For decades, I have only worked cable television, but I have obtained the business data that has determined the loss again and again, and there is such a listed company, and the performance data announced in recent years are all losses without exception. Let's not mention the company's name for the time being, and just discuss whether the cable TV market is really entering its old age.
As a large northern province in the mainland, the latest data released by JS Media shows that it will have a net loss of 693 million yuan in 2023, compared with a loss of 474 million yuan in the same period last year.
The company's announcement mentioned that its operating situation in 2023 did not meet expectations, and the reasons for the performance loss mainly include the following reasons:
1. In recent years, the competition in the TV market has intensified, and the traditional cable TV has received increasing competitive pressure from the Internet and new media.
2. With the penetration and expansion of Internet TV and self-media, the viewing habits of traditional cable TV are facing unprecedented challenges, and this viewing habit cannot be changed in the short term.
3. Based on the reasons of competition, while the number of new subscribers is decreasing, the users in the stock market are also constantly losing to competitors, and these lost subscribers often refuse to pay when they leave the network, resulting in an increase in the arrears receivable of cable TV.
4. Between the new and lost users, the enthusiasm of the existing network users is still not high, resulting in the payment rate of cable TV declining year by year.
5. On the one hand, the company's revenue and profits are decreasing due to the loss of users, and on the other hand, the cost of the company's network construction, transformation and optimization is increasing day by day, especially in order to cope with the competition and adapt to the needs of future high-definition and ultra-high-definition TV business development.
From a national point of view, the overall deviation of the development of cable television, the cable television business in most areas has suffered losses, especially the annual report data released by listed companies with cable TV themes every year and the reasons for the losses described are almost the same, so the development trend of the cable television business has been relatively clear.
It is worth noting that in those companies that have announced performance data and made profits, they have begun to transform or complete the transformation, especially in order to get rid of the "hanging in a tree", radio and television network companies around the country have shifted to Internet-related businesses, and in addition, they have begun to build a national cultural big data platform by policy tilt, and the construction of the platform may open a new channel for the market breakthrough of cable TV.
In short, in the case of the downward trend of traditional cable TV, if he still does not seek change and does not dare to revolutionize himself, then only "loss" awaits him.