In recent years, the cable TV market in mainland China has been shrinking, which is not only reflected in the net decrease in the actual number of cable TV subscribers due to the lack of new subscribers and the loss of existing subscribers, but also directly leads to a decline in the revenue and profits of cable TV.
In fact, the factors that affect the income of cable TV are not only objective and external reasons, but also internal and even management reasons. Recently, a media company mainly engaged in cable TV business in Zhejiang released the relevant data of the parent company and its subsidiaries to write off the bad debts of accounts receivable, among which the main reason for the write-off of bad debts is that the overall translation of digital TV and the inability of users to contact them. Specifically, it includes the following two aspects:
1. The overall translation of digital TV refers to the arrears caused by the refusal of some users to pay due to the upgrading of cable TV such as analog to digital and SD to HD, and the arrears of these users are not malicious arrears. On the one hand, when the system is upgraded, the cable TV company will increase the arrears of the user, and on the other hand, the user will give up the original account after the system upgrade because the set-top box and other equipment are not updated in time, resulting in the inability to watch normally. The above two types of arrears caused by user abandonment caused by cable TV upgrades are relatively common.
2. The user cannot be contacted. For a long time, the charging mode of traditional cable TV is to charge after arrears, and the recovery of arrears is also achieved through the immediate reminder of outbound callers, some users have been accustomed to this mode of being paid, once their contact information changes and cannot be notified of their payment normally, these arrears are easy to form bad debts.
In fact, the income and arrears of cable TV are two contradictory problems, because these two indicators are counted separately, so some companies will recklessly promote new businesses and large packages for the sake of income, and users tend to abandon cable TV after causing a large number of arrears, which is also one of the reasons for the loss of cable TV stock users. Therefore, a high business income of a cable TV company does not mean that the profit is also high, because there may be a large number of accounts receivable that cannot be recovered, which will eventually lead to the formation of bad debts.
From the user's point of view, in recent years, there have been more and more off-grid users of cable TV, especially because of the results of IPTV (interactive network TV) and Internet TV competition, which also shows to a certain extent that cable TV has no core competitiveness and is gradually losing its attractiveness.
First of all, in the face of fierce market competition, cable TV is not only inferior to its competitors in terms of content, but also far less than its competitors in terms of quantity.
Secondly, compared with competitors, especially Internet TV, cable TV in the absence of content, the tariff is significantly higher than that of competitors, and the cable TV in most regions only opens the live TV function The fee is higher than that of Internet TV.
In addition,The right of cable TV is still protected is the live TV channel,This part of the function is peeped upon by some illegal Internet TV software,Although it has been rectified well,But there are still many such illegal live TV software on the market in the diversion of live TV demand users of cable TV。
In short, cable TV in only one province can form a bad debt of more than 100 million yuan in receivables, which reflects that users' choice of TV products is no longer confined to traditional cable TV, and cable TV is not the only one in the past.