Television was once the star of our lives, and every night has an integral role. But now, it is obscure in the corner, and the TV boot rate is less than 30%, like a cold snap, piercing by. The salary of the TV station has fallen to an astonishing 1,400 yuan, and those once glamorous hosts are now also facing the dilemma of frustration in bringing goods. Will the glory of television become history? In the wave of digitalization and the Internet, how can television find new vitality? This is not only a test for the television industry, but also a direct face to the change in our concepts. Under the impact of new media, the TV industry and practitioners urgently need to find innovative ways to survive.
I remember that in the past, no matter how busy we were, everyone would crowd in front of that shining screen at night, laughing and crying together, and the TV was like another member of the family. But now, the corners of the TV are full of dust, and everyone's eyes are snatched from mobile phones and tablets.
You see, now the TV start-up rate is less than 30 percent, and the TV station's salary has fallen even more alarmingly, 1,500 yuan, which is simply difficult to survive today! Those hosts who used to have unlimited scenery in front of the camera can only awkwardly try to bring goods, but often with little success. The reason behind this, we can't help but think about it.
First and foremost, of course, is the rapid development of science and technology. Now who can do without a mobile phone, what information, entertainment, shopping, one mobile phone can do it all. In comparison, the TV is a bit bulky and inflexible. Coupled with the rise of the Internet, a wide variety of online programs are dizzying, and TV programs seem a lot monotonous in comparison.
But at the end of the day, TV still has its own unique charm and value. Think of those classic TV series, those TV shows that are deeply rooted in the hearts of the people, they have accompanied us many precious times. Television is not just a player, it is a storyteller and a disseminator of culture. It has its own unique emotional connection that is difficult to replace in other mediums.
Now the question is, how can TV find its place in this era of rapid change? Yes, TV needs to change, it needs to adapt to this era. But change does not mean giving up one's own characteristics, but to highlight these characteristics more and find a new way of survival.
Let's think about it, why do some TV programs still attract a large audience? Is it because they have content and forms that cannot be replicated by other media? For example, on-site interaction, such as in-depth investigative reporting, these are the unique features of television.
TV stations also have to change their thinking, and they can't be the same as before. Today's audiences, especially young people, are looking for freshness, excitement, and engagement. TV stations have to keep up with them, such as increasing interactivity, such as introducing new media elements, so that TV is not just a viewing, but an experience.
Let's talk about the host, the previous high-minded style is not popular now. What the audience likes is real, kind, and a host who can resonate with them. Therefore, the hosts also have to keep up with the times and become more people-friendly and down-to-earth.
Finally, TV stations need to understand that now that viewers have more choices, they are no longer the only choice. This requires TV stations to provide more valuable and engaging content in order to stay ahead of the competition.
So, TV, you still have a chance. What you need is not to wallow in the glories of the past, but to embrace change and find a new self. You were our common memory, and in the future, it can also be our common expectation. Like those young people like to say, give yourself some color to see, TV, you are okay!