"The best way to imagine the future is to create it and grow with it. ”
Text / Ba Jiuling (WeChat public account: Wu Xiaobo channel)
When the wings are opened, with the eight propellers spinning rapidly, a "sky taxi" similar to the "air taxi" in Luc Besson's film "The Fifth Element" slowly rises into the air.
When it rises to a height of more than 8 meters, it makes a circle and then descends slowly. Sitting alone in the cabin, the passenger wearing headphones and double seat belts was none other than Mr. Wu Xiaobo.
"As a person who can't even drive a car, now he's actually flying a plane, hehehehehe. Mr. Wu couldn't hold back his excitement, "The era of low-altitude economy is really coming." ”
This scene happened in the square of Xiaopeng Huitian.
On April 9, the 10th China Guangzhou International Investment Annual Conference was held in Guangzhou. Before the Tianhe Parallel Branch, Wu Xiaobo Channel and the Southern Manufacturing Entrepreneurs Alliance carried out the research activity of "Wu Xiaobo Study in the Greater Bay Area".
The first stop of the survey is two companies related to the "low-altitude economy": XAG Technology and Xpeng Huitian.
Innovate the code to success
The "low-altitude economy" was written into the government work report for the first time this year. It is predicted that the scale of the mainland's low-altitude economy will exceed 500 billion yuan in 2023 and is expected to reach 2 trillion yuan in 2030. If we use a popular word to describe it, it is "new quality productivity".
The founding team of XAG Technology is a group of "enthusiasts" who play model airplanes, and they came up with the idea of starting a business because they gathered on the website.
The idea of using drones to farm originated from a trip abroad by the founding team. "At that time, we saw Yamaha's launch of remote-controlled drones for agricultural plant protection. Gong Yaoqin, co-founder of XAG Technology, said.
However, at that time, Japanese drones needed to be controlled by remote control, which was difficult to operate. The intelligent agricultural machinery developed by this group of young people from XAG Technology can be operated by farmers only on their mobile phones, making farming as simple as "playing games", which greatly reduces the application threshold.
XAG also described a fully automated intelligent scenario to Mr. Wu: unmanned planting, intelligent drip irrigation, Beidou navigation, and intelligent supervision...... Intelligent operation mode, the use of agricultural machinery autopilot can easily operate agricultural machinery, alleviate the fatigue of agricultural machinery, can mount and independently control flat, loose, sowing and other agricultural machinery vehicles, accurate execution of agricultural tasks, operation records can be synchronized in real time, reduce labor costs and ensure operation efficiency.
Like XAG, Zhao Deli of Xiaopeng Huitian is also an aeromodel enthusiast, "Can I make an electric, like Harry Potter's broom or the black cat sheriff's flying motorcycle, as long as the venue allows, it can achieve one-key vertical take-off and landing, and it can also drive automatically?" This seemingly "unreliable" idea has become Zhao Deli's entrepreneurial motivation.
"The best way to imagine the future is to create it and grow with it," said Mr. Wu. ”
Any disruptive innovation, if you want to complete commercialization, first of all, product-market-fit (Product-Market-Fit), then rapid iteration of technology, and finally through large-scale production and building the entire supply chain system to achieve scale effect. At this point, the "moat" of the enterprise has been constructed.
At the scene, Mr. Wu asked Gong Yaoqin a question: "Why was the agricultural drone industry born?"
The co-founder of XAG said that the attitude sensor of the key aircraft flight controller is working. He made an analogy, which is a bit similar to the built-in gyroscope sensor of the mobile phone, which can monitor the horizontal or vertical screen of the mobile phone, which used to cost hundreds of yuan each, but now the cost is only a few yuan.
Policy & Capital
Behind the significant cost reduction, it is relying on Guangdong's perfect smartphone industry chain. Data shows that Guangdong's mobile phone production accounts for more than 40% of the country's total, starting from Tianhe, within a radius of 100 kilometers, you can find all kinds of electronic accessories you want.
For example, Dongguan, a manufacturing city, has formed an advanced manufacturing system composed of 100 billion head enterprises, 81 listed enterprises, more than 3,000 specialized and special new enterprises, more than 10,000 high-tech enterprises, and 220,000 industrial enterprises.
Mr. Wu described them as like industrial "aircraft carrier" clusters that are enough to cope with the wind and waves.
This is the industrial potential energy formed by China's rich application scenarios and supply chains.
In addition, entrepreneurs invariably mentioned that what makes the imagination really come to fruition comes from two things: policy and capital.
In the matter of exploring the "low-altitude economy", Guangdong Province has always been at the forefront of the country.
