As we all know, the current price trend of the domestic new energy vehicle market is basically downward as a whole, and the focus of many car manufacturers has become who has a lower price and higher configuration, and the cost performance has become a new trend. However, under such a general trend, Tesla's "rhythm" has not changed much, and the price of products is still rising and falling for a while, and the sales performance is still very good in the field of pure electric vehicles.
A few days ago, Tesla North America announced that it is cutting prices of Tesla models in the U.S. market in order to clear its largest inventory ever, and the main inventory clearance object is Tesla Model Y. Among them, the price reduction of the rear-wheel drive version of the model is 4,600 US dollars, and the price after the price reduction is 41,390 US dollars, which is equivalent to 299,400 yuan (today's exchange rate), and the price after adding the local electric vehicle tax credit is 33,890 US dollars, which is equivalent to 245,200 yuan, which is already lower than the domestic selling price.
The long-range models and high-performance models have at least $5,000 price reductions, the price after the price reduction is $37,490, equivalent to RMB 271,200, and the price of high-performance models after the price reduction is $40,690, equivalent to RMB 294,400, which is lower than the domestic price as a whole.
In fact, as we said at the beginning, in the context of the continuous decline in the price of new energy vehicles in China, the price of Tesla models has risen and fallen for a while. Starting from April 1, the price of Tesla's Model Y series will all increase by 5,000 yuan, and after the price increase, the price of the Model Y rear-wheel drive version will be 263,900 yuan, the price of the long-range model will be 304,900 yuan, and the price of the Model Y high-performance model will be 368,900 yuan. Of course, while Tesla has increased the price of its products, it has also launched a preferential strategy of "zero interest" to buy a car to increase consumers' enthusiasm for purchasing.
Judging from the past period of time, especially the situation of the domestic pure electric vehicle market, although there are many pure electric vehicle models on the market that claim to be able to crush Tesla Model 3 and Model Y, these two models are still very good at the same price and level. In particular, the Model Y has long occupied the top two positions in the domestic SUV sales list, and many consumers value Tesla's excellent reputation and product reliability accumulated over the years, accept the problem that Tesla's model hardware is relatively not advanced enough, and make more stable choices.
Some friends said that Tesla's Model Y price reduction promotion in the North American market does not mean that in the domestic market, Model Y is about to usher in a price reduction, which is really hard to say, because Tesla's price reduction for Model Y in North America is mainly to clear inventory, and in China, the current problem of excessive inventory does not seem to exist. Of course, according to Tesla's tonality, it is not impossible to suddenly reduce the price after a while.