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文丨Bucky
Picture丨Yang Nan
On April 12, the first "Binyanglou Dialogue: Spring of Chinese Film Investment" was held in Jingzhou during the 2023-2024 China Film Big Data and Film Channel M List Honor Night.
Cao Yin, Secretary of the Party Committee and Director of the Center of the Film Channel Program Center, Wu Jin, Secretary of the Jingzhou Municipal Party Committee of the Communist Party of China, and other leaders came to the scene and delivered speeches. Film industry elites and academic experts had in-depth exchanges on the spot, analyzed the current situation of economic development of the film industry, explored the key nodes of the connection between the film industry and investment, and hotly discussed the hot spots and trends of investment in the film extension industry, injecting new thinking and vitality into the steady growth of China's film investment and the continuous prosperity of the market. Movie channel host Lan Yu presided over the event.
Cao Yin, Secretary of the Party Committee and Director of the Center of the Program Center of the Film Channel
Wu Jin, Secretary of the Jingzhou Municipal Party Committee of the Communist Party of China
Movie channel host Lan Yu
What is the future investment path for Chinese films?
Blockbuster new films boost the market, content publicity and distribution, and tell Chinese stories well
The market performance of the Spring Festival and Qingming files just passed was booming, the data was eye-catching, and in the upcoming May Day file, there are 11 new films set for the file, and the popularity has not decreased. When Chinese films "spring has come", how will filmmakers view and lay out the next investment path?
In the first round of "Binyanglou Dialogue: Spring of Chinese Film Investment", the guests at the meeting explained where the "spring-like vitality" of the film industry came from through the promotion of solid new film projects in combination with the situation of the National Film Trade Fair.
Zhao Haicheng, Secretary of the Party Committee and Chairman of Huaxia Film, said that Huaxia Film promoted 16 projects participating in the production and distribution, including both domestic films and imported films, with diverse genres and a wide range of audiences, hoping to enrich the market supply and meet the spiritual and cultural needs of the audience.
Zhao Haicheng, Secretary of the Party Committee and Chairman of Huaxia Film
Bona Film also has a number of projects in progress. At the scene, Yu Dong, chairman of Bona Films, focused on recommending the sequel to "Operation Red Sea", which is being filmed intensively, and Jackie Chan's new work "Legend". He revealed: "The sequel to "Operation Red Sea" is officially named "Operation Jiaolong", and the filming in the mainland has been completed, and it will be transferred to Hong Kong to continue filming. ”
Yu Dong, chairman of Bona Films
Just yesterday, the Cannes International Film Festival officially announced that a number of Chinese films were shortlisted for each unit. Wang Zhonglei, CEO of Huayi Brothers, lamented that spring has brought a new atmosphere: "The shortlisting of these films indicates that we are returning to spring in the field of overseas film festivals while recovering the market." ”
Huayi Brothers' "Dog Formation" was shortlisted for the Cannes Un Certain Regard unit, Wang Zhonglei introduced, taking this work and the next upcoming Dragon Boat Festival "Rifle Hotel" and other films as an example, these new works are not large-scale production investments, but "small and beautiful" style, and different genres will also make the Chinese film market more vibrant.
Wang Zhonglei, CEO of Huayi Brothers
After bringing "Thirty Thousand Miles of Chang'an" in the summer of 2023, Chasing Light Animation will continue to deepen the company's high-quality IP "White Snake" this year. The latest "White Snake: Floating Life" has been officially announced for Qixi Festival. Yu Zhou, president of light-chasing animation, introduced that this is also the first time that light-chasing animation has tried the theme of comedy and love. Next, it will also plan to launch new traditional cultural IP works such as "Liao Zhai" and "Three Kingdoms".
