Lead
| I haven't gotten in the car yet |
Yesterday, the news of Blizzard's return to China spread wildly, and some media even said that NetEase had responded in person, and it was almost a kick in the door. I thought that after today's official announcement, the teahouse would be able to "compete on the same stage" with various friend media. Who knew that when I woke up in the morning, Blizzard issued an announcement at 9 o'clock, and at 9:01 I saw an overwhelming number of articles and reports, so dedicated to the teahouse that made itself ashamed, and silently gave a thumbs up to the front-line colleagues who stayed up late last night and worked overtime all night to catch up with the manuscript, only the injured world of the teahouse has been achieved, and I haven't gotten in the car yet.
Now that the reunion has been officially announced, the teahouse, as a professional game media, must still report (ying) Dao (ceng), especially since the leader above has given a clear instruction: "You, go and kill them all." ”
As the saying goes, "disaster does not go alone", such a difficult task reminded the teahouse of another sad thing. Just last year, the teahouse and other friendly media participated in an offline event, and a colleague of the friendly media swore that "I already know who Blizzard's new agent in China is, but I can't say." ”
Those who had good deeds immediately coaxed: "Isn't it NetEase?"
The old brother smiled contemptuously when he heard this, and said, "NetEase? Blizzard and NetEase are enemies of the same world, and that is absolutely impossible. ”
Considering the media signboard behind the whistleblower and the conclusive look at the time, it was almost time to gamble on something, and the innocent and simple teahouse actually believed it, missed today's traffic highland, and contributed a year of laughter to other colleagues.
Okay, with all that sad stuff out of the way, let's take a look at what happened today.
Blizzard and NetEase officially announced the return of the national server today, and after more than a year of rumors, the cycle of rumors has finally been broken, and we are finally standing at a new starting point, which is gratifying.
Well, congratulations on going back to 2005, the time machine was finally developed.
Of course, it is not necessarily the news media that reminds you of the return of the national uniform, but also an "old friend" who has hidden his merits and fame.
Said friend, the teahouse suddenly remembered an old brother in the group, every time Blizzard returns, there will be a "sad person", and it is recommended to return less in the future.
However, for some groups, returning can also be a good thing in disguise, and it can only be said that there are still many kind-hearted people in the world, such as this group leader, who envies his group friends every day.
The return of the national costume was originally a celebration of the whole world, but at the official event, many players saw an uninvited guest, and the teahouse pinched his fingers, and the national costume may be "cool".
Fortunately, after many verifications in the teahouse, it was just a false alarm, and I didn't know that I thought it was sent by the enemy to smash the field.
In addition to Huang Laoxian, there was another heavyweight player at the scene, and the teahouse wanted to ask, are you panicking now when you see the "filial son" Blizzard, wait, whose filial son is this?
It is worth mentioning that in the official announcement, it was specifically mentioned that there would be a certain amount of compensation, and I don't know which big brother was casually in the group, and the teahouse thought that the official conscience had found out.
After the result was opened, Fang knew that people's hearts were sinister. (The teahouse has already mentioned that you have tried it, no thanks)
In terms of compensation, the group members are much more honest, at least showing the greatest "sincerity".
For those who can't wait to return, there may be another challenge to face.
But fortunately, the official account repair channel has been opened, but then the teahouse found that it was not Caldecott that hindered Blizzard's return, but NetEase's verification code, which can be called hell level, is this really an internal ghost?
A few families are happy and a few are worried, the "Tares World" next door is obviously a little unsatisfactory today, and I feel sorry for Brother Tazi for a second.
In contrast, "Naraka: Infinite", which was the "culprit" of the separation at the beginning, was much calmer, wanting to rush to the front line back then, smashing blood and roaring in anger, and now contributing money and efforts. How chic it was when it was smashed at the beginning, how embarrassing it is to secretly draw the first draft design in private.
Finally, some serious thoughts
Well, after seeing so much fun, the teahouse finally sorted out the core highlights of the return of the Blizzard national service.
- The operating entities are different, the marketing is by NetEase Leihuo, Mutual Entertainment is responsible for distribution and customer service, and the cooperation is composed of Microsoft and NetEase. (Source: Zhang Dong and financial media)
- Microsoft Games and NetEase have deepened their partnership to try to bring NetEase's new games to Xbox consoles and other platforms through a strategic partnership.
- In order to accelerate the promotion of Blizzard's IP mobile games, NetEase has internally designated Hu Zhipeng, senior vice president of NetEase and head of Thunderfire Business Group, as the product leader, and Huang Zhuo, marketing director of Thunderfire Business Group, is responsible for publishing. (Source: Competition)
- Returning games include World of Warcraft, Hearthstone, and other franchises based on the respective game universes of Warcraft, Overwatch, Diablo, and StarCraft, with the first game returning to China this summer.
- NetEase will collect players' needs for the open server version of the game, and properly arrange the version strategy, and various e-sports events have also begun to prepare.
- The data is completely preserved, and NetEase has prepared a return to commemorate the benefits and operational activities. At present, the official website of Warcraft can start pre-registration, and you can rebind your Blizzard account to your phone, and the Battle.net client has not yet returned.
- The smashed Bloodcry will be reforged, and Naraka: Bladepoint is suspected of contributing money and effort, drawing the first version of the new Bloodcry design and mediating in it.
In fact, it is foreseeable that the significance of Blizzard's return to the national server for both parties is not only a few products that have been in operation for a long time, but more of a strategic layout based on IP derivation and even cooperation between NetEase and Microsoft.
On the one hand, for NetEase, IP mobile games are a good direction, compared with other manufacturers, NetEase does not have much advantage in IP reserves, and the success of "Dark: Immortal" has proven the influence and great value of its IP cooperation.
It is foreseeable that once the follow-up launches mobile games related to blockbuster IPs such as "World of Warcraft" and "Overwatch", NetEase will definitely be able to seize the initiative as soon as possible. In terms of the risk of self-developed products, IP changes can also minimize them, and the huge traffic and fan effect that comes with it can play a unique advantage in publicity.
On the other hand, it is the in-depth cooperation between NetEase and Microsoft in the future. It can be said that Blizzard's role in this is more like matchmaking. Especially in the case that Tencent has already cooperated with Microsoft in the "Age of Empires" mobile game, NetEase is very likely to achieve corner overtaking with this cooperation.
Of course, the cooperation mentioned here may not only be IP mobile games, but also terminal games and even console platforms. It has been clearly stated in the announcement that it will try to introduce NetEase's new games to Xbox consoles and other platforms through the formation of strategic partnerships, which is equivalent to opening a new distribution channel. In addition, Naraka: Bladepoint has already entered XGP, and the number of subscribers to the service reached 34 million earlier this year, and once connected, it will provide a sizable audience for NetEase's new games.
Of course, the partnership is only the first step, but it remains to be seen how forward-looking this forward-looking approach could have a huge impact over time.
Finally, the teahouse still has a heartfelt wish, happy second marriage.