As the competition in the new energy vehicle market becomes increasingly fierce, car companies have set their sights on young people, and Chery has its own understanding of how to build cars for young people.
On April 12, Chery Group's new power iCAR brand held the 2024 Brand Night in Beijing, announcing the new vision of "building excellent cars for young people with young hearts" and the brand positioning of "young people's cars". Yin Tongyue, Secretary of the Party Committee and Chairman of Chery Holding Group, said that the group will spare no effort to support the development of iCAR, and there is no upper limit on investment to create the coolest and best car for young users.
At the press conference, Dr. Su Jun, CEO of Smartmi Technology and Chief Product Officer of iCAR brand, and Zhang Hongyu, Deputy General Manager of Chery Automobile Co., Ltd. and General Manager of iCAR Brand Division, jointly formed a new CP unveiled, and they previewed two new products such as iCAR V23 and X25 and showed the product planning of the iCAR brand at the same time.
It is understood that the iCAR brand will take the explicit needs of users as the origin and launch three product matrices of 0, V and X series. The 0 series focuses on exquisite technology and pursues technological equality, the V series is characterized by off-road style, emphasizing differentiation, high appearance and practicality, and the X series aims to become a "new species of single box".
The iCAR V23 and X25 unveiled at the scene intuitively interpreted the novel product design style of the iCAR brand, and also made the audience feel refreshing both on-site and online. Dr. Su Jun said that iCAR firmly believes in the power of user value and products, and that "single, high-quality, massive, and long-term" is the design concept of him and his team.
The definition of iCAR V23 is "the first car for young people", the main attraction is the exterior and interior design, the design style of "milk fierce" makes this electric urban SUV retain a sense of fashion and power while being a little more playful and refined, whether it is interior details or space, comfort design is well implanted by the geek spirit brought by the smart mi team. Judging from the information revealed by Dr. Su Jun, although it is an entry-level model, in terms of intelligence, the configuration of V23 has also reached the mainstream level, equipped with L2+ level intelligent driving and 8155 chip car machine.
The iCAR X25 represents a new product matrix, and the iCAR brand defines this series as "the first choice for young people", with off-road elements and a single cabin design full of technology. According to reports, such a full-flat floor design can have a larger interior space, at the same time, X25 also has better handling and stability, as a medium and large off-road style MPV, it can better meet various travel needs.
Good product design is inseparable from strong technology and production capacity to support. Zhang Hongyu, Deputy General Manager of Chery Automobile Co., Ltd. and General Manager of the iCAR brand, said that Chery's strong technical reserves are like a treasure chest, with everything. Relying on Chery's strong technical support, the iCAR brand can provide users with a smarter, safer and more convenient travel experience.
Write at the end:
iCAR's first product, iCAR 03, sold 5,487 units in March, and sales increased by 81% month-on-month in the first ten days of April.