Yu Zhou, President of Light Chasing Animation
The development of the entire film industry chain is closely related to investment, production and distribution and publicity. Li Wei, chairman of 1905 Film Network, said that as a national film media platform, 1905 Film Network has always been committed to helping the development of China's film industry, "In 2024, we will continue to improve the publicity and comment system with the film channel index as the core, and at the same time do a good job in the construction of overseas communication platforms for Chinese films." ”
At present, the confidence of investment in the film and television media industry is constantly recovering, and the authorities should also actively embrace the changes, not only to understand the past achievements, but also to pay attention to the future trends. The movie channel and 1905 movie network will also continue to actively build a good platform for communication and exchange for the industry, and sincerely cooperate with all film companies and creators to jointly tell Chinese stories and help Chinese films flourish.
Li Wei, chairman of 1905 Film Network
Spring has come, how to go both ways for film investment and creation?
Young directors look forward to meeting the challenges of new quality productivity to help high-quality development
In the second round of discussions of "Binyang Lou Dialogue: Spring of Chinese Film Investment", the four directors Ding Sheng, Dong Runnian, Dai Mo, Cui Ruiyi, and producer Liang Jing brought their own thoughts on how to achieve a two-way flow between creation and investment from the perspective of creation in the second round of discussion of "Binyang Lou Dialogue: Spring of Chinese Film Investment".
Dong Runnian admitted frankly that he had made a huge "compromise" at the creative level due to investment reasons in his creation, "We originally prepared more dazzling effects and designs for the annual meeting scene of "The Annual Meeting Can't Stop", but due to the cycle and financial pressure, it was finally streamlined. But he also said that while cost is important for a production and big productions are important for boosting the market, he is not willing to use investment as an excuse: "Young directors sometimes encounter a lot of constraints, but they try their best to come up with clever ways to solve problems, and sometimes they bring new experiences to the audience." ”
Director: Dong Runnian
As a party in control of the budget, Liang Jing admits that some of her ideas are different from those of the director: "I personally think that a good story cannot be piled up with money, but more needs the ability to create better performance in a limited space." She suggested that directors and producers should have a clear creative direction when setting up a project, and establish a sense of responsibility for controlling the budget.
Producer: Liang Jing
Cui Rui brought the hit "Disappearing Her" last summer, but he still remembers the difficulties when he was entangled in budget details in the early days of creation. At the scene, Cui Rui bluntly said that he is not afraid of the challenges of larger-scale projects, and he also emphasized that this desire for a sufficient budget does not require "the more money, the better", but hopes that the creation can have a matching budget, so that creators do not have to be distracted by details and devote 100% to creation.
Director: Cui Rui
Both Ding Sheng and Dai Mo mentioned the control of cycle costs when shooting. In the summer file, Ding Sheng is about to bring a new film "There is nothing that can't be solved by a hot pot", and he hopes that his new work can share a beautiful spring with Chinese films.
Director: Ding Sheng
Director: Dai Mo
The third round of topics of the day's activities focused on the high-quality development of films empowered by new quality productivity, and experts and scholars from the fields of film, economics and other fields also brought their own "tips" based on reality.
Shang Linlin, CEO of Huaqiang Fantawild Group, talked about Fantawild Theme Park in Jingzhou. Combined with the local history and culture, this Fangte theme park has launched a tailor-made "Qu Yuan" IP project, using special films, AI and other technologies to allow visitors to have a comprehensive understanding of Qu Yuan in history, the story of Qu Yuan and Jingzhou, etc., making this theme park a local Internet celebrity check-in point and realizing the integration of film and cultural tourism.
Shang Linlin, CEO of Huaqiang Fantawild Group
In addition, the guests of the day also mentioned the importance of new quality productivity for the high-quality development of the film industry in various rounds of discussions. For example, Yu Zhou, president of Chasing Light Animation, said that when he came to Jingzhou this time, he and his team learned more about the relationship between Jingzhou and the Three Kingdoms, and he will return here for research on the creation of the Three Kingdoms series of IPs in the future.
Yu Dong, chairman of Bona Films, talked about the application of AI in the production process of "Legend". At present, although the technology is soaring in popularity around the world, the investment in the big screen field is still in its infancy. The use of AI to restore the 27-year-old Jackie Chan in "Legend" will be a new breakthrough in Chinese films, and he also expects Chinese films to achieve global leadership in AI technology.
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