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Text丨The sun is warm
Editor丨Sunshine is warm
"Child, it's not that Dad doesn't want you, I want you to live. ”
In that era of many sons and many blessings, Liu Dayong gave away his two sons because his family was too poor, leaving two sons and a daughter to barely survive.
Who would have thought that many years later, four sons would work together to achieve a myth in China's business circle, and two of them would ascend to the "throne" of China's richest man.
How did they do it, and what was the force that sustained their beliefs?
gave his son away
The names of the four Liu brothers, "Liu Yongyan, Liu Yongxing, Liu Yongmei, and Liu Yonghao", are known to everyone in Sichuan Province.
Because the four brothers founded the New Hope Group, which led to the development of the local economy, two of them were also elected as the richest men in China.
But their road to entrepreneurship is not smooth sailing, and they are not because of "a mine at home" to have capital to start a business, on the contrary, they have lived a hard life since childhood, and even two brothers have been given away, and the family once needed help from others to barely survive.
At that time, the four brothers also had a younger sister named Liu Yonghong. What a good name for "beautiful words and deeds", the simple name represents the good wishes and expectations of their parents, but the pressure from life overwhelms their parents.
Unable to afford to raise so many children, the parents of the four brothers made the difficult decision to give away two of their children.
Children are the hearts and minds of parents, and they will not give them away unless they have to.
However, in the society at that time, everyone advocated "more children and more blessings", many families gave birth to 5.6 children, and of course, there were many families who chose to give away their children because they could not afford to raise children, which was a relatively normal thing at that time.
The parents tearfully gave the second Liu Yongxing and the third Liu Yongmei to a vendor and a cadre respectively. Later, the third child was renamed Chen Yuxin.
At that time, they were still young, and it was the time of mischievous mischief, and it was normal to stumble.
One day, the second Liu Yongxing fell while working at the vendor's house, and the vendor's family didn't want to spend too much money to see a doctor for him, so they didn't send him to the hospital in time to treat the wound, and as a result, Liu Yongxing's leg never healed, leaving sequelae.
Later, the vendor didn't want to raise this "drag oil bottle" anymore, so he sent Liu Yongxing back to Liu's house.
Compared with the second child, the third Chen Yuxin's life is not bad, the Chen family is very good to the third child, and he has never been treated badly in terms of food, clothing, housing and transportation, in addition, because the Chen family and the Liu family are from the same village, the Chen family often helps the Chen family financially.
Brotherhood is deep
"Knowledge changes fate" is vividly embodied in the four brothers.
Although the third child did not live with them at that time, because they were all in the same village, the four of them often met to chat and play, and the third child knew that his parents gave him to others because of his hardships, so he never complained about his parents since he was a child, and he has always loved his brothers.
The three of them not only played together, but also silently encouraged each other in their studies. At that time, their hometown was very poor, and there was even a slip of the tongue that "some women do not marry into the ancient family", and they knew that only through their own efforts could they change their fate.
They had excellent grades in school, so after the resumption of the college entrance examination, they took the college entrance examination one after another, and it is gratifying to their parents that three of them were admitted to the university, and one was admitted to the technical secondary school, and there were four college students in the same family, which was rare at that time.
After going to school, they continue to study, further their studies, and they all graduate with a strong technique.
After graduation, the four brothers all chose to earn money to support their families for the sake of their families, and they made different choices. The eldest has always had a soft spot for the computer field, and after graduation, he successfully entered the enterprise computer room to work, the second worked in the Education Bureau, the third was a technician, and the fourth became a teacher.
The four of them have a deep brotherhood, and this strength guides them to help each other and grow each other, and at the same time makes them believe that they can change their fate, which makes them a good story for a while.
The beginning of the business
All four of them have stable jobs, and they are all iron jobs in everyone's eyes, but the boss Liu Yongyan always feels that the four of them should do a "big thing".
One day in 1981, a meal of braised pork changed the fate of the four brothers.
At that time, the son of the second eldest Liu Yongxing was clamoring for meat, but Liu Yongxing, who had been working hard, found that he couldn't even afford a piece of meat with money in his pocket.
