New quality productivity
In this year's report to the two sessions, for the first time, "vigorously promote the construction of a modern industrial system and accelerate the development of new quality productive forces" was listed as the first task.
For the real estate industry, the proposal of new quality productivity will help promote the transformation of the real estate industry to a higher quality and sustainable development model. Energy conservation, emission reduction, and green buildings will also become the key development direction of the real estate industry.
A new landscape
At the two sessions, the Ministry of Housing and Urban-Rural Development pointed out that it is necessary to always adhere to the positioning that houses are used for living, not for speculation, and improve the housing supply system of "market + security". This means that high-quality housing, affordable housing, and the three major projects will usher in more high-quality development opportunities.
New identities, new opportunities
In the new 30 years, Carberry put on the new jersey of the national team and ushered in the first year of Beixin Jiabaoli, which is a new era of Beixin New Materials and a new era of Jiabaoli. With a new identity, Carberry will usher in new opportunities both externally and internally.
Take advantage of the trend and move towards a new journey. In the face of new quality productivity, new pattern and new identity, Jiabaoli architectural coatings is also starting anew, bringing a series of new actions——
On April 9, with the theme of "New Light", Carberry Architectural Coatings held the 2024 Partner Annual Summit at the Renaissance Zhuhai Hotel. The conference focused on the three major sectors of new strategy, new image and new products, and at the same time deeply discussed the brand value connotation of "professional, friendly and trustworthy", so as to open up a new direction for the development of partners.
At the beginning of the meeting, members of the Party Committee of China National Building Materials Co., Ltd., Secretary of the Party Committee, Director and General Manager of Beijing New Building Materials, and Chairman of Beijing New Jiabaoli Management delivered an opening speech with the theme of "Walking to the New and Leading the Future".
Member of the Party Committee of China National Building Materials Co., Ltd., Secretary of the Party Committee, Director and General Manager of Beijing New Building Materials, and Chairman of Beijing New Jiabaoli Management
He said that Beijing New Building Materials is a high-quality enterprise with excellent management system and management capabilities, and the joint restructuring of Jiabaoli is an important step to promote the strategy of "one body, two wings, and global layout". At present, the industry is in a period of platform and change, but this is also an opportunity period for high-quality enterprises, and Jiabaoli joins Beixin to open a new round of development of the coating business.
In the future, Beixin Jiabaoli will move towards the new from product innovation, system innovation, brand innovation and model innovation, lead the future, become bigger and stronger, and build a highly respected national brand of Chinese coatings.
Qiu Qiming, the founder of Carberry
Mr. Qiu Qiming, the founder of Carberry, said in his speech that most industries in China have overcapacity, and it is inevitable that the market will be difficult. The quality of different enterprises in the same industry is too different, which makes the competition more complicated, and only very high-quality enterprises can survive.
But the pain of the market is not shared equally, and excellent companies can get exemptions and get more opportunities from it. Therefore, it is important that we specialize in our business and be fully prepared for better times.
New image
Cao Gang, executive deputy general manager of Beixin Jiabaoli Engineering Paint Division
Cao Gang, executive deputy general manager of Beixin Jiabaoli Engineering Paint Division, made an important introduction to the core connotation of "brand VI upgrade". At this meeting, Carberry Architectural Coatings officially launched its brand value proposition: professional, friendly and reliable.
He mentioned that the upgrade of the architectural coatings brand VI mainly includes two aspects, visual recognition and behavior recognition. In terms of visuals, we innovate from familiarity to enhance brand identity with super symbol C to create a professional brand image that is easier to disseminate and extend, and in terms of behavior, we use products, services and operations as the support points to convey the brand image and value of "professional, friendly and trustworthy" to enhance the trust we bring to customers.
New strategy
Wang Shukun, executive deputy general manager of Beijing New Carberry
Wang Shukun, executive deputy general manager of Beijing New Carberry, delivered a keynote speech on "Xinguang". He said that 2024 is the beginning of the new 30 years of Carberry and the first year of Beixin Carberry, which is a new era of development.
Carberry Architectural Coatings will follow the trend of the times and become the winner of industry change. After joining the platform of central enterprises, Jiabaoli will bring broader development opportunities to partners, and the future is limitless. In 2024, Carberry Architectural Coatings will take "efficient collaboration", "comprehensive coverage" and "strategic deep cultivation" as its core strategies, and focus on R&D and innovation, digital management, credit specification, brand upgrading, team management and other aspects to empower partners.
new products
Tan Zhenhua, R&D Director of Beixin Jiabaoli Engineering Paint Division
At the new product launch conference, Tan Zhenhua, R&D director of Beixin Jiabaoli Engineering Paint Division, gave a detailed introduction to the new products. The R&D team of Jiabaoli Architectural Coatings takes "new quality productivity" as the R&D strategy, and achieves green and low-carbon leadership, leading technology, leading product quality and leading practicality in the industry. It has a complete system of products, including coatings, thermal insulation, waterproofing, flooring and auxiliary materials supporting 5 product systems, to meet the 6 major scene application coating, and can calmly cope with the customized needs of various construction projects.
Yang Jianzhu, deputy general manager of Jiabaoli flooring, introduced the flooring system
Shen Xiaogang, general manager of Carberry Building Energy Efficiency, introduced the building energy efficiency system
Yang Deliang, deputy chief engineer of Beixin Waterproof, introduced the waterproof system
Handsome and new, more than before. 2024 is a key year for Carberry Architectural Coatings to start new and move towards a new light. With the sincere collaboration and win-win cooperation with all upstream and downstream partners, we will usher in extraordinary success and breakthroughs. In the changing paint industry, Pingchuan tries the horse, vertical and horizontal!