In the past two days, the much-criticized online car-hailing commission problem has attracted the attention of the media. Recently, Shanghai Radio and Television Station conducted an investigation on the issue of high commissions for online car-hailing, and the platform commissions are getting higher and higher, often exceeding 30%, and industry experts are shouting that the "excessive plunder" of drivers must be stopped!
With the entry of aggregation platforms, multiple levels have been formed, such as aggregation platforms, online car-hailing platforms, and online car-hailing rental companies, and in many cases, the platforms where passengers place orders are not those for drivers to take orders. After receiving the order, the customer will resell the order. The orders received by the driver's platform are already second-hand orders, and may even be third-hand orders.
The more levels of order reselling, the more platforms will participate in the commission, and the order will be distributed from platform A to platform B, and the resale fee will be deducted once in the middle, and then resold from platform B to platform C, and the resale fee will be deducted again. After the goose was plucked, some order drivers received nearly half of their income, and the commission ratio had already exceeded the "invisible" red line of 30%. However, it is difficult to judge from the driver's side alone, there are several platforms for orders, and how much each platform actually commissions.
In the words of the driver, there is no such thing as an online car-hailing platform that does not take a commission: a commission for highway fees, a commission for parking fees, and a commission for the red envelopes sent by passengers, as if as long as you trade online, you have to give the platform a little "road money" for every money.
There are more and more commissions, bills are getting more and more complicated, and it is getting harder and harder for drivers to make money. Some ride-hailing drivers who are unwilling to be "exploited" have begun to fight back. In the past two days, some car friends broke the news that many online car-hailing drivers have started a crazy offline transaction mode in order not to be taken by the platform, and they will talk about offline transactions with passengers every time they receive an order, even the starting price.
Although the freight rate of online car-hailing is low now, it is only low on the driver side, but the passenger side is not low. There is a "great god" said that the price is negotiated directly with passengers according to 3 yuan a kilometer, and the vast majority of passengers accept it, so that the starting price of 15 yuan is easy.
At the same time, the great god also posted a record of transactions in recent days, except for a few passengers who need to be reimbursed, almost all orders have been canceled.
Ride-hailing observations
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Using the platform to take orders, but not giving the platform a chance to take a cut, the drivers and masters have taken back the pricing power by taking back the pricing power, but can they really hold the platform?
You must know that the drivers who make money on the platform are the most favorite of the online car-hailing platform, and the drivers who make money on the platform are also the ones that they dislike the most. Some people may not be able to tell the difference between them, and to put it bluntly, they like drivers who make money on their platform, and they don't like drivers who use their platform to contact passengers and make money by bypassing the platform in private transactions.
Drivers make money without a platform, the platform is like an ant crawling on the body, using big data to lock down offline trading drivers, at least for violating the rules and for being permanently banned. Some drivers also said that the small platform is redundant, and this is not big enough to change it, and the platform is not short of drivers, and the drivers are not short of platforms.
However, the platform can be changed, but the transportation management and inspection vehicles will not stop. Since the beginning of this year, all localities have made the "compliance" of online car-hailing a top priority, especially the offline solicitation of passengers by online car-hailing, which is also the focus of law enforcement departments, and will be fined up to 20,000 yuan.
Not long ago, Nanjing removed the drivers who were prohibited from practicing in the industry, and banned the drivers who had serious and many bad service records. Among them, 182 drivers were seriously canceled and refused to ride, and the whole industry was banned for 1-14 days.
Moreover, many regions have included online ride-hailing drivers in credit assessments. If you are investigated for offline transactions many times, it is no longer as simple as deducting points and fines from the platform, and the law enforcement department will directly intervene, deducting the "annual credit score", and if the circumstances are serious, you will directly "revoke the online car-hailing license", which is more than worth the loss.
Nowadays, the online ride-hailing market environment is becoming more and more deformed. In order to hold their positions, the platforms have to embark on the road of low prices, after all, whoever increases the price will be out. And the sports car drivers who are doing their duty are becoming more and more difficult to make money, either using their bodies to boil, or they are angry and crooked, and they begin to ignore the platform guidelines, professional ethics and even laws and regulations, and drill improper ways to make money.
If any industry wants to develop, it is basic to keep the "bottom line". The same is true for the online car-hailing industry, whether it is a platform or a driver, if the bottom line is lost, this industry may really be over!