According to the latest sales data, BYD passenger car sales in March exceeded 300,000 units, an increase of 147.8% month-on-month, and the overall sales increase is inseparable from the strong attack of the Glory Edition of the main models. Among them, the contribution of BYD Yuan PLUS Glory Edition is particularly significant: 20,895 units were sold in the first month of listing, allowing Yuan PLUS to achieve a month-on-month growth of 158.5%, with cumulative sales exceeding 660,000 mark, and sales in the first quarter exceeded 40,000 units, ranking first in A-class pure electric SUV sales, becoming a well-deserved "top stream" in the market segment.
Leading technology makes the driving experience better
As of February this year, A-class SUV is the largest market segment in domestic sales, with a large number of popular models, and under the sub-category of A-class pure electric SUV, Yuan PLUS's "monthly sales of more than 20,000" is not easy.
First of all, the data of the passenger association show that in the new energy market in February, the share of A-class pure electric SUV accounted for 5.9% of the new energy market, and there is still a lot of room for improvement; secondly, most of the hot-selling pure electric SUV models are distributed in the two extremes of low price and high price, but in the main sales price range of 11-140,000 yuan where the yuan PLUS is located, and the sales volume can exceed 20,000, the yuan PLUS is not only the "first" but also the "only", and it is another milestone for China's new energy vehicles to break the situation. The reason for the unusually strong growth of Yuan PLUS is nothing more than to meet consumers' needs for a balanced product without shortcomings, all-round and no anxiety.
From a technical point of view, despite the endless emergence of pure electric technology on the market, the e-platform 3.0 equipped with Yuan PLUS can still firmly occupy the C position, which is not only the first-mover advantage, but also the result of BYD's deep cultivation in the field of new energy for many years. ePlatform 3.0 accurately solves the pain points of new energy users from the technical level, and endows Yuan PLUS with a full-dimensional leading edge of aesthetics, safety, efficiency and intelligence, and endows Yuan PLUS with "core competitiveness":
Yuan PLUS wheelbase of 2720mm, space performance leads the A-class pure electric market, the world's first eight-in-one electric powertrain, high integration, high power density, high operating efficiency, the vehicle 000 acceleration in only 7.3 seconds, the whole system is equipped with a wide temperature range high-efficiency heat pump system as standard, the industry's first battery pack refrigerant direct cooling and direct heating technology, so that the winter battery life is more guaranteed; the blade battery is not only an energy body but also a structure, giving abundant power at the same time, but also becoming a part of the steel and iron bones, from the source to solve the user's worries.
Previously, the black version of Yuan PLUS (known as BYD ATTO 3 in the overseas version) sold well overseas and was well received by people; now, the Yuan PLUS Glory Edition officially added the black exterior and interior, making its world premiere in the name of the black knight, catering to the aesthetic needs of young users who want to be cool and handsome; The addition of VTOL mobile power stations will refresh people's perception of the intelligence of A-class pure electric SUVs with a subversive experience, so that consumers can enjoy higher-value pure electric products at a reasonable cost.
The word-of-mouth effect continues to ferment, and global cars are selling well all over the world
There are many famous cars in the market, but they often drive high and go low, and they can only end up hastily. As an A-class pure electric SUV, Yuan PLUS has experienced a wait-and-see period and inspection period for consumers in a short period of time, and has achieved double endorsement in sales and word of mouth, and then rose rapidly and became popular all over the world.
As BYD's main team member to explore overseas markets, Yuan PLUS (known as BYD ATTO 3 in the overseas version) has expanded its hot sales footprint to more than 70 countries and regions around the world, won the pure electric vehicle sales championship in Sweden, Singapore, New Zealand, Thailand and other countries, won the 2023 Japan EV Annual Award, and won the highest certification in the Irish automotive industry - the best small/compact SUV in 2024, fully verifying that Yuan PLUS not only has the strength of a champion car, but also has the confidence of a global car.
It is also the good reputation of hundreds of thousands of users around the world for the product and the secondary dissemination of the product, so that Yuan PLUS continues to break through sales and continue to accumulate popularity. In the search data of major automobile platforms, Yuan PLUS has long been on the hot list of new energy with an average daily attention of more than one million, and "full of power", "excellent space" and "rich configuration" have become high-frequency comments, and behind the continuous fermentation of word-of-mouth and the rise in ownership, it is also a recognition of consumers' high reliability of Yuan PLUS.
Today, the hot sales of the Yuan PLUS not only meet the expectations of users for the A-class SUV, but also go global, representing the Chinese brand on five continents to achieve a milestone victory, the Yuan PLUS "global car" is worthy of the name. It is believed that with the continuous improvement of the penetration rate of new energy, Yuan PLUS will continue to lead the A-class pure electric SUV market to move forward, bring users a more excellent driving experience, and is also expected to continue to refresh higher sales records!