New Wrist reports today
The micro-innovation of micro-short dramas is really a rapid progress, and the industry is too volatile.
The first day on the 11th, "I'm sorry, you're the stand-in" is impressive.
The heat value of the short drama market on the 11th is 76.52 million: "Sorry, you are the stand-in" was the first to have malt take the lead in engaging in 50-60 episodes of the novella, and now there is a seal short drama with 31 episodes of short story, which has become a real micro-short drama.
According to the poster released by the producer and producer, "Stand-in" broke 5 million recharge in 48 hours, which is not a big hit, but it is a small hit with high cost performance, and there are many things worth learning and learning from the industry.
Let's talk about the content of the series first, and then summarize the innovations.
"Stand-in" tells the story of the grievances and hatred between two actresses, Lin Baola and Jin Kexin.
Miss Qianjin, actress Lin Baola was jealous of Jin Kexin stealing her limelight, so she disfigured Jin Kexin, and finally Jin Kexin endured the humiliation and plastic surgery into Lin Baola's appearance, and entered the Lin family as Lin Baola's stand-in to get engaged to Master Gu, after many twists and turns and design, she finally succeeded in turning the stand-in, took revenge, and won Gu Da Shao's heart, and Lin Baola changed from the original body to a stand-in under the lust of her parents and regardless of family affection, and was finally sent to a mental hospital by her parents and became a madman.
The plot of 31 episodes is very compact, and there is almost no superfluous nonsense.
The whole play is designed around how the stand-in turns positive and takes revenge, and a number of contradictions are laid, and the plot is finally exploded.
31 episodes of a short drama, each episode is about 1 minute and 10 seconds, and if you don't double the speed, the time is about 40 minutes.
In the past, short dramas were all 100 episodes, each episode took more than 1 minute, even if it took an hour to watch at double speed, and the requirements for fragment time were higher.
This is the first micro-innovation, the episodes are short, and it is more in line with the concept of fragmentation.
When I met the elder brother who was squatting in the pit, I might have to go to the toilet, so I finished watching this drama and completed a refreshing journey.
Unlike the previous episodes that started to pay for episode 11, this show has pulled the payment point to episode 7.
The first 6 episodes were paving the grievances of the two people, and after finally entering the Lin family, the two were arguing, Gu Dashao pushed the door in, and he was about to find out, how to go in the future, you have to pay.
As a new drama for the first time, watching the full episode on 19.9, we didn't hesitate without hesitation, and we completed the recharge with a little bit of hands.
In the past, the cost of dismantling dramas was more than 50, and no one reimbursed them, and if you dismantle a few a few a week, it would cost more than 100 yuan, but now it's okay, 19.9, and there is no pressure to dismantle dramas.
You see that Douyin people are still weird, they specialize in providing a non-commission channel, recharge short dramas in the mini program, new links will pop up, and the 30% handling fee has been successfully bypassed, don't underestimate this operation, this 30% is too important for micro-short dramas.
No matter, anyway, it's time to spend money to support genuine dramas.
This is the second innovation, which is low consumption and stress-free to pay.
At least the first recharge ratio will be very high, but there is a paradox in this, the recharge is low, the customer unit price is not high, and it is not as much as the money that needs to be recharged 100 yuan to watch 100 episodes before, which puts forward high requirements for the content, requiring more people to pay, so as to match the previous price standard.
The entire main scene of the play was completed in the villa, plus several outdoor street scenes.
This is the third innovation with a low cost. Renting a villa is estimated at 3,000 yuan a day, and in the past, 100 episodes were filmed for 7 days, but now the shooting time of 31 episodes is directly cut in half, and it can even be condensed into 3 days.
The cost of the venue has been reduced, the remuneration of the actors and the working group has been reduced, and the previous drama was 400,000 yuan, and this drama, we boldly guess, is estimated to cost no more than 150,000 yuan.
Now that the recharge has exceeded 5 million yuan, this drama has begun to make money for all parties.
If a short drama wants to make money, it is nothing more than to do two things, one is to recharge enough, and the other is to have a low enough cost.
However, the low cost may lead to poor picture quality of the content of the series, and the actors' acting skills are not online, and the kimonos are rough.
However, "Stand-in" has done a good job in this regard, the actors' acting skills are online, the service is also matched to the grade of the wealthy, and there is no problem with the picture quality, so we boldly estimate that the cost may be around 200,000, and it can't be more!
After all, it's a fast food production, and this series has several slots.
First, Lin Baola's reason why she couldn't see her fiancé Gu Dashao was too funny, because she had a scar on her stomach, but not because of a caesarean section.
Limbola said to her father that she had made a mistake in her youth and ignorance.
Made a mistake and went to have an abortion.
So, there is a scar on the stomach.
Excuse me？
Who needs to have an abortion in the stomach?????
This is the first slot.
