Recently, a kind of micro-short drama that infinitely amplifies family conflicts has attracted much attention because of its strong storytelling and conflict. Many of these micro-short dramas deliberately amplify and exaggerate the contradictions between husband and wife, mother-in-law and daughter-in-law, and intergenerational contradictions through the stereotypical images that attract attention and the ethical relationships of deformed hunting. In response to this phenomenon, Douyin and Kuaishou recently removed a number of illegal micro-short dramas related to the deliberate arrangement of "mother-in-law and daughter-in-law wars" to render extreme emotions.
Douyin issued an announcement saying that it has recently been found that some micro-short dramas promote unhealthy and non-mainstream views of family, marriage and love, deliberately amplify and exaggerate the contradictions between husband and wife, mother-in-law and daughter-in-law, etc., and the platform has removed 6 related illegal micro-short dramas such as "My Husband is a Mother's Treasure Man", "The Last Bottom Line", "Miss Daughter's Counterattack", "Pregnant Woman", "My Bottom Line", "Mother's Birthday" and so on.
Kuaishou issued an announcement saying that during the inspection, it was found that some users posted micro-short drama content that promoted unhealthy and non-mainstream family views, marriage and love concepts, deliberately amplified and exaggerated the contradictions between husband and wife, mother-in-law and daughter-in-law, and intergenerational contradictions, and extremely one-sided scandalized the image of mother-in-law, deviating from the mainstream value orientation of society. According to community rules, a number of illegal micro-short dramas such as "Mother-in-law's Kennel", "Pregnant Woman", "The Rebirth of a Bald Woman", "Distant Marriage and Rebirth" were removed from the shelves, and 738 related content were cleaned up.
In order to maintain the healthy development of the online audiovisual market, the China Network Audiovisual Association will further strengthen communication and cooperation with online audiovisual platforms, increase the supervision of illegal content, and deal with the illegal content found in a timely manner, so as to protect the legitimate rights and interests of the majority of netizens.
The China Network Audiovisual Association calls on the majority of online audiovisual platforms, producers and broadcasters to strictly abide by national laws and regulations, consciously oppose and resist bad content, strengthen the crackdown on micro-short dramas that promote unhealthy and non-mainstream family views and marriage and love, actively spread positive energy, and promote the formation of a new trend of socialist family civilization. At the same time, it also calls on the majority of netizens to actively report illegal content and jointly maintain the health and prosperity of the online audiovisual market.
Source: China Network Audiovisual Program Service Association
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