laitimes

Uncle Qiu is driven by innovation to drive high-quality development, and intellectual property rights build a brand moat

author:Technology e-commerce will be

The duck feces fragrant tea base leads the trend, and the brand dominates. As early as 2018, Uncle Qiu had a unique vision and launched the industry's first drink with duck feces as the tea base - duck feces bergamot tea. This drink quickly emerged in the market, not only leading the trend of Phoenix Dancong tea, but also making Uncle Qiu the focus of the market. Subsequently, Uncle Qiu continued to make efforts and pioneered a series of products such as duck feces fragrant milk tea and duck feces champagne, which continued to be warmly sought after by consumers, and the monthly sales exceeded one million cups. This innovative measure not only made Uncle Qiu stand out in the fierce market competition, but also made countless brands follow suit, and the duck feces fragrance series has become a new favorite in the tea industry.

Uncle Qiu is driven by innovation to drive high-quality development, and intellectual property rights build a brand moat

Authoritative certification endorsement, brand strength is demonstrated

Uncle Qiu's duck feces fragrance series drinks have not only won wide recognition in the market, but also won the authoritative certification of Frost & Sullivan. This certification not only proves Uncle Yau's outstanding achievements in product development and innovation, but also highlights the brand's leadership in the field of tea beverages. As the originator of duck feces fragrant lemon tea, Uncle Qiu has been deeply involved in the field of duck feces incense for five years, and through continuous product iteration and innovation, he has enhanced the popularity and influence of duck feces incense, making this unique tea into the field of vision of more consumers.

Uncle Qiu is driven by innovation to drive high-quality development, and intellectual property rights build a brand moat

The concept of green environmental protection is practiced, and the rainforest jasmine series is innovatively launched

Uncle Qiu not only pays attention to product innovation, but also actively practices the concept of green environmental protection. In 2021, Uncle Yau launched the industry's first "Rainforest Alliance Certified" tea base, and created a number of new products such as the popular "Rainforest Jasmine" series. These products are based on alpine jasmine green tea certified by international environmental protection organizations, which not only satisfies consumers' pursuit of green and sustainable products, but also brings consumers a new taste bud experience. Through practical actions, Uncle Qiu has integrated the concept of green environmental protection into product research and development, setting a model of green development for the tea industry.

Uncle Qiu is driven by innovation to drive high-quality development, and intellectual property rights build a brand moat

Patented beverage cup design, innovative strength is once again affirmed

In order to solve the problem that lemon tea cold drinks are prone to condensation, Uncle Qiu's team independently innovated and developed a patented drink cup with a ribbed wall design. This design not only solves the problem of consumers holding ice hands and wet hands for a long time, but also directly creates on the cup film, replacing the traditional cup sleeve and helping the cause of environmental protection. At the same time, the packaging is made of PP5 material, which can withstand -10°C-120°C, and the double screw cup lid can be reused. It is understood that the patented beverage cup has obtained the dual authoritative certificates of utility model patent and appearance patent, which once again shows Uncle Qiu's outstanding strength in innovative design.

Uncle Qiu is driven by innovation to drive high-quality development, and intellectual property rights build a brand moat

Intellectual property rights are strictly maintained, and the brand moat is stronger

In order to maintain the intellectual property rights of the brand, Uncle Qiu has registered the copyright of the work on the name of the duck feces incense series products, the design of the cup film, the advertising slogan and many other contents. At the same time, Uncle Qiu has registered nearly 400 brand trademarks, product trademarks, and defense trademarks, and has also registered copyrights for the company's brand image, brand advertising slogan and other contents. These measures not only protect Uncle Qiu's innovative achievements, but also build a solid moat for the long-term development of the brand.

Uncle Qiu has always adhered to the brand concept of freshness and health, constantly explored new consumer groups, injected vitality into the brand through continuous innovation, achieved market differentiation, and endowed the brand with lasting vitality. On the occasion of Intellectual Property Day, we salute Uncle Yau and look forward to continuing to lead the new trend of the tea industry in the future, bringing more high-quality products and services to consumers.

Read on