China's auto market has always been subject to fierce price competition, and SAIC Volkswagen's recent series of actions have once again attracted widespread attention. Especially in the medium and large SUV market, the 2024 model of the Tourang family is launched to the market with a high preferential price of more than 50,000 yuan, what does this move mean? Does it mean to create more cost-effective products, or to compete for a broader market share? Will the launch of the 2024 model of the Tourang family change the competitive landscape of the entire medium and large SUV market?
First, let's take a look at the product strength of the 2024 model year of the Touron family. As the flagship SUV of SAIC Volkswagen, the Touron family has always been known for its excellent product performance and space performance. The new 2024 Touron retains the advantages of the Touron family, but further strengthens the power configuration and technology equipment, making it more prominent in its class.
Secondly, the Touron family's 2024 model year in terms of price strategy is also the focus of attention. Through the high preferential policy, the starting price has been lowered to less than 250,000 yuan, which has further enhanced the temptation of consumers to buy cars. Whether this low-price strategy can stimulate market demand and promote sales growth has become a hot topic in the industry.
In addition, the 2024 model of the Touron family has also put a lot of effort into product promotion and marketing. Through a variety of channels of publicity and promotion, as well as holding various promotional activities, SAIC Volkswagen has actively expanded the popularity and influence of the 2024 Touron family, attracting more consumers' attention and desire to buy.
To sum up, the launch of the 2024 model year of the Tourang family is not only a confident manifestation of SAIC Volkswagen's product strength and market positioning, but also a release of confidence in the potential of the Chinese auto market. It is believed that with the continuous promotion and market performance of the 2024 model year of the Tourang family, it will occupy a more important position in the mid-to-large SUV market and become one of the first choices in the minds of consumers.