Chinese people are well-known for their preference for SUVs, and they are also the most discerning consumer groups in the world. An SUV that can satisfy the Chinese people will no longer be able to find fault with it when it is sold to overseas markets. So, which own brand of SUV sells the best? The answer is Chery Automobile.
In 2023, Chery Automobile won the global sales champion of Chinese SUVs and the global sales champion of Chinese brand fuel SUVs.
Among them, Chery has taken advantage of the "first-mover advantage" and ranks first in exports. Chery Group exported 937,148 vehicles in 2023, up 101.1% year-on-year, ranking first in the export of Chinese brand passenger cars for 21 consecutive years. For Chery, the overseas market has become an indispensable sector, which is enough to compete with the domestic market.
Pictured: Chery Group's models under various brands being loaded at the terminal for the global market
Although overseas has taken root, the domestic market is still the main battlefield. Entering 2024, the competition in the domestic market is becoming more and more fierce, and Chery Automobile not only continued the growth trend in 2023, but also achieved nearly six-fold growth in the industry with a growth rate, winning a "good start" in the first quarter. According to official data, Chery Automobile's cumulative sales in the first quarter were 529,604 units, a year-on-year increase of 60.3%, far exceeding the industry growth rate (13.1%). In February, it returned to its peak and won the first place in sales of Chinese brand cars with 143,155 units.
Behind this, on the one hand, is Chery's global strategic layout. Chery Group has already laid out a global R&D system including eight R&D centers in North America, Europe and Shanghai, and has applied for more than 29,000 patents and authorized more than 18,000 patents, of which 32% are invention patents, ranking in the forefront of the industry.
On the other hand, it is inseparable from Chery's 27 years of precipitation in the field of technology and accelerating the transformation of new energy. We were pleasantly surprised to see that Chery has rapidly launched new products in the field of new energy, with hybrid products Fengyun A8 and Yaoguang C-DM launched one after another, and pure electric products iCAR 03 and Zhijie S7 delivered one after another. With the launch of new products, Chery's product matrix of "hybrid + pure electric" has been enriched to provide users with a variety of choices.
So the question is, which SUVs under Chery Automobile have the best sales? The answer is the Tiggo family. With global sales of 940,000 units in 2023, Chery Tiggo will become the global sales champion of Chinese brand fuel SUVs, with the Tiggo 9, Tiggo 8 and Tiggo 7 as the main forces.
Tiggo 9 occupies the flagship of the 200,000-level Chinese brand SUV, and took the lead in delegating the CDC electromagnetic suspension that is only equipped with conventional 400,000-500,000 models to the 200,000 range, and has been on the market for less than a year, winning more than 10 awards such as the 2023 China Automotive Research Institute's "Top Ten Body" and the 2024 CCTV Ceremony "Best SUV of the Year".
The Tiggo 8 is equipped with a unique 5+2-seat space layout in the same class, the strongest Kunpeng power 1.6TGDI and 2.0TGDI fuel power combinations in the same class, as well as a diversified configuration focusing on intelligent technology, and ranks first in the satisfaction of medium-sized SUVs below 200,000 yuan in the 2023 China Automobile Customer Satisfaction Index (CACSI) evaluation.
Tiggo 7 sells well in 66 countries and regions around the world, and has been the export champion of Chinese brand SUVs for two consecutive years, with a cumulative sales volume of 380,000 units.
Looking to the future, technology Chery strives for excellence. It is reported that Chery Automobile has mastered core technologies such as Kunpeng Power, Mars Architecture, Lion Intelligence, and Galaxy Ecology in the fields of power, high-performance platform, intelligent cockpit, and Internet ecology. Global cars, global standards, global adaptation. According to the "2023 China New Car Quality StudySM (IQS)" released by J.D. Power, Chery ranked first in the quality of China's own brand new cars.
With technical confidence, Chery's actions are more resolute.
For example, the Chery Fengyun A8 Voyage Edition ran continuously for 1 hour at an average speed of 180km/h on the day of the press conference, completing the industry's first high-speed high-speed non-stall endurance test, which solved the user's anxiety about the hybrid high-speed stall problem. Xingtu Yaoguang C-DM simulates the bottom scraping and impact scenarios of new energy vehicles, challenging the extreme safety test of new energy.
On March 4, Chery Group's four major brands, Chery, Xingtu, Jietu and iCAR, officially announced that all models of complete vehicles + used cars enjoy a lifetime warranty policy, the first time in the industry.
In addition, Yin Tongyue mentioned in his 2024 New Year's message that he plans to launch 24 super hybrid and 15 high-end pure electric products in the next two years. It is foreseeable that in the next three quarters of this year, Chery will continue to intensively release and deliver new products.
Editor's Afterword:
In 2024, the involution of the auto market will intensify, and Chery's development momentum will be stronger! As Yin Tongyue, chairman of Chery, said: Chery will not be polite in 2024.