In mid-April, the ancient pear orchard of Gaolan Shichuan entered the full flowering period, and a large area of continuous pear blossoms was as white as snow, swaying with the wind, and the grand scene of "suddenly like a night of spring breeze, thousands of trees and pear blossoms" unfolded picturesquely on the bank of the Yellow River. On April 12, a team of CCTV reporters came to Shichuan Town, Gaolan County, to conduct a live broadcast with the title of "10,000 acres of pear blossoms blooming like snow, meeting the 'world's first ancient pear orchard' on the bank of the Yellow River", which lasted for 2 hours and 8 minutes.
CCTV's live broadcast activities focus on the ancient pear orchard's "Tianjiao" skills, intangible cultural heritage folk customs, national style experience and other formats, which are divided into "one night of spring breeze to 10,000 acres of pear blossoms like snow", guarding "green antiques": ancient law + technology + legislation, "Tianjiao" is coming Experience the pear orchard stunt, pear orchard drunk tourists Go to a romantic date with pear blossoms, "appearance" becomes "output value" "Flower appreciation +" activates the beautiful economy and explores the "paradise" Poetic habitat in the pear orchard, appreciate the intangible cultural heritage folk customs Look at the new picture of rural revitalization, and taste pear rhyme food on the boat A mouthful of nostalgia and a mouthful of pastoral 8 chapters, for the majority of tourists to provide a wonderful cultural tourism "feast".
Under the introduction of Zhang Jianhua, member of the Standing Committee of the County Party Committee and Minister of the Propaganda Department, and relevant persons in charge of Shichuan Town and the Bureau of Culture and Tourism, CCTV reporters visited the garden with the camera to enjoy the flowers, took a boat to taste the pear rhyme, revealed how ancient and famous trees are protected through ancient methods and science and technology to "prolong life", and explore how the whole industrial chain formed by Shichuan Town because of pears helps farmers increase income and help rural revitalization. This CCTV live broadcast event has greatly promoted the influence of Gaolan County and the development of the cultural tourism industry of Shichuan Ancient Pear Garden.
In the next step, Gaolan County will give full play to its unique ecological, folk and cultural tourism resources, adhere to the flower as the medium, pear blossom affection, attract visitors from all over the world, polish the cultural tourism brand of "Pear Yun Shichuan, Charming Gaolan", create a habitat, check-in place and destination for cultural tourism, accelerate the promotion of all-for-one tourism, strongly promote investment promotion, and help the county's high-quality economic and social development.
Editor丨Li Jinfeng
Retrial丨Chen Liwen
Audit丨Zhang Farun