On April 11, Chongqing held the "Opportunity Chongqing" series of theme conferences (the fourth) - Wuxi Eagle Tea Industry Development Press Conference. By 2030, Wuxi strives to create a tea industry brand with Chongqing's recognition and international influence, and form a large health industry cluster with Eagle Tea as the core.
By 2030, the annual comprehensive output value will be more than 5 billion yuan
Wuxi is the birthplace of Wu culture, giving birth to the ancient and brilliant Wu culture, salt culture and medicine culture, and was known as "Wu Xian Ancient Country, Ancient Salt Capital" in ancient times. Wuxi Eagle Tea and Wuxi traditional culture complement each other, according to legend, the injured eagle pecks the leaves and heals, Shennong's taste herbivore leaves to detoxify, it is named "Eagle Tree", the people often pick leaves and boil and drink for medicine, and finally become a household name, the "Eagle Tea" that has been passed down to this day, so some people call Eagle Tea "Medicine King Tea".
Wang Zhong, deputy secretary of the Wuxi County Party Committee of the Communist Party of China and county magistrate of Wuxi County People's Government, introduced that in recent years, Wuxi has adhered to the principle of "promoting revitalization with tea, protecting the ecology with tea, and increasing income with tea", creating "one county, one product" Chongqing explosive products, focusing on building the whole industry chain of Eagle Tea, promoting the integrated development of primary, secondary and tertiary industries, and polishing the gold-lettered signboard of "the hometown of Chinese Eagle Tea".
In order to promote the high-quality development of the Eagle Tea Industry, Wuxi has established an industrial development leading group, established the Eagle Tea and Tea Industry Development Headquarters, and regarded the snack food based on Eagle Tea as the key development of the leading industry of "one main and two auxiliary", and formulated and issued the "Implementation Opinions on Accelerating the High-quality Development of the Eagle Tea Industry", focusing on the construction of six major systems of "ancient tree resource protection, good seed and seedling breeding, tea garden base construction, production process upgrading, derivative product research and development, and brand promotion and marketing", and accelerate the construction of production, processing, experience, The training base and product trading center strive to achieve a planting scale of 200,000 mu, an annual output of 10,000 tons, and an annual comprehensive output value of more than 5 billion yuan by 2030, so as to create a tea industry brand with Chongqing recognition and international influence, and form a large health industry cluster with Eagle Tea as the core.
Wang Zhong said that on the basis of making excellent tea, Wuxi vigorously develops derivative products around big health and big food, and promotes the organic, standardized, branded and integrated development of Wuxi Eagle Tea. In terms of germplasm provenance protection, we have vigorously carried out resource evaluation, strengthened the protection of ancient trees, introduced the management measures for ancient trees of Eagle Tea, and the ancient tree group of Wuxi Eagle Tea was selected as "the most beautiful ancient tree group in China". At the same time, vigorously carry out the cultivation of improved varieties, Wuxi woolly leopard skin camphor provenance has been approved as a forest tree quality certificate, a new development demonstration base of 10,000 acres, more than 520,000 tea seedlings are planted, and it is expected that more than 4.5 million seedlings will be bred by 2025. In addition, in terms of the construction of the standard system, Wuxi will work with the Hangzhou Branch of the Tea Research Institute of China Supply and Marketing Cooperatives and the Municipal Academy of Forestry to study and formulate standards for seedling, processing and groups, build a standard system for the whole tea industry chain with products as the main line and full quality control as the core, and make every effort to improve the standardization level of the tea industry. At present, it has obtained organic certification from China and the European Union, and the local food safety standards have entered the public link. In terms of product research and development, it actively cooperates with the Food College of Jiangnan University, Chongqing Pharmaceutical Group, Municipal Academy of Forestry, Municipal Forestry Investment Company, etc., and vigorously develops the development of health-care, functional and medicinal products of Eagle Tea. In terms of marketing, we have vigorously carried out supply chain integration, opened physical stores in Shangqing Temple, Fengjie High-speed Railway Station, Jiangbei Airport, etc., and products such as "Eagle Cold Brew Tea" are favored by consumers, and market products are in short supply.
Eagle Tea Popsicle, Eagle Tea Coffee...... Loved by young people
Eagle Tea is a good product to cool off the heat in the southwest region, and Wuxi Eagle Tea has developed a series of creative products around tea, which are deeply loved by young people.
It is reported that Wuxi Eagle Tea has developed big tree tea, ancient tree tea, old stem tea, vintage tea, old leaf tea, etc., in addition to Eagle Insect Tea, which is similar to "cat poop coffee", which is the top product in Eagle Tea. At present, nearly 40 kinds of tea products have been developed.
Shen Shen, deputy director of the Standing Committee of the Wuxi County People's Congress and commander of the county eagle tea and tea industry headquarters, introduced that around the two directions of big health and big food, Wuxi Eagle Tea has developed eagle tea coffee and eagle tea bean paste in FMCG, and bean paste has begun mass production. In addition, there are also a series of products such as Eagle Tea Popsicles, Eagle Tea Pastries, Eagle Tea Noodles, Eagle Tea Lozenges, and Eagle Tea Dishes.
