Recently, the frequent closure of the well-known early education brand "Gymboree" has continued to ferment, causing widespread concern in the society. In the midst of the store closure turmoil, a mysterious character, the "professional store closer", gradually surfaced. Who are these "professional shopkeepers" and how do they play a role in the closure? How are the rights and interests of parents protected?
It is understood that "Gymboree" is a professional childcare service enterprise with early childhood quality education and family parenting empowerment as the core, and adheres to the mission of "every child grows up happily and every family is confident in parenting". However, in recent years, with the intensification of competition in the early education market, Gymboree's business situation has gradually declined. Especially after the irregular closure of the Nanjing Center, the brand image of Gymboree has been seriously damaged.
After the closure incident, parents found that in addition to Gymboree officials, there was also a third party known as the "professional store closure" who appeared in the communication and coordination work. These "professional closures" usually have extensive public relations experience and negotiation skills, and they are responsible for communicating with parents online and offline, explaining the reasons for the closure, calming parents' emotions, and coordinating refunds and other aftermath matters.
However, the true identity and purpose of these "professional shopkeepers" is questionable. Some parents said they didn't know who sent these "professional shopkeepers" or their relationship with Gymboree. Some parents even suspect that these "professional shopkeepers" may be the "scapegoats" hired by Gymboree to evade responsibility
Regarding this issue, legal circles pointed out that the existence of professional shop closures is not completely without legal basis. In some countries and regions, companies can indeed entrust a third-party agency to handle the aftermath of store closures. However, these third-party organizations must comply with relevant laws and regulations, respect the rights and interests of consumers, and must not harm the interests of consumers. So, in the face of Gymboree's store closure, how should parents protect their own rights and interests? First of all, parents should remain calm and be rational about store closures. Don't believe the verbal promises of the "professional shopkeeper", and keep relevant evidence, such as contracts, receipts, communication records, etc. Second, parents can join hands with other affected parents to make reasonable demands against Gymboree and its "professional shopkeepers" for refund of tuition fees and compensation for losses. If the problem cannot be resolved through communication, parents can also seek help and support from local consumer associations, education authorities, etc. _
In addition, for the mysterious role of "job closures", the relevant departments should also strengthen supervision and regulation. It is necessary to clarify its legal status and the boundaries of its responsibilities and prevent them from becoming a "shield" for enterprises to evade their responsibilities. At the same time, it is necessary to strengthen the supervision of the early education market, standardize the market order, and protect the rights and interests of consumers
In short, the closure of the store reminds us once again that when choosing an early education institution, parents should remain vigilant and fully understand the operating conditions and word-of-mouth evaluation of the institution. At the same time, when rights and interests are infringed upon, we must bravely defend our rights and seek legal ways to solve the problem. As for the emerging profession of "professional store closure", the relevant departments should also strengthen supervision and regulation to ensure their legal and compliant operations, and maintain market order and consumer rights and interests.