The second slot, Jin Kexin and Gu Dashao didn't have it for a few days, and then there was it.
If you want to say that Gu Dashao is powerful, after a shuttle, the plot is directly advanced to the point, and it is understandable that you are in a hurry, but there is not a subtitle coming out, such as 10 days later.
The third slot. Pregnancy tests should not be done on an empty stomach.
Gu Dashao brought the doctor to draw blood.
Seeing that the stuffing was about to be exposed, the stand-in had an idea.
Said that the real body had breakfast.
The doctor also chimed in, saying that if the blood is drawn, it is not good to eat.
The doctor said that it is better to take blood on an empty stomach during a pregnancy test.
We turned around and went to Baidu.
emmm。
This inspiration moves forward with the plot, which is a little bit almost meaningless.
The previous episodes are all in the sudden visit of Mr. Gu, the real body stand-in is present, and then it is cut by the camera, this transfer is not clever, such as the first time Mr. Gu suddenly visited, this is the first time that three people were present at the same time, how is this good, the seventh episode is a paid card point.
When the doorbell rang, the two girls were surprised.
When the door opened, Gu Dashao was about to discover the secret, and his eyes were photographed to see the interior, this can't be done, but it's a pity that he has to pay.
Okay, okay, play like this, pay.
After paying the fee, I thought that the three of them would have a confrontation, but I didn't expect that at the beginning of episode 7, everything was shot, and the director let the real body hide.
Director: You're this
The series also contains the Magic Mirror King.
In order to create 100 million yuan in performance liquidated damages for Lin Baola, the king of copycat sunglasses appeared.
Should I say it or not, this drama has also been implanted for its own production, and the details are in place.
Father Lin also said a very positive dialogue in the play, which made people feel a sense of righteousness.
Scolding her daughter for not knowing anything.
If you're good enough.
There is no one.
can snatch your stuff.
If you're good enough.
It's your chance.
The whole article is sublimated, full of positive energy, but the daddy flavor is a little strong.
In the end, Lin Paula lost control and collapsed and wanted to stab people.
I'm fighting with you, you little cutie.
Just when the two of them were about to live or die, Mr. Gu sent the crew contract to the door, and another payment point appeared, but it didn't really matter, after all, 19.9 had already bought all the payment points.
Well-designed legacy script bridges, well received.
The stand-in fought against the real body and turned over successfully.
Just at the last moment, Mr. Gu appeared and kicked Lin Paula away.
True Body: I'm your fiancée.
Stand-in: She's impersonating.
The two sides insisted on their own words, and they couldn't go on.
Fortunately, there are vicious parents online, and the plot can be advanced.
When the stand-in saw that the vicious parents had arrived, he immediately said that I was pregnant.
The vicious father immediately lowered his eyebrows and shouted at Mr. Gu.
Said the stand-in was Paula.
The real body was slapped away.
In the end, Mother Lin was full of scenes, and asked the housekeeper to call her own daughter a madman.
Thrown into a psychiatric hospital.
The stand-in smiled with satisfaction, you deserve it.
The revenge is successful, and the cool drama is full. Li Dai Taostiff and successfully ascended to the position.
But that's not all.
The real body has gone mad.
The vicious parents went online again and saw their own daughter go crazy.
The real body continued to mumble madly.
It's a pity that my own daughter came to say that your whole family is a stand-in.
It's embarrassing.
In order to climb the high branches, the biological parents pushed their daughter into the fire pit and became another stand-in.
This magazine became the last straw that crushed the real body.
If you want to say that the producer has a lot of ideas, you look at the name of the magazine, MORI, Doomsday.
In the lower left corner, it is in full bloom.
A pun intended.
It not only contains the protagonist's men and women in their prime, but also writes their own advertisements into the series, making a new debut.
The new wrist is admired and appreciated by the production team with brains, and the easter eggs are full.
In fact, the producer of this drama is not willing to be lonely, and placed his watermark in the upper left corner of the whole process, you can see the screenshot below.
Well, the producer is in his prime, and the producer seal skit is floating throughout the whole process.
Crying chirp, finale.
I really hope that in the future, there will be 30 episodes of micro-short dramas, or 20 episodes, and in the end, it will only take 9 yuan 9 or 10 minutes to watch a cool drama.
This is the first list of micro-short dramas that do not inject water.
It's also cool for us to disassemble, and we don't have to spend so much time, or so much money, and we don't have to write so much.
The most important thing is that the model of this short drama may lead to a new trend, short dramas below 300,000 do not need to be filed with radio and television, and this drama only needs to be self-reviewed and broadcast by the broadcast platform, which will not be affected by the upcoming filing system.
We have always been unsparing about the brainy producers and production teams.
Details can be seen: From June 1, unaudited and filed micro-short dramas are not allowed to be disseminated online, with interpretation
Disclaimer: This article has not received any half-dime sponsorship from either party.