Shen Shen introduced that the next step is to focus on the drink of Eagle Tea, and we must increase our efforts to make 'eating Chongqing old hot pot and drinking Wuxi Eagle Tea' truly become a fashion.
Wuxi Eagle Tea entered the Greater Bay Area to further increase its market share
With the development of Wuxi Eagle Tea industry, the Guangdong Office of Chongqing Municipal People's Government and Wuxi County Government have reached a strategic cooperation to build Wuxi Eagle Tea into a "Chongqing Explosive Product" through co-organization of activities, resource sharing, market co-development and industrial co-construction. Up to now, Wuxi Eagle Tea has been put on the shelves of the "Chongqing-Guangdong Meeting Room", and has jointly held special promotion meetings and production and marketing docking activities in the Guangdong-Hong Kong-Macao Greater Bay Area for 4 times, introducing 11 leading enterprises in the industry, 2 have landed, and 2 are in in-depth negotiations.
"This year, we will strive to hold one event in each province and region in South China by jointly holding promotion meetings, participating in food fairs, tea fairs, Xiamen fairs, etc., to further expand the influence, popularity and reputation of Wuxi Eagle Tea. Xie Xiaogang, director of the Guangdong Office of the Chongqing Municipal People's Government, said that from the early stage of the activities, more than 50 tea enterprises and more than 1,200 exhibitors in the Greater Bay Area reported that Eagle Tea has a unique taste and remarkable efficacy, and has strong market potential and a broad market base. South China has a broad foundation for industrial cooperation, and the Municipal Government Office in Guangzhou and the Wuxi County Government will accelerate the exploration of the development path of "attraction + cultivation", strengthen cooperation with 50 leading enterprises in South China, increase the attraction of 50 chain master enterprises, promote the coordinated development of upstream and downstream, enhance internal development momentum, and create an industrial ecology.
It is worth mentioning that at present, the French (Beijing) Accord certification company has completed the international organic product certification of Wuxi Eagle Tea, which will help to directly enter the Japanese, American and European markets.
The 2024 Wuxi Eagle Tea Cultural Tourism Consumption Festival will be held
In order to further enhance the popularity and reputation of Wuxi Eagle Tea, Wuxi will hold the Heaven and Earth Spiritual Qi Wuxian Ancient Tea - the hometown of China's Eagle Tea, the 2024 Wuxi Eagle Tea Cultural Tourism Consumption Festival, from April 23rd to 24th.
In the early stage of the activity, Wuxi will organize experts to conduct in-depth research on the historical origin, unique efficacy, production process, brewing skills, cultural value and other five aspects of Wuxi Eagle Tea, and carry out the popular science activity of "Tea Doctor Says Eagle Tea", which will be launched soon; in order to promote the standardized development of the Eagle Tea industry, a series of "Wuxi Eagle Tea Related Industry Standards" such as seedlings, product processing and products have been formulated; Heaven and Earth Aura Wuxian Ancient Tea" brand, held the "Chongqing You Drink Together" Wuxi Eagle Tea Mountain City flash mob activity, developed "Wuxi Eagle Tea Old Popsicle" and other series of products, and displayed the development achievements of Wuxi Eagle Tea industry in an all-round way.
On April 23rd, Wuxi will hold the launching ceremony of the Cultural Tourism Consumption Festival, which will be broadcast live on the whole network to display the city-level intangible cultural heritage skills - Wuxi Eagle Tea production process, launch the Eagle Tea Long Table Banquet, and hold Wuxi Eagle Tea Production and Marketing Matchmaking Meeting, Theme Research and Salt Tea Ancient Road Hiking and other activities.
Ma Binghe, member of the Standing Committee of the Wuxi County Party Committee, Minister of the Propaganda Department and spokesman of the Wuxi County Committee of the Communist Party of China, said that next, Wuxi will do a good job in sorting out the context of Eagle Tea, and take this event as an opportunity to organize cultural scholars inside and outside the county to deeply excavate the history and culture of Wuxi Eagle Tea, sort out the legends and folk tales about Eagle Tea, and compile the "Wuxi Eagle Tea Chronicle". At the same time, Wuxi will continue to promote the iterative upgrading of Wuxi Eagle Tea production skills according to the product characteristics of Eagle Tea, accelerate the declaration of national intangible cultural heritage projects, and strive to build Wuxi Eagle Tea into a "Chinese Famous Tea". In addition, Wuxi takes Eagle Tea as the feature to enhance the cultural tourism experience, vigorously develops Wuxi Eagle Tea tea sets, theme catering, cultural and creative products and tourism routes, from eating "Eagle Tea Long Table Banquet", living in "Tea Courtyard", walking "Tea Mountain Trail", visiting "Millennium Ancient Tree Tea Forest", buying "Eagle Tea Series Products", and watching "Eagle Tea Theme Programs" to enrich Wuxi's tourism experience.
Upstream news reporter Qian Ye