may include:
- Pure70
- Pura70 Pro
- Pura70 Pro+
- Pura70 Art
Of course, one day without warning, a video of Yu Chengdong will be put on sale!
Personal opinion, for reference only, just take it for fun, don't take it seriously!
So, will you support it?