The annual China International Consumer Goods Expo
It will be held in Haikou City, Hainan Province from the 13th to the 18th
The long-awaited mascot "Lantern Festival"
It's finally time to meet you again!
At this year's Consumer Expo
"Lantern Festival" incarnates "sports ape"
It not only deeply continues the IP image of the previous sessions
It also combines the characteristics of the hot sports economy in the Olympic year
This year's CICGF has not yet opened
These "sport apes" have been loved and sought after by everyone!
Don't understand the origin of the "Lantern Festival"?
Let me tell you about it in detail
The prototype of the mascot of the Consumer Expo
It comes from a rare primate unique to Hainan
Hainan gibbon
"Yuan" is a homonym for "ape" and "circle"
It means fulfillment and reunion
"宵" is taken from the homonym of the first word of "Consumer Expo".
↑ Hainan gibbons photographed in the Bawangling area of Hainan Tropical Rainforest National Park. Xinhua News Agency (Photo courtesy of Hainan Tropical Rainforest National Park Administration)
Don't underestimate "Yuan Yuan" and "Xiaoxiao"
There are so many images of them
Compared to the dazzling array of brands at the Consumer Expo
No less impressive
It's an "ape universe"!
↑ The limited edition mascot of Ireland, the guest of honor of this year's Consumer Expo
At the first Consumer Expo
The "classic version" of "Lantern Festival"
Widely acclaimed
By the second edition
They are the "industrial apes" of all walks of life
As a "planting ape", "diving ape", "space ape" and so on
Meet everyone
↑ "Planting ape" representing the breeding industry in southern Hainan
In the 3rd Consumer Expo
"Lantern Festival" incarnates "mechanical ape" again
It means that science and technology drive industrial development
Stimulate new consumption scenarios
Isn't it full of technology?
So, this year's Consumer Expo
Why did you choose "Sport Ape"?
According to the introduction
This year's Consumer Expo hopes to create
The image of Hainan as "international style, national tide and island style".
Hainan Island is blessed with unique natural conditions
It is a treasure place for water, beach and aviation sports
In addition, the growth of sports consumption has been in full swing in recent years
As an important platform for leading global consumer fashion, the CICG is an important platform
Naturally, the focus should be on this
The "sport ape" thus stands out
↑Tourists experience surfing in Riyue Bay, Wanning, Hainan. Photo by Xinhua News Agency reporter Guo Cheng
Energetic "Beach Volleyball Ape"
A "paragliding ape" full of energy and courage
"Sailing apes" and "surfing apes" representing water sports
Inspired by the "football ape" of the Chinese women's football team and the Hainan Qiongzhong women's football team
Of course, Hainan is a cycling destination around the island
There must also be a "bicycle ape"
See so many cute "sport apes"
You must be looking forward to the Expo!
↑From left to right: Surfing Ape, Beach Volleyball Ape, Paragliding Ape, Football Ape, Sailing Ape, Bicycle Ape
In recent years, the multi-functional value of sports has been fully demonstrated
Cultural and entertainment tourism, sports events, domestic "trendy products", etc
It is also defined as a new consumption growth point
There is an IP blessing like "sports ape".
The sports elements at this year's CICGF are naturally rich and colorful
↑Hainan International Convention and Exhibition Center, the main venue of the 4th China International Consumer Products Expo (drone photo). Photo by Xinhua News Agency reporter Guo Cheng
This year's CICGF will continue to set up a sailing yacht exhibition area
More than 250 boats will gather on Hainan Island
Combined with the "exhibition + conference + competition" mode
By showing scenes such as water sports, camping, low-altitude flight, etc
Create a "yacht + outdoor lifestyle + tourism".
Modern lifestyle and atmosphere
↑ Yachts on display at the first CICGF Boat Show. Photo by Xinhua News Agency reporter Yang Guanyu
At that time
100-person sea fishing competition, sailing family invitational tournament
and water sports experience days, drone racing competitions, etc
will make Hainan Island "burn"
A special event at the Consumer Expo, the new energy vehicle crowd test round-the-island race
It is also in the spotlight
More than 20 models of more than 10 brands
It will compete along the beautiful Hainan Island Ring Tourist Road
It is intended to promote the latest lifestyle and the most fashionable product display
↑Hainan Island Tourist Highway Wanning Zhengmenling Bridge Section. Photo by Xinhua News Agency reporter Guo Cheng
In addition, the exhibition will learn from the successful experience of the Beijing Winter Olympics and the Chengdu Universiade
Through innovative business models
Amplify the brand effect of Consumer Expo
Launch of the mascot franchise program
Friends who like "sports apes".
There's a chance to bring them home!
Of course, there is much more to this year's CICGF than meets the eye
Specialty consumer goods from around the globe
The collision of Chinese time-honored brands and domestic trendy products
Cutting-edge smart products and digital services
A dazzling array of jewellery and clothing
There are also various carnivals and experiential activities......
From the 13th, these elements will gather on Hainan Island
How attractive is this year's Consumer Expo?
The editor can't move
Let's follow these "sports apes"
Let's take a look!
(Source: Xinhua News Agency)
Editor-in-charge: Huang Youxuan