Since mid-March, the 700,000 cherry blossom trees in the Gui'an Cherry Garden have gradually awakened in the spring breeze, and tourists from all over the world have come to see "one of the most beautiful cherry blossom gardens on the blue planet".
During this year's cherry blossom season, many departments in Guiyang Gui'an continued to explore, starting from new services, new ways of playing, new experiences, and new formats, comprehensively upgrading the software and hardware of the cherry blossom garden, actively exploring the "flower appreciation +" model, innovating the trend of playing, enriching the business format of the park, making tourists more diverse and experienced, and expanding the level and vitality of the "flower appreciation economy".
New service: "Fancy pet customers" are warm and intimate
Gui'an Cherry Garden is located on the shore of Hongfeng Lake, bordering Qingzhen City and Pingba District, covering an area of more than 24,000 acres, with three core landscape areas of Observation Deck, Cherry Blossom Square and Manying Cherry Garden. Because Gui'an Cherry Garden is a fruit tree horticultural field, without relevant infrastructure, transportation system and service facilities, Gui'an Cherry Garden has been an open and non-scenic spot for citizens and tourists to enjoy cherry blossoms for many years.
In the face of a large number of tourists in a short period of time, during this year's "cherry blossom season", in order to ensure the safety and comfort of tourists, Guiyang Gui'an multi-department opened a sincere "fancy pet guest" mode, realized the all-round upgrade of the software and hardware of the cherry blossom garden, and let tourists feel the "Gui'an temperature" with warm and considerate service——
Repair potential safety hazards such as cracks and potholes on some roads inside and outside the park, and add safety guardrails to the waterfront and cliff sections;
Two temporary parking areas will be set up, providing a total of about 4,500 parking spaces, including two-way free roadside parking along Gaofeng Avenue in Gui'an New Area;
Set up three free ferry lines for tourists to go to the tourist distribution center from the parking area of Fengfeng Avenue and the parking area of Gui'an Avenue;
Improve the east-west cherry blossom viewing line, and add a number of "park in the park" business service areas;
A new service guarantee section for group tourists has been added, and group tourists can also receive the first "2024 Gui'an Cherry Garden Commemorative First Day Covers......
In terms of public transportation, Guiyang Public Transport Co., Ltd. has opened a direct tourist line from Guiyang Station, Huaguoyuan, Guiyang North Station and University Town, and opened 10 small tour lines for cherry blossom gardens to facilitate tourists.
In response to the environmental sanitation problems that netizens are concerned about, the snack roadside stalls along the observation deck have been canceled in the cherry blossom garden this year, which can bring tourists a better cherry blossom viewing experience from the visual and environmental hygiene aspects.
"I would like to give a big thumbs up to Gui'an Sakura Garden. Li Wei, a tourist from Hubei, said that she came to Guizhou with her family for a self-driving tour, and saw the video of Gui'an Sakura Garden on the Internet, which felt very beautiful, and felt worthwhile after coming to the scene, "After driving into Gui'an Avenue, the signs are very clear, which makes it clear at a glance, and there is a free shuttle bus to send tourists directly into the tourist distribution center after parking, which is very convenient." ”
"In response to the suggestions and opinions put forward by tourists in previous years, we carefully studied and discussed repeatedly, hoping to effectively solve problems through sincere service, provide convenience for the majority of tourists, reduce the worries of playing, and let tourists from all over the world feel at home in Gui'an. Guiyang Gui'an cherry blossom season service guarantee work headquarters said that in order to let the general public and tourists go to this romantic appointment with peace of mind, Guiyang Gui'an multi-department continues to increase service guarantees, eliminate all kinds of potential safety hazards to the greatest extent, and ensure safety and order.
New way to play: a hundred "flowers" bloom to attract and retain customers
During this year's cherry blossom season, around the "flower viewing +", Gui'an Cherry Garden has unlocked a variety of new tourism scenes. "Flower Appreciation + Sports", "Flower Appreciation + Vacation", "Flower Appreciation + Countryside", "Flower Appreciation + Food", "Flower Appreciation + Trendy Play" ...... A variety of new ways to play, such as a hundred "flowers" blooming, attracting and retaining customers, making the "pattern article" more brilliant and colorful, but also making the experience of tourists richer and more diverse.
