In order to fully display the unique cultural and tourism resources of our county, do a good job in the articles of "cultural tourism +" and "+ cultural tourism", and accelerate the high-quality development of the county's economy, on the evening of April 10, sponsored by the Lanzhou Municipal Bureau of Culture and Tourism, the Gaolan County Party Committee of the Communist Party of China, and the People's Government of Gaolan County, the Propaganda Department of the Gaolan County Party Committee of the Communist Party of China, the United Front Work Department of the Gaolan County Party Committee of the Communist Party of China, the Gaolan County Culture, Sports, Radio, Television and Tourism Bureau, the Gaolan County Bureau of Commerce, and the People's Government of Shichuan Town, and co-organized by many well-known enterprises in Gaolan County 2024" Pear rhyme Shichuan, charming Gaolan" pear blossom meeting and key project promotion meeting was grandly opened in Shichuan Town Wonder Garden.
With the theme of "Pear Rhyme Shichuan Charm Gaolan", the Pear Blossom Fair focuses on the characteristic advantages of "the world's first ancient pear orchard", and focuses on promoting 8 investment projects such as the Yellow River Qixia, Jinzhou Summer Palace, and "Pear Yun Water Town" in Shichuan Town, Gaolan County, through strengthening the industry, revitalizing culture, and creating a brand, and launches 3 high-quality tourism routes, including humanistic and ecological tourism routes, natural ecological tourism routes, and original ecological Yellow River cultural tourism routes, and continues to excavate the unique ecological, folk and cultural tourism resources of Shichuan Ancient Pear Garden, and enrich the tourism industry. Activate the tourism market and achieve the purpose of promoting tourism with festivals and festivals.
The opening ceremony kicked off with the majestic sound of Taiping drums. Performers from Lanzhou Song and Dance Theater, Lanzhou College of Arts and Sciences, Lanzhou Vocational and Technical University of Resources and Environment, and Gaolan County Cultural Center also brought wonderful Taiping Encouragement, Gaolan opera, song and dance, cross talk and other performances to the guests.
On the day of the festival, the "IP" image of Gaolan Cultural Tourism "Pear Blossom Fairy" was also released. Dressed in a traditional Chinese costume printed with pear blossoms, the "Pear Blossom Fairy" wears a white pear blossom and red headdress, and a pear blossom-shaped sachet embroidered with the word "Gao" tied around her waist, using green and pink as the main colors. The 8 "Flower Fairy" WeChat emoji packs have been launched simultaneously on the WeChat emoji store.
"Shichuan is a heaven-sent treasure land, like the heart of heaven and earth, hanging on the bank of the Yellow River; Kang Shi, secretary of the county party committee, introduced in his speech that in recent years, Gaolan County has made every effort to build two rural revitalization demonstration belts of "Pastoral Pastoral" and "Liyun Water Township", focusing on promoting the integration of agriculture, culture and tourism, and achieving obvious ecological, economic and social benefits. Although the pear blossom style is natural, Jiaoyan needs the east wind to pass it on. On the occasion of the opening of the Pear Blossom Meeting, we sincerely invite friends from all over the world to Gaolan for a romantic appointment full of flowers - to enjoy the ancient pear blossoms, to see the history and humanities, to visit the Yellow River Gorge, to listen to the new sound of drum rhyme, and to taste the taste of Gaolan.
It is understood that this year's Pear Blossom Festival will last until May, and more than 40 activities will be launched with 7 major themes, covering theatrical performances, live broadcast promotion, intangible cultural heritage folk customs, national style experience, and agricultural products exhibition. During the event, representatives of Lanzhou Investment Promotion Center, chambers of commerce inside and outside the province, entrepreneurs and celebrities from Gaolan will be invited to visit Gaolan, feel the changes in Gaolan, talk about the friendship of Gaolan, and talk about the development of the county; Shichuan lights and other intangible cultural heritage culture are displayed in the scenic spot, "cultural tourism +" articles are written, and calligraphy, painting, photography exchanges, food markets and other activities are held in Liyuan.
In the next step, Gaolan County will give full play to its unique ecological, folk and cultural tourism resources, adhere to the flower as the medium, pear blossom affection, attract visitors from all over the world, polish the cultural tourism brand of "Pear Yun Shichuan, Charming Gaolan", create a habitat, check-in place and destination for cultural tourism, accelerate the promotion of all-for-one tourism, strongly promote investment promotion, and help the county's high-quality economic and social development.
Editor丨Li Jinfeng
Retrial丨Chen Liwen
Audit丨Zhang Farun