Dahe.com Nanyang, Xue Xiaolei, correspondents, Liu Wenju, Tan Tian
Dahe Network News uses flowers as a medium to meet friends with festivals. On April 12, the launching ceremony of the 8th Peony Festival in Fangcheng, China was held. It aims to further promote the peony culture of Fangcheng and promote the integrated development of culture and tourism in Fangcheng. Zhou Huafeng, Vice Mayor of Nanyang City, Chu Qingli, Vice Chairman of the Chinese People's Political Consultative Conference, Ren Yongliang, Director of the Municipal Bureau of Culture, Radio and Tourism, Duan Wenhan, Secretary of the Fangcheng County Party Committee, Li Xia, County Mayor and other county leaders attended.
The launching ceremony marks the official arrival of the peony blossom tourism season in Fangcheng County, the peony festival with the theme of "blooming flowers in the splendid city", April 12 to May 5 during the 24-day peony flower festival, will carry out a variety of cultural and tourism activities, including the opening ceremony of the peony festival, theatrical performances, food exhibitions, flower appreciation and gardening, etc., to create a new viewing and tour experience for tourists, expand new consumption formats and new scenes, and release the comprehensive driving effect of the festival.
Duan Wenhan said in his speech that flowers bloom in a prosperous era and spring is full of Yuzhou. In this beautiful season of spring and flowers, gather at the foot of the beautiful Deyun Mountain and Wanghua Lake to witness the opening of the "2024 China Fangcheng 8th Peony Festival", 1.2 million hospitable Fangcheng people sincerely invite friends from all walks of life to enter Fangcheng to enjoy the national peony, the stewed noodles of Fangcheng, and the grand scenery of Yuzhou.
It is understood that in recent years, the county party committee and the county government have anchored the strategic goal of building a strong county in cultural tourism, adhered to the cultural and plastic tourism and the tourism to highlight the culture, and made all-round efforts in the construction of scenic spots, industrial integration, element supporting, brand building, publicity and marketing, etc., to create 3 4A-level scenic spots and 2 national-level characteristic landscape tourism towns, and held eight consecutive Peony Flower Festival, 10,000 Mu Flower Sea Tourism Festival and three Fangcheng Braised Noodle Cultural Tourism Festival. A number of key projects such as the Chu Great Wall National Cultural Park have built a diversified business development pattern covering sightseeing, leisure and vacation, history and humanities, red education, and root-seeking and ancestor worship, showing a vigorous development momentum of "connecting the dots into a line and stringing beads into a chain", and has been identified by the provincial government as the first batch of pilot counties for the creation of all-for-one tourism demonstration zones.
Ren Yongliang said in his speech that since last year, various counties and districts have planned and held various special activities around the "Tour in Nanyang", and frequently appeared in the circle and attracted fans, which effectively released the consumption potential of the cultural tourism market and greatly stimulated the prosperity and development of the cultural tourism industry. As the sub-central city of Nanyang, Fangcheng is building a provincial-level all-for-one tourism demonstration zone with high quality, and has become the backbone of Nanyang to promote the development of all-for-one tourism and build a strong cultural and tourism city. It is hoped that Fangcheng will take this peony festival as a new starting point, uphold the concept of "everything can be visited, everywhere is scenery", highlight the marketization, internationalization, digitalization, specialization, and quality orientation, and build the peony festival into a cultural and tourism industry brand with rich connotation, distinctive characteristics, and innovative development, and make new and greater contributions to the high-quality development of the city's cultural tourism industry.
The land of Yuzhou is like a sea, and Fangcheng peony welcomes guests. Deyun Mountain Botanical Garden was officially opened to the public in April 2017, with a total area of 14,500 acres, including 9,000 acres of mountain green area, peony, peony, alfalfa and other precious flowers and magnolia, ginkgo, black tree, cherry blossom, begonia and other ornamental forest planting area of 5,500 acres, with an average annual tourist reception of 500,000 people.
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