Every spring, 270,000 acres of pear blossoms bloom, Pucheng, Shaanxi ushered in the "top moment", Pucheng pear blossom cultural tourism festival has been successfully held for seven sessions, is the county party committee and county government to create a brand activity, "spring breeze to pear blossoms" "Pucheng near Xi'an" has become the highlight of Shaanxi spring tourism IP.
In 2024, the 7th Pear Blossom Cultural Tourism Festival will use flowers as a medium to carry out a series of activities of Pear Blossom Fairy, including Pear Blossom Fairy Training Camp, "Pear Blossom Fairy" - City Walk Roaming Pucheng Live Show, Pear Blossom Fairy Online Voting and other activities.
The commentators from the front line and the amateurs selected by the network formed the "Pear Blossom Fairy" team, and after closed system learning + practical training, they quickly grew into online anchors who can promote Pucheng and take charge of themselves.
During this year's Pear Blossom Festival, the "Pear Blossom Seven Fairies" carried out five 5G live broadcasts in the form of city walk roaming, with a total of 25 hours of live broadcast time.
The "Pear Blossom Fairies" have immersed themselves in the "Ganbei Drama Week" from the first perspective, visited the former residence of Yang Hucheng, the historical and cultural district of Huaiyuanli, the Pucheng Confucian Temple, the Old Cinema Museum, the Time Museum, the Bridge Tomb, the Huiling Tomb, etc. In order to deeply restore the tourism scene, the "Pear Blossom Fairy" has also transformed into a tourist from other places, and opened two special tourism routes, one starting from Xi'an, a world-class tourist destination, and the other starting from the foot of Huashan, a tourist destination of Dahua Mountain, to start a journey to enjoy pear blossoms in Pucheng, taste food, visit the ancient city, enjoy pear blossoms, and see spring. During the live broadcast, netizens interacted with the fairy anchor in real time, and "immersively" experienced the cultural history, folk food, and beautiful scenery of the pear orchard in Pucheng.
"Pear Blossom Fairy Roaming Pucheng Live Show" is not only a visual feast, but also an in-depth application of Pucheng Cultural Tourism to the new form of publicity of "Cultural Tourism + Live Broadcast", showing the new IP of Pucheng Cultural Tourism Development in the way of "thousands of screens and thousands of faces", so that the flower-viewing economy can be fully utilized, and Pucheng culture can be more widely disseminated.
Pear Blossom Fairy roaming Pucheng live show promotion video
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