In order to let his son eat a bite of braised pork, Liu Yongxing, at the suggestion of his neighbors, began to set up a stall to repair electrical appliances. In this way, he got his first pot of gold in a week - more than 300 yuan, which was a lot of money at that time.
Excited, he immediately took the money and wanted to tell his brothers about his experience.
At that time, it was a period of reform and opening up, and the state vigorously supported economic development, and they realized: a new era is really coming!
So a few people put it all together and simply set up an electronics factory. But soon they were punched by reality.
They approached the local commune with their own invented audio, but the commune sent them away on the grounds that they could not take the capitalist road.
But they were not discouraged, and if they wanted to do it, they had to make a name for themselves, and the four of them unanimously decided to resign and start a farm.
They sold all the valuable belongings of the family, and finally took the 1,000 yuan in their hands to really start the Liu family's entrepreneurial road.
Ushering in "Hope"
In 1978, when the father of the four brothers was critically ill, he called the four brothers and told them: "The times have changed, you must grasp it well, you are the hope of the future."
They have always taken their father's words to heart, and this seed of "hope" was planted in their hearts at that time.
In 1982, after several discussions, at the suggestion of the eldest brother Liu Yongyan, it was decided to open a farm.
So they took their 1,000 yuan and established their first farm, Xinjin County Yuxin Seed Farm. Three years later, the farm was renamed "Hope".
The farm is mainly for chickens and quails. Only they know the hardships of setting up a farm.
At that time, they had to go door to door to collect eggs, and the roads in the village were rough and their only means of transportation was bicycles, so sometimes when they opened the bag, they found that many of the eggs were broken.
In addition, some farmers have also begun to learn farming techniques, and within a few years, they have risen in terms of hatchability and egg production rate, even surpassing Hope Group.
Just when the four brothers were distressed by this, "Zhengda" pig feed came into their sight.
Although this brand of feed is better, it is expensive, so they used their brains and decided to transform into feed.
Later, after they found experts to independently develop, they actually produced pig feed.
In 1989, the year "Hope Brand" pig feed was born.
For a long time to come, there was a price war between "Hope" pig feed and "Zhengda" pig feed.
In the end, the "Zhengda brand" pig feed withdrew from the Chengdu market in Sichuan, and the feed factory of the Liu brothers gradually got on the right track.
The four brothers split up
Just when the group's benefits were booming, the four brothers decided to separate.
After discussion, the four decided to hold a certain amount of equity each, and also left some shares for their sister.
At that time, they had established 27 branches across the country, and decided to let the second Liu Yongxing and the fourth Liu Yonghao continue to be in charge of the company's business dealings, while the boss who has always loved science and technology founded the mainland hope company, and the third Liu Yongmei established Huaxi Hope Company to continue to develop the market in the feed industry.
After the separation, the four brothers have a better relationship, they have become each other's most intimate business partners along the way, whenever they encounter difficulties, the four brothers will sit together to discuss solutions as they did back then, they support each other, encourage each other, and become stronger and stronger.
They were fragrant after they separated.
The fourth and second children have successively ascended to the throne of China's richest man.
The boss Liu Yongyan's company has developed into a diversified company, involving five major sectors, including machinery and electrical appliances and intelligent technology. Its Sunland inverter is leading in the country.
In addition to agriculture and animal husbandry, the industries involved in the third Chen Yuxin also involve real estate, retail, energy and other fields. Under his careful watering, Huaxi Group has become a large enterprise with annual sales revenue of more than 6 billion yuan.
Brothers work together, and their profits are broken. The affection between brothers is better than all wealth, and the four brothers are now able to create value in their respective fields and become billionaires, which is inseparable from their grasp of business opportunities, and even more inseparable from the brotherhood between them to learn from each other and help each other.
Article information sources
1. "Liu's Four Heroes: The Legend of China's Most Bullish Business Family" Sina Finance
2. "The "Secret" of the Success of the Four Brothers" Guangming Network
3. "Times Summary" Season 2 First Dialogue with Liu Yonghao: Private Enterprises Nurture "New Hope"" Xinhuanet
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