On March 20, the second phase of the Bund Mansion Greentown Bund Orchid Courtyard in Huangpu District, Shanghai, was opened, with 166 units, which ushered in three times the number of customers rushing to buy, and it was sold out in half a day. After winning the lottery, a client posted on Xiaohongshu to share his experience:
You can go to Longhua Temple to ask for a bracelet.
In fact, the Shanghai market as a whole is not hot. According to the report of Ritz Bank, in the first two months of this year, only 248 luxury homes with more than 15 million new homes in Shanghai were sold, returning to the level of 2018.
In a buyer's market, customers are becoming more and more demanding about their homes. Last year, major developers were updating their product lines, even the details of the door, façade, and garage. These new products may learn from the world's best architecture, but if they want to be successful, their masterpieces will definitely be in Shanghai.
Shanghainese are the ones who know life and luxury houses the most in China. An opera actor must be vetted by the Tianjin audience before he can become a role. A luxury home must also pass the test of the Shanghai market in order to become a real luxury home:
Shanghai is the ultimate testing ground for all developers.
The industry respects Greentown, which stems from professionalism, and the choice of Greentown by green fans stems from trust.
Therefore, whether it is the Shenjiang trilogy launched by Greentown last year, or the three chapters of Fanhua that followed the market, they have become representative projects of Shanghai's contrarian hot sales.
On March 25, Greentown held the 2023 annual results conference, and its revenue and profit were rare positive growth in the industry.
A productist like Greentown is not good at expressing feelings. They just took the real picture of the Qiantan Lily Garden as their homework in the results conference, and stood on the background wall behind them for the whole time.
Greentown has also been on the road of product refinement and iteration. Now, in the west of Shanghai, Greentown has created a new model of low-density villa districts.
01 Greentown has served them
On March 27, Greentown spent 3 billion yuan to win the land king in Suzhou, and they once again became the icebreaker of the Suzhou market. The Yangtze River Delta is the place with the most fans of Greentown, and Greentown is also firmly committed to Shanghai and Suzhou, which are important cities in the Yangtze River Delta. This determination allows them to keep up with the pace of urban development, constantly identify new needs, and then design products according to new needs. It's a temperament that's hard to imitate. Half of the owners of Greentown will choose Greentown next time. The new demand of Shanghai, the financial capital, is that he also wants to become a city of science and technology. In 2018, the integrated development of the Yangtze River Delta region was elevated to a national strategy. The three urban districts where Jiangsu, Zhejiang and Shanghai intersect, Qingpu, Wujiang and Jiashan, were set up in the following year: the Yangtze River Delta Ecological Green Integrated Development Demonstration Zone. From 2019 to 2023, 31 new listed companies and nearly 2,000 national high-tech enterprises have been added to the demonstration zone. In particular, Huawei has established a base in the demonstration zone, which will drive the development of surrounding industries and the introduction of talents as a R&D base.
So the question is, what kind of living environment do these scientific and technological talents need?
Take the most representative Huawei as an example. The official positioning of Huawei's Qingpu R&D base is to combine a modern workplace with high-tech elements and a green ecology to create a global innovation highland for Huawei.
This sentence is a bit of a mouthful. In Ren Zhengfei's words, the Yangtze River Delta, centered on Shanghai, has a beautiful environment and is suitable for young talents to work and live......
A cup of coffee absorbs the energy of the universe, where the outer brain collides and hedges, and this conflict creates a blowout of innovation.
The inspiration for innovation can only burst out in the green mountains and green waters.
Greentown has begun to serve this new batch of talents again.
02 Live life into poetry
The core of the integrated demonstration area is a model room with an ecological and green concept. It is located at the origin of the entire Yangtze River Delta, planning Qingpu, Wujiang and Jiashan parts, playing the role of stitching two provinces and one city. Planning experts gave it a poetic name - the reason for the water town living room is very simple, the water town living room is still the best ecological place in the demonstration area, and the ecological value and economic value are actually here, highly unified. In the Wujiang Fenhu area, there are 143 natural lakes in the area, with a greening rate of 42%.
Yuandang Lake, the largest and most ecologically beautiful freshwater lake in the living room of the water town, covers an area of 20,000 acres, one-quarter of which originally belonged to Qingpu and three-quarters belonged to Wujiang.
Real picture of Yuandang Lake
After the planning of the demonstration area, Shanghai Qingpu and Suzhou Wujiang joined forces to remove the provincial boundary composed of bamboo and mesh. The water is clear, the shore is green, the scenery is beautiful, the two places have built a slow bridge on the lake, from Fenhu to Shanghai, it only takes about ten minutes to walk, and it is now a famous Internet celebrity check-in place.
