The software-defined platform helps developers in broadcast and streaming around the world realize AI-powered media solutions.
Whether it's delivering live sports, streaming services, webcasts, or social content, media companies face a challenging landscape.
Increasingly, audiences are gravitating towards interactive and personalized content, virtual reality (VR) and augmented reality (AR) technologies are becoming more mainstream, new video compression standards are challenging traditional computing infrastructures, and AI is having an impact on all fronts.
In a volatile environment, media companies can benefit from AI-enabled media solutions that have the flexibility to meet their evolving development and delivery needs.
NVIDIA Holoscan for Media, a software-defined platform that makes it easy for developers to build live media applications, power them with AI, and deploy them across media platforms.
A new approach to media app development
Holoscan for Media offers a new approach to live media development. It simplifies the application development process by providing a cloud-native architecture based on Internet Protocol (IP) that is not tied to dedicated hardware, environment, or location. The platform also integrates open source and other widely used technologies to simplify the process of delivering applications to customers while optimizing costs.
Traditional application development in the live media market relies on dedicated hardware. Due to the binding of software to hardware, developers are limited when it comes to innovating or upgrading their applications.
Whether on-premise or in the cloud, each deployment has its own construct, which makes development costly and inefficient. In addition to designing the app's user interface and core functionality, developers must also build additional infrastructure services, which further consumes R&D budgets.
Due to the complexity of building an AI software stack, AI integration has become the most significant challenge, preventing many pilot projects from bringing applications to market.
Holoscan for Media's underlying architecture deploys software-defined video on the same software stack as AI applications, including generative AI tools, making it easier to integrate AI into application development for the benefit of vendors and R&D departments who want to integrate AI applications into live video.
Because Holoscan for Media is a cloud-native platform, the architecture operates regardless of location, whether in the cloud, on-premises, or at the edge. Other than that, it is not dependent on any specific device, field-programmable gate array (FPGA), or device.
The Holoscan for Media architecture includes services such as authentication, logging, and security, as well as features to help broadcasters migrate to IP-based technologies, such as the SMPTE ST 2110 transport protocol, the precision time protocol for timing and synchronization, and the NMOS controller and registry for dynamic device management.
A growing ecosystem of partners
Beamr、Complimato、Lawo、Media.Monks、Pebble、RED Digital Cinema、索尼和 Telestream 等早期采用者正在使用 Holoscan for Media 深入改变直播媒体行业。
"We have Holoscan for Media as the core infrastructure of our broadcast and media workflows, and it gives us the scale to deliver content based on audience interests across a variety of channels and platforms," said Lewis Smithingham, senior vice president of innovation and creative solutions at Media.Monks, a provider of software-defined production workflows. ”
"Holoscan for Media categorizes and interoperable, making it easy to adopt the latest innovations from multiple companies on a single platform," said Jeff Goodman, vice president of product management at RED Digital Cinema, a manufacturer of professional digital cinema cameras. It dramatically reduces the complexity of integration and will significantly accelerate the pace of innovation. We are very pleased to be a part of this. ”
"We believe NVIDIA Holoscan for Media is one of the ways to advance the industry's next-generation products and services, allowing us to scale GPU capabilities on demand," said Masakazu Murata, senior general manager of Sony's Media Solutions business. Our prototype of the M2L-X software switcher running on Holoscan for Media shows how a customer can run Sony's solution on a GPU cluster. ”
Charlie Dunn, Senior Vice President and General Manager, Telestream, a provider of digital media software and solutions, said, "Telestream is committed to changing the media landscape in pursuit of improving efficiency and content experiences without sacrificing quality and user-friendliness. We have seamlessly integrated the Holoscan for Media platform into our INSPECT IP video surveillance solution, opening up a clear and efficient path to ST 2110 compliance. ”
在 NAB Show 上体验 Holoscan for Media
These partners will showcase how they are using NVIDIA Holoscan for Media at the NAB Show, the premier event for the broadcast, media, and entertainment industry, April 13-17 in Las Vegas.
Learn about the development process for Holoscan for Media at the Dell Technologies booth and explore the applications running on the platform. Learn more about NVIDIA's participation in the NAB Show, including details on generative AI, software-defined broadcast, and immersive graphics sessions and presentations.
点击Holoscan for Media | NVIDIA Developer | NVIDIA Developer，申请使用 NVIDIA Holoscan for Media。