laitimes

Display technology innovation is in the spotlight of CITE 2024

author:Shenzhen Business Daily
Shenzhen Business Daily Reading Client Reporter Yuan Weibin

On April 9, the 12th China Electronic Information Expo was held in Shenzhen, where more than 1,000 Chinese and foreign enterprises displayed new products and technologies in the field of electronic information in an all-round way. The exhibition has set up CITE brand innovation theme pavilion, basic electronics pavilion, digital trade and intelligent terminal pavilion, electronic information industry application pavilion, etc., focusing on smart home, new display, high-end semiconductor, information innovation, big data and storage, special electronics, artificial intelligence, green consumer electronics, basic components and other industry hotspots. More than 5,000 first-time scientific and technological products were unveiled here, fully demonstrating the latest achievements and vitality of China's electronic information industry.

Display technology innovation is in the spotlight of CITE 2024
Continue to deepen cutting-edge innovative technologies

At this Shenzhen Electronics Show, the world's first 14" 2.8K printed Hybrid OLED display launched by TCL Huaxing and the Thunderbird X2 AR glasses, which are known as "consumer-grade AR milestone products", won the CITE Innovation Gold Award respectively.

TCL Huaxing 14" 2.8K Printed Hybrid OLED Display is an innovative work for the first time in the field of NB display with printed OLED technology, which adopts a new Oxide compensation circuit design and printed OLED process to achieve a technological breakthrough of 2.8K high resolution and 240PPI. The Thunderbird X2 AR glasses are the industry's first binocular full-color Micro LED optical waveguide AR glasses to achieve mass production, which supports large-scale voice assistant RayNeo AI, AR translation, spatial navigation, WeChat audio and video call, first-person image creation and other functions, providing users with a rich true AR experience.

TCL's innovative breakthroughs in a number of cutting-edge display products benefit from its continuous R&D investment, as well as the advantages of upstream and downstream two-way empowerment and collaborative development formed by the layout of the semiconductor display industry. It is understood that TCL has applied for more than 100,000 patents, invested more than 60 billion yuan in research and development in the past six years, and has achieved a number of leading results in some key technologies such as new displays and materials, photovoltaic materials, etc.

Start the road to TV AI evolution

AIThe TV experience upgrade will be empowered,What new surprises will be created?This Shenzhen Electronics Exhibition,Hisense exhibited the applicationULEDXFULL-sceneAIThe image quality platform of the full-sceneAIThe large screen product matrix of more than 98 inches,IncludingUX、U8、U7New products such as U7。

Display technology innovation is in the spotlight of CITE 2024

Hisense's new self-developed Xinghai large model recently broke through the bottleneck of traditional imperative language dialogue, realized "real assistant" natural dialogue interaction, and ranked among the strongest Chinese large models in the TV industry. Through sensing、core、light、Screen full-link upgrade,Hisense has launched a new upgradeULED XFfull-scene computing image quality platform and a variety of flagship new products,Open a new era of TVAI。

In particular, the art TV and mural TV that appeared at the exhibition R7 and mural TV R8 can meet the personalized and multi-scene needs of users. With the blessing of the large model of Xinghai,Hisense Art TV has the function of Wensheng diagram,You can freely create paintings as interior decoration,It even becomes a background wall for group photos。 For example, you only need to say "I want a landscape painting" or "oil painting-style forest", and you can immediately generate a private custom masterpiece, and you can also switch it according to the style theme, and the scene application is more diverse.

Display technology innovation is in the spotlight of CITE 2024

It is reported,Around audio-visual、interaction、Operation、Service four major user value areas,Hisense has currently developed20Industry-leading TVAIThe technology and services,This year it will be successively landed on new TV products,Aim to use a more real experience,Simpler interaction,Smoother operation and more diverse personalized services,Make TV more like a family and assistant,Help improve the quality of life of users。

OLED display is as thin as a "knife edge"

The product on the CITE Innovation Gold Award is the first 14-inch 2.8K laminated OLED blade display in China. According to reports, the novelty of the design of this product lies in breaking the conventional hard screen or fully flexible display panel form, and combining a new panel form through ultra-thin glass substrate and flexible packaging technology (that is, the most advanced Hybrid technology in the industry), which is comparable to the full flexible panel in terms of weight, thickness and strength. In addition, the product is also equipped with a new drive circuit system unique to Hehui Optoelectronics, which is suitable for dynamic adaptive switching of high and low frequencies, which can realize the extremely smooth inverter display of AMOLED panels.

Display technology innovation is in the spotlight of CITE 2024

At this venue, Hehui Optoelectronics also showcased a variety of other new rigid and flexible products in various application fields, including: 27-inch > 21.6-inch 4K AMOLED high-end IT and gaming display, 13-inch 2.5K AMOLED vehicle display, 6.02-inch FHD+ flexible AMOLED mobile phone display, 1.5-inch LTPO flexible AMOLED circular wearable display, etc.

At present, more than 100 high-end AMOLED display products independently developed and produced by the company have been stably supplied to many domestic and foreign first-line brands, such as smart wearables, mobile phones, tablets, laptops, vehicles and aviation.

The first dynamic privacy privacy display technology

The product line of Longteng Optoelectronics covers five categories: notebook series, vehicle series, mobile communication series, smart home series and smart medical series, demonstrating its profound heritage in display technology. It is worth mentioning that the dynamic privacy privacy display technology pioneered by Longteng Optoelectronics fills the technical gap in the field of privacy display, and ranks first in the global high-end business privacy laptop market share.

Display technology innovation is in the spotlight of CITE 2024

According to reports, in 2024, Longteng Optoelectronics will continue to improve on the basis of the existing anti-privacy technology, and launch a new 14-inch ultra-wide viewing angle black privacy panel;On the new vehicle display application,Longteng Optoelectronics research and development of the 12.3-inch anti-privacy display,Narrow viewing angle mode to avoid reflection,Effectively improve the safe driving factor;In addition,Self-made6.82Inch multi-function dynamic viewing angle anti-privacy mobile phone screen,It can realize APP control,Smooth touch,Good experience,Meet the dual needs of consumers for display information sharing and privacy protection。

At the same time, Longteng Optoelectronics showcased an 11.6-inch full-color reflective display panel, which has the characteristics of low blue light eye protection and low power consumption, and has the fast response time of traditional LCD screens. The color reflective display panel has been identified and recognized by industry experts and won the Innovation Award of the 12th Electronic Information Expo.