Real picture of Yuandang Lake
On the shore of Yuandang Lake, Greentown and Bluetown are working together to build a small town in the south of the Yangtze River at the doorstep of Shanghainese people——
Spring Breeze Lakeside
From site selection to scheme design, the town was personally checked by Song Weiping. The industry says that Song Weiping is a rare entrepreneur with poetic feelings, and in the Chunfeng Lake, which is surrounded by water on three sides, the owner may really be able to live his life into a poem. Chunfeng Lakeside's newly launched lakeside stacked courtyard, open the window, you can see the vast Yuandang Lake. When you see a beautiful landscape like a watercolor painting, you really can't help but be poetic. Yuandang Lake Wetland Park, a super-large ecological park on the north side of the project, is a natural oxygen bar at the doorstep, and the negative oxygen ion content is 50 times that of downtown Shanghai.
Real picture of Yuandang Lake
Of course, in the Yangtze River Delta, for the middle and high-class classes in Shanghai, the biggest pain point in the past was the grinding traffic time. But under today's integration strategy, it only takes about 40 minutes to travel from Fenhu to Hongqiao. After the completion of the Shanghai-Suzhou-Lake high-speed railway and the Tongsu-Jiayong high-speed railway, the commute from Fenhu to Hongqiao will only take about 20 minutes. Sister Yan knew several senior management friends before, worked in some high-tech companies in Qingpu, and several people rented villas in Qingpu before, and then the lease expired, they were all obsessed with this poetic life, and happened to learn that there was a new house like Chunfeng Lakeside, and the price was so lovely, so they started with a set. Nowadays, they have begun to fantasize about the days ahead: after a busy day's work, on weekends or holidays, they can drive half an hour to come here, slow down their body and mind, and live a simple life into poetry.
Real picture of Yuandang Lake
03 A low-density residential area full of villas
With a plot ratio of only 1.07, Chunfeng Lakeside Area A is a very rare natural low-density residential area, which also makes the living comfort of the whole community very high, and you can truly enjoy the relaxation of a vacation here.
Rendering of the spring breeze lakeside overlook
As a result, about 15,000 square meters of Jiangnan water town gardens appeared. The landscaping technology of the Chinese garden penetrates into every corner, and the design team fully extracts the essence of local culture such as the ancient town of water town, the eight views of Wujiang, and poetry and songs, and the delicacy seen from every angle is different.
Real view of the Spring Breeze Lakeside
The biggest pain point in traditional low-density communities is loneliness, because there is very little public space in low-density communities, so there are few opportunities for everyone to sit down and chat. The Spring Breeze Lakeside breaks the loneliness and interweaves pavilions and pavilions in the park, which greatly releases the social vitality of the community, and when the owners and children stroll in the park, it is easier to sit down and chat with the neighbors.
Real view of the Spring Breeze Lakeside
What's more careful is that walking on the pavement of Chunfeng Lake, you can't see a single step: Greentown and Bluetown gradually digest the height difference with a more time-consuming and laborious slope. In the end, the entire streets and alleys of Chunfeng Lakeside have achieved zero obstacles, and even exposed manhole covers are not allowed to exist. An elderly person can return to the house without going through any steps.
Real view of the Spring Breeze Lakeside
In many low-density residential areas, you will find that the internal architecture and landscape have a strong sense of boundary, the building is the building, the landscape is the landscape, and the high concentration of vegetation and rocks on the shore of the Spring Breeze Lake penetrates into every place, and the final effect is to overlook from the air, and the building and landscape are integrated.
Real view of the Spring Breeze Lakeside
When you walk into the garden, you will enjoy a very rich visual feast, on the one hand, the reason is that the garden is full of scale;
Real view of the Spring Breeze Lakeside
On the other hand, it is also due to the appropriate combination of vegetation, rocks and flowing water in the Spring Breeze Lakeside Garden, forming a rich sense of layering. The project uses plants of different shapes, rules, colors and seasonal changes, and forms different vegetation groups according to different spatial needs to improve the diversity of plant landscapes. Almost every garden has a large pond full of water lilies, or turtles and fish, and tea on the observation deck, which is the top elegant life of the ancient literati.
Real view of the Spring Breeze Lakeside
This kind of garden alone can be regarded as crushing in the entire Yangtze River Delta region. But the project has done more groundbreaking moves. As we all know, under normal circumstances, the stacked villa projects are straight up and down, except for the relatively large house type, there is no public space, Chunfeng Lakeside has an iterative design for the product this time. At the beginning of the design of the project, the space on the third and fourth floors was pushed to the north as much as possible. By ensuring the width and depth of the first floor, plus the way of retreating, the space on the upper floor can be used as a terrace of dozens of square meters.
Real view of the Spring Breeze Lakeside
The project team used this terrace space to make a small garden in the sky for the owners of the middle and upper stacks, and the overlooking view is like this:
Real view of the Spring Breeze Lakeside
When you come to the terrace, you will see this picture, and you can enjoy the scenery while sipping tea.
Real view of the Spring Breeze Lakeside
The extended space alone is already very powerful, but it is not over here: the project has created a space with a height of about 5.6 meters, which is a two-storey space that can directly compete with some luxury villas in Shanghai.
Real view of the Spring Breeze Lakeside
Chunfeng Lakeside has given it a name called Dream Cube, which means that more possibilities for life can be realized here. This can be the collection room of the trendy male god's cool shoes;
Real view of the Spring Breeze Lakeside
It can also be a private room for wine lovers;
Real view of the Spring Breeze Lakeside
It can also create a space for children to play;
Real view of the Spring Breeze Lakeside
As long as the owner's imagination is unlimited, the possibilities of the space will also be infinitely expanded.
