On April 12, the first product of Mengshi Technology, a subsidiary of Dongfeng Motor Group Co., Ltd. (hereinafter referred to as "Dongfeng Motor"), was officially launched in Switzerland, with a price of 148,990 Swiss francs (equivalent to 1.18 million yuan). This not only marks a key step in the globalization strategy of Mengshi Technology, officially entering the European market, which will provide European consumers with high-quality automotive products and services, but also marks that Dongfeng's overseas layout has entered the acceleration mode and continues to move towards high-end.
The Warrior 917 landed in the European market
With the deepening of global economic integration and the increasingly fierce competition in the international automobile market, brand globalization has become a major trend of development. As a luxury electric off-road brand in China, Dongfeng Mengshi Technology has a keen insight into the huge potential of overseas markets and regards the globalization strategy as an important support for the high-quality development of the enterprise. The successful listing of Mengshi 917 in Switzerland will significantly enhance the influence and competitiveness of Mengshi Technology in the international market, deepen the awareness and trust of international consumers in the Mengshi brand, and is very important for enhancing brand value and international competitiveness.
The Warrior 917 is subjected to long-term road testing in target markets around the world
As the strategic pioneer of Dongfeng Motor's "Oriental Wind Rise" plan and scientific and technological innovation "Leap Action", Mengshi Technology is a luxury electric off-road brand launched by Dongfeng for the upgrading trend of off-road consumer demand, carrying the mission and responsibility of the national brand. Adhering to the brand proposition of "Fearless and Conquest", Mengshi bravely entered the technical no-man's land, realized the integration and innovation of military vehicle off-road technology and intelligent electric technology, and launched China's first comprehensive solution for luxury electric off-road technology - Mengshi intelligent off-road architecture M TECH, which fills the gap of luxury electric off-road technology with super platform, super power and super off-road. Up to now, M TECH has applied for more than 450 patents, including 11 domestic first technologies, 6 original technologies, and 3 military-to-civilian technologies, becoming a pioneer in technological innovation of China's luxury electric off-road. At present, Mengshi 917 has successfully passed the EU ECE and Middle East GSO vehicle certification, and has been simultaneously undergoing long-term road tests in global target markets to ensure its applicability and stability in different geographical environments.
In addition, Dongfeng Mengshi Technology has also established a rapid service response mechanism and system in overseas markets to provide more convenient and efficient after-sales service and user experience. This move shows the importance that Dongfeng Mengshi Technology attaches to overseas markets, and also reflects the determination of Chinese auto brands to provide high-quality products and services on a global scale.
Mengshi Technology actively explores overseas markets
As the "national team" of Chinese automobiles going overseas, Dongfeng Motor focuses on its own brands and new energy vehicles, actively cultivates and expands new quality productivity, strengthens international operation capabilities, builds a "big overseas" support system, and continues to expand strategic markets such as the European Union, South America, and the Middle East, and continues to accelerate the pace of "going overseas". From January to March, Dongfeng Motor exported 52,000 vehicles, reflecting a 19.4% y/y increase. Exports of own-brand vehicles totaled 35,000 units, reflecting a 26% y/y increase.
With scientific and technological innovation as the core driving force, Dongfeng Motor actively promotes the wide application of scientific and technological leap achievements in overseas markets, and gradually realizes the transformation from "going out" to "going up". At present, in terms of a number of key core technologies, Dongfeng Motor has completed more than 100 overseas adaptive developments, pressing the "fast button" for its new energy vehicles to accelerate their overseas expansion.
Dongfeng Motor continues to expand its lineup of models exported overseas
At the same time, Dongfeng Motor insists on both commercial and commercial use, and continues to enrich the lineup of overseas models. At present, Dongfeng Motor has completed the development of 27 overseas models, including Fengshen Yixuan, VOYAH FREE, and commercial vehicle GX, and its products cover more than 100 countries in Europe, South America, the Middle East, Southeast Asia and other regions. In the field of passenger cars, Dongfeng Motor's main models have accelerated their breakthroughs in key overseas markets such as Europe and Central Asia, and Dongfeng brand passenger cars have achieved substantial growth for three consecutive years. In the field of commercial vehicles, Dongfeng has achieved customized development according to the regulations, environmental differences, segmentation characteristics and user needs of various overseas markets, and has gained a good reputation in Southeast Asia, Central Asia, Africa, the Americas and other regional markets. In the first quarter, Dongfeng Motor exported 15,800 commercial vehicles, up 75% year-on-year.
In the future, Dongfeng will seize the opportunities for overseas business development, accelerate the expansion of the global market, accelerate the construction of marketing positions and the introduction of products, promote overseas business to become an important growth pole of Dongfeng's vehicle sales, comprehensively help Dongfeng's independent business transformation and upgrading, and help Chinese auto brands achieve a new leap forward in high-quality going overseas.