Recently, the autumn name mountain god car Wuling Hongguang, with only 4 egg renderings, attracted 78,000 people who can't wait to "the same style". The price of this new car, called "Wuling Zero Egg", is only 12,000, which is only equivalent to the price of an Apple mobile phone.
The social media response to the "Wuling Zero Egg" has varied, from marveling at its ultra-low price to discussing its unique design, to controversy and suggestions about its name, which can be described as a hot trend for the whole people to participate in. In particular, its name, "zero egg", "play egg", "light egg", "tide egg" and other creative names have sparked extensive discussion among netizens, and some people even suggested changing the name to "Wuling ingot" in order to bring better market response.
Wuling Hongguang's marketing strategy can be described as a bold attempt. By comparing its product pricing to Apple's phone, as well as deliberately adopting a controversial product name, Wuling has not only managed to attract the public's attention, but also sparked a lot of social media discussion and media attention. This strategy not only quickly increased the popularity of the product, but also changed the traditional perception of the electric vehicle market to a certain extent, that electric vehicles are no longer an unattainable luxury, but are increasingly becoming an affordable option for the masses!
Let's all look forward to the appearance of the Lingdan!