At the same time, the lower stack is also more spacious because of the width of more than 10 meters. Of course, for the sake of the spatial scale brought by this surface width, some floor area ratio will definitely be lost in the building layout. But the account behind this is not taken to heart by Blue City and Green City.
Real view of the Spring Breeze Lakeside
Shanghai's Shanghainese culture will also be reflected in the interior hardcover, including the lamps, accessories, backgrounds and even the color of the lamps, all of which have been refined and polished.
Real view of the Spring Breeze Lakeside
So, do you want to buy those traditional low-density residential areas in Shanghai, or buy the evolved low-density residential areas of Chunfeng Lakeside? If you are in a hurry to move in, you can buy the old ones, and if you want a higher quality of life and lifestyle, then of course Chunfeng Lakeside. Especially the science and technology nouveau riche and executives in Shanghai's fast-paced life, it is estimated that their hands are itching after seeing this stacked villa.
04丰盈充实的生活场景，尽情country walk
The talents who have contributed to the city of science and technology, after a day of brainstorming, can not only return to the mountains and rivers of the south of the Yangtze River as soon as possible, but also prepare about 5,600 square meters of living facilities for them with the greatest sincerity.
Rendering of the overlook of the town center
The characteristic pension system provides university services for the elderly, the childcare center solves the problem of raising young families, the health center manages the physical and mental health of all people, and the town is also scattered with commercial and catering ...... that can withstand the inspection of customers in Shanghai
The responsive service and the ecological landscape inside and outside the park allow everyone to completely relax and find energy and inspiration in the mountains and rivers. This kind of life that the magic capital can't provide has once again scratched the itch in Shanghai, and when the first phase of Chunfeng Lakeside opened, the largest number of customers came from Pudong.
Real view of the Spring Breeze Lakeside
You can unlock a lot of new ways to play here, fishing, running, camping, barbecue, kite flying, participating in passionate dragon boat races when you are excited, and watching the sunset on the shore of the lake when you are low. What is even more expected is that now Shanghai and Jiangsu will make efforts to build the Yuandang International Ecological Cultural Tourism Lake Area. The location of Chunfeng Lakeside is located at the pilot of the entire project, that is, the demonstration section. Nowadays, the Internet celebrity restaurant Yuandang Bistro and the Internet celebrity coffee Yuandang Station here have also successfully come out of the circle and become a new check-in place.
The real picture of the Yuandang Restaurant
Real picture of the Yuandang Station
Bluetown has also created a model of original ecological boutique resort in the lake area - Qushui Shanwan, which includes various functions such as accommodation, catering, leisure, health care, parent-child amusement, cultural and creative commerce. City Walk has been very popular lately, but I really want Amway to give all my friends a new way to play - come here for a country walk, every step of the way, there are surprises everywhere. The polishing of each building here is integrated with the lake and trees. For example, the dock B&B extracted the physical characteristics of the vaulted roof of the awning boat, which was translated into the vaulted roof of the building, and became a popular Internet celebrity check-in place.
Real picture of the dock B&B
You can also come to the Chunxiao Metasequoia High-end Custom Restaurant, decorated with the lake and water, taste the delicacies cooked with fresh ingredients provided by the organic farm, and take a photo with the building after the meal, which can become a blockbuster.
The real picture of Chunxiao Metasequoia Residence
Of course, there are more high-level surprise packages waiting to be unlocked in the future. In addition, there are nearly 10 historical towns around the project, and ecological parks are dotted, so every time you come here, you can customize a different private vacation route for yourself. Chunfeng Lakeside also intimately hand-drew a life map of the project, and Sister Yan also wanted to call this map a panoramic life picture of Chunfeng Lakeside, with a poetic mentality, enjoy the food, drink, clothing, housing and transportation here.
Spring breeze lakeside life map
With the gradual advancement and implementation of the panoramic life picture, this will be the most valuable ecological lake area near Shanghai in the future. On the day I went to Chunfeng Lakeside, I saw someone riding a bicycle from the other end of Shanghai to Chunfeng Lakeside.
Real view of the Spring Breeze Lakeside
In the most beautiful mountains and rivers in the south of the Yangtze River, there is the most convenient transportation, and in the most promising industrial gathering place, enjoy the most comfortable life. The integration of culture, ecology and economy has made these impossible possible. Sister Yan likes what Song Weiping said: House and life are like pearls and pearls. It is not so much that we build houses, but that we promote, lead, and serve the ideal life. The house is just a container of life, it is the "Zhu", and life is the "pearl", and the most valuable and meaningful is to revolve around the word "Zhu". The world is splendid and grand, welcome home, and slowly taste that "pearl".
Friends who want to experience the new life of the magic capital
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Writers: Uncle Liu, Marl
This article only represents the author's personal point of view, some of the pictures are from the Internet, not for commercial use, if infringement, please contact us
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