On March 10, the 2024 Gui'an Women's Cherry Blossom Marathon started in the 10,000 mu cherry blossom garden in Gui'an, and 5,000 runners ran under the embrace of 10,000 mu of cherry trees, painting a vibrant and picturesque spring picture.
The starting point of the race is set at Gui'an Avenue, passing through the Sakura Garden Tea Factory, Sakura Garden Observation Deck, Yinguan Bridge, Hongqi Bridge, Fengfeng Interchange, and finally reaching the peak interchange ramp at the finish line, with a total of 10.54 kilometers.
"The scenery along the track of this competition is beautiful, the air is fresh, and the participating friends are also very energetic, and there are cheering sounds along the road, which feels very good. Fan Kaili, who won the women's championship in the competition, said that the whole competition process was tense and orderly, and the atmosphere was very good, which left a good impression on the contestants.
In order to deeply combine the romantic cherry blossoms with the popular camping and leisure, on March 11, the Guiyang Gui'an Cherry Blossom Season Camping Life Festival of "Meeting Friends with Flowers and Making Fun Life" opened in the cherry blossom garden. The camping life festival set up interactive activities such as flower camping, RV camping, tide play (trunk) market, parent-child amusement, tea making around the hearth, and flower music party.
"The cherry blossoms in Gui'an are really beautiful, the pink and white cherry blossoms are like clouds and waterfalls, camping under the cherry blossom trees, like a fairyland. Tourist Chen Qingqing said.
Gui'an Cultural Tourism Investment Co., Ltd. said that the camping life festival aims to strengthen the cultural tourism connotation of the cherry blossom season in Gui'an, create a unique tourism experience and tourism scene, enhance the participation and stickiness of tourists, improve tourist satisfaction, and help accelerate the construction of the tourism brand of Gui'an New Area.
It is worth mentioning that in order to meet the diverse needs of citizens and tourists, during the cherry blossom season, Gui'an Cherry Garden also introduced the "Dunca" catering brand, allowing tourists to enjoy coffee and food in the beautiful scenery of the cherry blossom garden, taste romance and tranquility, and at the same time display Guiyang Gui'an's characteristic cultural and creative products, Guiyang good things and other characteristic tourism commodities to improve the quality of the camping festival.
New experience: "Pattern Activities" go new and heartfelt
On March 31, coinciding with the weekend, Chetian Village, Huchao Township, sang and applauded, and the final of the "2024 Romantic Cherry Blossom Tide Song Festival" was held here, attracting many tourists to stop and enjoy.
In order to enhance the sense of enjoyment and play experience of tourists, this year's cherry blossom season, Guiyang Gui'an continues to explore and create the "2024 Romantic Cherry Blossom Tide Song Collection". The main stage of the event was set up in Chetian Village, and it was divided into three groups: ethnic group, university group, and tide song group. Every weekend, in addition to local singers and teams to participate, it also attracts contestants who love singing in surrounding cities and states to sign up.
"Through the form of national festival and national entertainment, the 'Chaoge Festival' allows people to inherit and carry forward the excellent traditional culture in the form of singing and laughing, and also brings new experiences to tourists. Ji Jiao, deputy secretary of the Party Committee and head of Huchao Township, said.
In addition to the wonderful performances, during the event, there were also many areas such as the tide costume and tide clothing experience area, the ethnic culture experience area, and the tide market, so that tourists who came to participate in the event could taste authentic ethnic food, appreciate national handicrafts, experience national costumes, and feel the rich national cultural charm of Huchao Township in an all-round way.
"The event vividly displayed the national culture, and the atmosphere was warm, so that people could really feel the charm and colorfulness of the Chinese culture, which was very special. Li Wei, a tourist from Anshun, said.
In addition to the "Tide Song Festival", this cherry blossom season, there are many "pattern activities" that "go new" and "heart-to-heart", bringing different experiences and unexpected surprises to tourists who come here.
