On April 12, at the launch of the new car of the Baojun Yueye family with the theme of "From Me to Us", the Baojun brand officially released the world's first electric and intelligent architecture defined by the needs of the people - Tianyu Architecture, and officially announced that four new cars will be launched this year. Among them, the two first new cars of Tianyu architecture - Baojun Yueye Plus and Baojun Yueye 2024 were officially launched. The 2024 model of Baojun Yue is also born to please oneself, responding to the voice of users with four major product upgrades, and Baojun Yue is also born for Yue Jia, creating a new first choice for small family scooters. The official guide prices of the 2024 model year are 80,800 yuan and 90,800 yuan, respectively, and the official guide price of Baojun Yueye Plus is 93,800 yuan and 103,800 yuan, respectively.
In addition to the price surprise, all users can enjoy six gifts when they place an order immediately, including financial discount gifts, replacement subsidy gifts, sunscreen and cooling gifts, charging gifts, three-electric warranty gifts, and traffic gifts. All users can purchase and book test drives through official online channels (Baojun Auto App, Baojun Auto Mini Program, Wuling Auto App, Wuling Auto Mini Program) and Baojun offline stores nationwide.
The Tianyu architecture was officially released, and Baojun's four blockbuster new cars this year were unveiled one after another!
The Tianyu architecture officially released by the Baojun brand is the world's first electronic and intelligent architecture defined by the needs of the people, following the three core concepts of user decision scenario, scene generation demand, and demand definition function, divided into D, M, and S three platforms, and covering A00 to C-class full-size models, including pure electric and hybrid different power combinations, aiming to become a better life travel solution for people.
The three major platforms are oriented to the different scene needs of different groups of people, among them, the D platform is a large-size platform, with a length spanning 4600mm-5100mm, which is oriented to mature families and multi-child families, creating the world's first choice for multi-scene, high-quality, and large family cars; M platform is the most economical platform, covering the size range of 3500mm-4600mm medium-sized scooters, and is aimed at young singles, newlyweds/ Small family group, the world's best economic small family scooter choice; S platform focuses on personality and convenience, with a length from 2500mm to 3500mm, is the world's best-selling and most convenient small scooter leader, it is for personality and young people, providing the world's most convenient personality scooter first choice.
Based on the technical support of Tianyu architecture, the Baojun brand will further accelerate its product layout and plan to release four new cars this year. The first intelligent pure electric SUV on the M platform, Baojun Yue Plus, and the trendy pure electric SUV on the S platform, Baojun Yueye, were officially launched today in 2024. In addition, two new models under the D platform will be released in the second half of the year, the first five-seat full-scene smart SUV will be officially launched in the third quarter of 2024, and the first large six-seat full-scene smart SUV will be launched in the fourth quarter of 2024!
The dream car of those who please themselves, Baojun Yue 2024 is also a new upgrade for "me".
Continuing the three trendy play attributes of Baojun Yue that are also good-looking, easy to open, and fun, Baojun Yue also has both internal and external appearance in 2024. The exterior adopts the only square box design language in the same class, and creates a square and wide body posture with horizontal and vertical body lines. The interior cockpit has the largest soft covering area in the same class of 1.16 square meters, the most comfortable Q-bomb large seats in the same class and the largest driving space in the same class, bringing users a superior cockpit experience. At the same time, the new car adopts a rear-mounted rear-wheel drive layout, equipped with a 50kW high-efficiency motor and the only high-performance sports caliper in its class, which integrates smooth handling, fast acceleration and stable braking. In addition, thanks to the square box shape, the appearance of the 2024 Baojun Yue can be changed to an area of 5.66 square meters, and the tide change attribute far exceeds the same level.
The 2024 Baojun Yueye, as the only transportation model in its class equipped with high-end intelligent driving, provides rich functions in intelligent driving. Through one-click operation, users can easily turn on the seven driving scene functions of intelligent driving, chaotic lane line response, lever lane change, curve intelligent speed regulation, obstacle recognition and response, close-range congestion response, and man-machine co-driving, which greatly improves the convenience and safety of driving. The new car also has the only intelligent/memory parking function in its class, which can identify more than 1,000 kinds of parking spaces, and the average parking time is only 30s, which perfectly solves the "parking difficulty" of urban commuting. At the same time, the 2024 model of Baojun Yue is also equipped with a 360° panoramic image, and 6 active safety assistance such as AEB are standard to ensure a safe and reliable intelligent driving experience.
