For CCTV variety channel, the current life is not easy, on the one hand, the market share caused by the broadcast of local stations and online programs has declined significantly, on the other hand, the decline in the market reputation of its own production programs, and at the same time, the problem of the resignation of the host has made the channel troublesome in program production.
I have to admit that the market value of CCTV is gradually decreasing, in addition to the party-type activities can also attract the attention of the audience, the broadcast of daily programs can no longer meet the needs of the audience, it can be said that in the grasp of the preferences of young audiences, CCTV lost to other media.
When CCTV's own share declined, various problems began to arise in the presentation of variety shows, and the career development of the program host also encountered some difficulties.
After all, the relationship between the program and the host itself is a mutually beneficial and win-win relationship, the program can be recognized by the market audience, and the performance of the program host can naturally be affirmed.
Based on this, the audience can analyze the market reputation of the host of the CCTV variety channel, Zhu Xun, Nigmaiti, Yang Fan, etc., which one's reputation is not in the declining stage?
Among them, Yang Fan, as a representative of the host of the Mesozoic Generation, may have a more obvious impact on his development due to word-of-mouth problems and the decline in program ratings.
Combined with Yang Fan's own work arrangement, he is currently serving as the program host of CCTV variety channel "Departure to Happiness" and "The More Brave the War", and the "Golden 100 Seconds" he participated in the hosting is in the suspension stage, while the reputation of the two programs "Departure to Happiness" and "The More Brave the War" is fluctuating, and even in terms of ratings, "The More Brave the War" is already in the collapse stage.
The sharp decline in the program's ratings has made Yang Fan's development more uncertain, and his market positioning has been further blurred.
In terms of the choice of the host of the CCTV gala, Ren Luyu, Nigmaiti, and Sa Beining are all more brilliant hosts than Yang Fan, and the production of the CCTV gala did not leave Yang Fan too many opportunities, and what he relied on to survive on the CCTV stage was the hosting of daily programs.
However, the decline in the broadcast performance of the program directly affects Yang Fan's career development, and with the entry of a large number of new faces, the development of this Mesozoic host is in jeopardy, and the market value is blurred while the competitiveness is also declining sharply.
For Yang Fan, he needs a variety show to regain his market influence, and he also needs CCTV to give him more job opportunities to improve his program appearance.
If these problems are not solved, Yang Fan's career will stagnate, and even compared with the younger faces with more development prospects, he looks more like the choice that will be eliminated by the CCTV producers.
Perhaps this is the mid-life crisis in Yang Fan's career development.
With his work performance gradually not being recognized, and job opportunities gradually being occupied by other new faces, Yang Fan needs to rethink his market positioning and re-choose his development direction at a new stage of career development.
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