On March 16th, the Guiyang Roadside Concert with the theme of "Cool Guiyang, Blossoming Flowers" was played on the Zhangyuan Community Square of Gui'an Cherry Blossom Garden. At the performance site, sunlight sprinkled on the stage through the gaps in the cherry blossom trees, creating a romantic and beautiful atmosphere, presenting a unique romance of the Gui'an Cherry Blossom Garden in spring to the visitors who came to enjoy the cherry blossoms.
On the same day, Zhang Yingxi and Yin Xiumei, two professional singers of the "national team", performed together with the Guiyang Symphony Orchestra, and the orchestral performances such as "My Motherland", "My Chinese Heart" and "Waltz of Spring" shocked the audience and brought a high-quality audio-visual feast to the tourists.
"I have been to Guiyang many times, but today is the first time I have come to Gui'an Cherry Garden. I was fascinated by the beautiful cherry blossoms in the spring season. Singer Zhang Yingxi said after the performance.
"The first time I performed in Sakura Garden, the members were very excited and felt like they were in touch with nature. Zhang Wenchong, the leader of the Storm Band, said that the beautiful scene of cherry blossoms and the passionate collision of music brought unprecedented creative inspiration and performance experience to the band.
"It's amazing that the pink and white cherry blossoms and the good music make the whole cherry blossom garden feel romantic and beautiful. Zhang Tianli, a tourist who came from Chengdu to enjoy the cherry blossoms, said that he had heard that the roadside concerts in Guiyang were very popular, but he didn't expect to hear such a high-quality concert when he came to enjoy the cherry blossoms, and the experience was great.
New business format: "flower appreciation economy" is heating up and upgrading
This year, Gui'an Cherry Garden continues to focus on the development of tourism industrialization, enriches the flower-viewing format, and meets the needs of tourists in all aspects of "eating, living, traveling, traveling, shopping, entertaining, and appreciating", and the level of "flower-viewing economy" has been further expanded and its vitality has been further enhanced.
On March 15th, the activity of "Flowers Full of Cloud Valley, Only 'Sakura' with You" was officially opened in the FUN World of Gui'an Yungu Complex. This "Cherry Blossom +" event with the theme of cherry blossoms, integrating culture, food and entertainment, has attracted many tourists. During the event, the Yungu characteristic block was eye-catching, dotted with cherry blossom elements, full of spring atmosphere, exquisite handmade DIY experience area, national style wine experience area, cherry blossom-themed Internet celebrity scene and other check-in points attracted people's attention, and the fireworks market and trunk food also continued to "score" for the event.
According to reports, since the opening of the series of activities of "Flowers Full of Cloud Valley, Only 'Cherry' Has You", the characteristic blocks of Yungu have been bustling and crowded every weekend. As of March 31, the event has attracted nearly 60,000 citizens and tourists to participate, driving the output value of Yungu merchants to nearly 6 million yuan and radiating the surrounding economic consumption of about 9 million yuan.
Use flowers as a medium to prosper all industries. On March 15th, in the Sakura Garden Hotel located in Gui'an Sakura Garden, a carnival with cherry blossoms as the medium and culture as the bridge was wonderfully opened, and a variety of cherry blossom limited activities such as atmosphere check-in, hand-made experience, dress-up travel photography, and live broadcast were also designed.
"This year, we have specially planned the Sakura Carnival to bring a different experience to everyone. He Xin, general manager of Sakura Garden Hotel, introduced that the Sakura Carnival will integrate the natural beauty and ethnic customs of Guizhou, allowing tourists to swim in the beauty of cherry blossoms and the warmth of spring, so that more people can understand this charming land.
During this year's cherry blossom season, the Yunman Lake Ecological Resort Park in Gui'an New Area also launched the Fantasy Windmill Art Festival.
Various towns and villages in Gui'an New Area have also actively taken the express train of "flower appreciation economy", launched a variety of activities, explored the integration of agriculture, culture and tourism, and solidly promoted rural revitalization. "Recently, every weekend, the farmhouses in the village are full of customers, and there are countless tourists who come to the village to camp and pick melons and fruits. Zhang Zhongping, secretary of the party branch of Chetian Village, Huchao Township, said.
Source: Guiyang Net