For this year's gold market, it is estimated that most people will be surprised. According to the usual practice, one or two months after the Spring Festival every year is the off-season, but this year in April, the market is still the "extended version" of the peak season, and the market ignited by the Spring Festival has even become more and more popular.
A large number of young people have invested in the camp of gold consumption, and the market temperature continues to boil. At the online special sale e-commerce Vipshop, a hot gold market was staged. According to its data, the recent pricing of gold rings, gold transfer beads, and gold pendants/necklaces increased by 60%, 30%, and 25% year-on-year respectively, and young people born in the 90s and 00s are the main buyers.
What's even more surprising is that during this period, the "value" of gold is still soaring, especially after entering March, the price of gold is soaring, breaking records one after another, but young people are still buying and buying.
Among them, the "large" gold bracelet of gold jewelry has further sold well, and has won the love of a large number of young people, and the sales volume in the pricing category of Vipshop has increased by 200% year-on-year. In contrast, throw out a large cut of gold from other jewelry.
As the main front of gold consumption, the offline market is significantly more lively than online. Recently, on social platforms, there has been a hot search topic of #consumers saying that visiting Shuibei is like being in a vegetable wholesale market#. Some netizens said that it was difficult to park in Shuibei, and the traffic jam began in the afternoon, "There are more and more people, and it feels like being in a vegetable wholesale market." ”
Shenzhen Shuibei is the country's largest gold jewelry trading market, here, as netizens said, gold is like a wholesale cabbage, and now sales continue to be in the peak season. According to the topic, consumption is so hot that even the merchants here are too busy, and many gold, silver and jewelry stores are urgently recruiting.
Among them, on the second floor of Shuibei, a gold jewelry counter recruits shopping guides, jewelry designers and security personnel, and plans to recruit more than 10 people, which shows the popularity of its business.
With the market on fire and consumer enthusiasm, it's clear that the gold price is a catalyst. The rising prices have stirred up the sensitive nerves of young people, making more people have expectations that they will continue to rise, and they are convinced of the value preservation and appreciation properties of gold.
At present, in the circle of friends of many people, the gold store salesman is already a daily broadcaster of pure gold jewelry and gold prices, and the price of a day is constantly swiping, the highest point yesterday is about 720, and today it is approaching 730, so that more consumers who are ready to move can no longer sit still.
Netizen Lele joked on social platforms, "I bought the bracelet, but my heart died." She has been watching the price of gold since the Chinese New Year, and she waited from more than 600 to 700, and finally couldn't help but place an order.