In order to take the lead in the low-altitude economic track, Guangdong Province proposed to support Shenzhen, Guangzhou and Zhuhai to build comprehensive demonstration zones for the general aviation industry and create a low-altitude economic and industrial highland in the Greater Bay Area. Guangzhou has successively promoted the introduction of the "Guangzhou Low-altitude Economic Development Plan" and "Guangzhou Low-altitude Economic Development Implementation Plan".
That's why the first production license in the global eVTOL (vertical take-off and landing aircraft) industry appeared at EHang in Guangzhou, marking the first eVTOL to enter the stage of large-scale production.
These policies have given entrepreneurs a hard push.
The happiness and sense of security of entrepreneurs is an important prerequisite for innovation and entrepreneurship, and there are many entrepreneurs in China who have struggled, but there are always people who pull them in the dark, and then the limelight reverses, and some people attribute it to "luck" or "noble".
This is not the case. Luck itself may be surrounded by young people who have the same ideals and are willing to work with him, or it may be the local industrial chain formed, or the business atmosphere created by the government that respects entrepreneurs and entrepreneurs.
Entrepreneurship is like a black box, in which there are invisible synergies, and eventually it becomes a systematic thing that can lead to success.
Towards an "ecological rainforest"
During the three-day "Wu Xiaobo Study in the Greater Bay Area" survey, in addition to exploring the "low-altitude economy", Mr. Wu also visited companies such as Xpeng Motors, Zhengjia, Miniso, Yanmo Solutions, Dingtai Technology and Vivo.
These outstanding private enterprises have allowed him to see a "vibrant, inclusive, and eager" Greater Bay Area, and at the same time, he has clearly felt the pressure of entrepreneurs.
On the one hand, there is the pressure of involution in the industry. In the past, an electric drill sold for 20 yuan, but now it sells for 1 yuan, which requires the company itself to continue to iterate and change. On the other hand, it comes from the outside. For example, the supply of foreign products has been cut off, and the procurement of consumables has decreased, and in the next few years, enterprises must seek change under the dual pressure of involution and external impulse.
But there are still entrepreneurs who are constantly "solving problems".
In his speech, Mr. Wu mentioned that Mousse bedding has an annual output of 3.6 million mattresses, and the style can be customized, and Marco Polo can "bend" the rock slab.
They have shown strong competitiveness among similar products in the world.
For example, the surface ability of Marco Polo rock slabs and the presentation scene of the products far exceed similar products in Italy.
During this visit, he observed that the Yanmo program has been tackling key problems for more than ten years, and has developed "the ink of the descendants of Yan and Huang", which is comparable to that of international giants......
As "new quality productivity" has become a hot word, Mr. Wu believes that this means whether an enterprise can withstand the wave of new material revolution and intelligent revolution brought about by Industry 4.0, and these enterprises are the best bearers and practitioners.
If there is one key word to summarize the current situation of enterprise agglomeration in Guangdong, it is "rainforest" - it has become a high-frequency word in this "study in the Greater Bay Area".
There are technology and Internet companies such as Huawei and Tencent, as well as countless small and medium-sized enterprises, technology enterprises, and specialized and special new enterprises that have grown and expanded, forming an ecological niche in the industrial rainforest, which is interrelated and affects each other.
At the beginning of the business, the "geeks" faced the difficulty of fighting alone, but once they entered the rainforest and became a "group chain innovation", they played a great potential - just like the role and role played by various local governments in Guangdong in the exploration of the "low-altitude economy".
A young government with a broad vision determines what kind of suitable young industries can be found, what kind of public opinion environment can be created, and can provide scientific support for enterprises and talents.
In the creation of the "rainforest", we see:
Guangzhou Tianhe District has issued policies related to modern urban industry to support enterprises in reducing costs and improving energy levels in four sub-sectors of energy supply, urban consumption, intelligent manufacturing, and life and health......
Compared with the "three to one supplement" industry that started in the Pearl River Delta, the rainforest is a more advanced manufacturing ecology. The former is a passive blood transfusion, while the latter can actively make blood and has a strong evolutionary ability.
The trip to Dongguan was the last stop of the day-to-study activity.
Mr. Wu noticed that the upstream and downstream of many enterprises are not in Dongguan, why are these enterprises still rooted in Dongguan for more than ten years? Entrepreneurs and the government have already given the answer.
Mr. Wu thought for a moment and said word by word: "The best thing here is the business environment. ”
本篇作者 | 郜小平 | 责任编辑 | 徐涛
主编 | 何梦飞 | 图源 | VCG