Since its listing, Baojunyue has also accumulated 20,000+ people's love. Adhering to the concept of opening the door of the Baojun brand, the 2024 model of Baojun Yue also adds three fashionable car colors of Yunhai White, Mountain Fog Gray and Xiaguang Blue in order to meet the needs of more users, and the whole system is equipped with aircraft turbine wheels as standard, which makes the appearance more stylish; at the same time, the new eight-in-one central armrest box in the car not only retains the convenience of getting on and off the left and right, but also improves the comfort of the driver; the only 35L front trunk in the same class as standard, which is beautiful and tidy at the same time, and greatly improves the space utilization. In addition, based on the full investigation of user use scenarios, the 2024 Baojun Yue has also been specially optimized for paved roads, and the whole system has been upgraded with comfortable style suspension tuning to create the king of the city among the hard-core pure electric SUVs.
Joy yourself is also joy of home, Baojun Yue is also Plus for "us"!
As the first trendy smart pure electric SUV under the M platform of Tianyu architecture, Baojun Yue Ye Plus not only has the appearance of "pleasing oneself", but also takes into account all the needs of family travel. The exterior of the new car continues the design language of the Yueye family square box, providing 5 fashionable and textured car colors, and the interior provides two colors: calm black and elegant white, which will carry out the cool appearance to the end. Under the square box shape, Baojun Yue Plus also maximizes the utilization rate of space in the car, achieving a large room efficiency of 67%, and the head and leg seating space are the best in the same class. At the same time, the new car also has the largest interior soft covering area in the same class of up to 2.24 square meters, with Q-bomb full seats, bringing users a large space and high-quality cockpit experience, meeting all the expectations of small family users for space and quality.
In addition, there are a total of 28 storage spaces in the whole car, with a special tilt design of cup holders, storage compartments in the center console and convenient hooks in the trunk. The new car also has a 385L large sunken trunk, the rear seats can support 5/5 independent reclining, and the maximum storage space can be expanded to 1715L. Baojun Yue Plus can not only hold all aspects of life, but also the poems and distances of the whole family.
In terms of comfortable driving and safe travel, Baojun Yue Plus also takes the needs of families as the benchmark to create a high-quality, high-standard leapfrog experience. Based on the original pure electric design of the Tianyu architecture, the Baojun Yue Plus also adopts a front-wheel drive layout, equipped with a more powerful 75kW high-power motor, with a peak torque of up to 180N·m and a maximum speed of more than 150km/h, with faster power response and more comfortable urban travel. At the same time, the Baojun Yue Plus is equipped with the highest specification dual-piston calipers in its class, advanced E-Booster, and Autohold as standard, which makes the braking linear brake more stable. With a more stable, faster and more comfortable driving quality, Baojun Yue Plus will provide users with the best driving experience of pure electric SUVs in the 100,000 level.
In terms of safety, which users are most concerned about, Baojun Yue Plus is not only equipped with a Shenlian battery with millions of sales and 0 spontaneous combustion, but also builds a full range of battery safety protection with four core advantages, including two horizontal and seven vertical MUST multi-functional integrated super structural design and non-igniting cells, and also adopts a high-strength cage body design, with high-strength steel accounting for 71.9% of the vehicle, including 22 ultra-high-strength hot-stamping steels, escorting the user's safe travel with high-standard materials.
Opening the era of high-end intelligent driving at the level of 100,000, Baojun makes intelligent technology within reach
For mainstream families, it is equally important to travel without worry. Baojun adheres to the equal rights of science and technology and brings more mainstream families an accessible smart travel experience. Baojun Yueye Plus is equipped with the only mapless high-end intelligent driving assistance within 200,000 yuan, with strong perception and weak dependence of strong visual BEV technology solutions, to create the optimal solution for high-end intelligent driving, which can realize the only mass-produced delivery of mapless city memory navigation assistance, high-speed intelligent navigation assistance that is easy to use in the country, industry-leading AEB and the industry's first full-scene intelligent parking, and hit high-end intelligent driving to 100,000 levels! It is worth mentioning that Baojun Yue Plus does not sell futures, and the high-end intelligent driving assistance function will be delivered when it is listed, and it will be opened upon delivery, officially opening the 100,000-level era of high-end intelligent driving!
As the first choice for mainstream families to travel in the city, Baojun Yueye Plus is also equipped with built-in dash cam, a new generation of intelligent networking and other practical technologies, more than 100 highlights are all standard, fully meet the needs of Yuejia!
At present, the Baojun brand has 149 franchised stores covering 117 cities across the country, and the number of Baojun franchised stores will increase to more than 300 by the end of the year, providing users with high-quality and convenient car purchase services. At the same time, relying on the strong service system of more than 2,800 stores of SAIC-GM-Wuling across the country, the urban coverage rate is 98%, and there is a service point every 20 kilometers on average, so that each user can use the car more at ease.