Hey, netizens, today let's talk about a topic that has been super popular recently - "Poor Ghost Package". To be honest, when I first heard the name, I had mixed feelings in my heart, which I thought was both funny and a little unpleasant. Either way, it did intrigue me and made me want to dig deeper.
First of all, we have to figure out what is a "poor ghost package"? To put it simply, it is a super cost-effective package launched by those big-name merchants. For example, the "three-piece set of poor ghosts" at Sam's Club, and the 398 yuan "one-person food" of Xinrongji are all products of this trend. The price of these packages is closer to the people than usual, and the content is quite rich, so they became popular on the Internet all of a sudden, attracting a group of netizens to check in and post orders.
But the story behind this is not so simple. Do you think, why did these big-name merchants suddenly "find their conscience" and start to launch such seemingly loss-making packages? In fact, what is behind this is the change in the consumption concept of young people. Today's young people, especially our generation, pay more and more attention to cost performance, no longer blindly pursue brands, but pay more attention to the actual value of goods.
You see, today's young people, who does not keep their mobile phones in their hands, search on the Internet, where do they not know the preferential information? Everyone is better at "gathering wool" than who, who can live a quality life in a limited budget. This change in consumption concept has also forced merchants to adjust their strategies and begin to launch various "poor ghost packages" to attract customers.
But, let's be honest, are these packages really as "godly" as the legend says? Take Sam's "poor ghost three-piece suit" as an example, although the price seems to be good, you still have to pay 260 yuan to become a member first, which is not a low threshold. Moreover, if you do the math, the unit price of those goods is actually not cheap, and some are even more expensive than the market.
Besides, these so-called "poor ghost packages" are often a marketing strategy for merchants. In this way, they can both attract customers and increase sales, killing two birds with one stone. And we, the consumers, seem to take advantage of it, but in fact, we may be "tricked" unconsciously.
Of course, I'm not completely denying these "poor ghost packages". After all, they do bring convenience to our lives and give us the opportunity to enjoy some high-quality goods at a lower price. It's just that while we enjoy these discounts, we must also keep a clear head and not be blinded by the superficial cheapness.
Finally, I would like to say that the change in consumption concept is an inevitable trend of the development of the times. As consumers, we should learn to consume rationally, not only to pursue cost performance, but also to pay attention to the quality of goods. At the same time, businesses should also treat consumers sincerely, not always thinking about how to "trick" us, but to truly provide valuable products and services.
Well, that's all for today's sharing. I don't know what you think of the "Poor Ghost Package"? Welcome to leave a message in the comment area to discuss. Let's find our own way of consumption in this era full of changes!