Recently, Guangdong's local sitcom "Foreign Daughter-in-law Local Lang" (hereinafter referred to as "Outside" drama) announced that the number of episodes will be reduced, from four episodes per week to two episodes per week, and the broadcast time will also be changed from 7:00 pm every Saturday and Sunday to 7:00 pm every Sunday. Some fans of the drama "Outside" said that "I can't watch it enough", but some netizens sneered that "the quality of the current script is too much for two episodes a week", in this regard, the starring Hu Yanfen replied to the netizen: "It's going to be over soon, please don't worry", and spoke with tears and emotion: "Thank you to the audience for your support for more than 20 years" and "How can there be a banquet in the world that will not be dispersed"...... Hu Yanfen's reply to netizens' statements aroused a lot of speculation: Is the drama "Outside", which has been with the neighborhood for more than 20 years, really going to have a finale? Some self-media even took it out of context and directly announced the "upcoming finale" for the drama party. This caused more netizens to sigh: "What's wrong with the drama "Outside"?" "I don't want it to end, full of memories!"
To this end, the reporter from Nandu verified the relevant staff of the Pearl River Channel and the propaganda of the drama party of "Outside", and the official said: "The adjustment of the broadcast time and quantity is made by the broadcast channel according to its own layout planning, and the layout is not static, and it is possible to continue to dynamically adjust it in the future." The actor's personal statement does not represent the producer and the producer. As a production unit, we will continue to do a good job in planning, creation and broadcasting based on the audience's viewing needs. ”
It can be seen from the official statement that the finale of the "Outside" drama is just a "rumor" and the channel has changed its layout, but why did one stone hit a thousand waves? Last year, it just became the world's longest-aired sitcom with the longest broadcast time and the most episodes with a new record of 4,330 episodes (the number of episodes is still growing), and obtained the Guinness World Records certification. What is the dilemma of Hu Yanfen's reply to netizens' messages? The main creator was cut in half in the face of the number of episodes broadcast, and he will face "no work to open" in May this year What is the current creative mentality, and what is the future response plan? Hu Yanfen, the protagonist of "Outside", the screenwriter Ding Mouse, and the chief producer Tong Yao were interviewed by a reporter from Nandu and made an exclusive response.
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Hu Yanfen: My heart is colic, will the drama "Outside" become the next "Hundred Flowers Dessert"?
The oolong incident of the "Outside" drama being rumored to be "about to end" is due to the fact that the broadcast time and number of episodes of the "Outside" drama have been adjusted after the Spring Festival, in the eyes of the main creator and fans, this is an arrangement of "cutting in half", netizens are reluctant to comment, and there are also cynical, the straightforward "second sister-in-law" Hu Yanfen posted several messages on Weibo, including a message that ridiculed netizens, which was regarded as the "outside" drama is really "about to end". Nandu reporters contacted the "second sister-in-law" Hu Yanfen to understand why she said such a thing at that time.
Hu Yanfen said frankly: "I was responding to a netizen's comment on the poor quality of our script, shouting 'You guys hurry up and end it', I said, 'Why are you so anxious', you can't paste my sentence with 'There is no banquet in the world', this is taken out of context." But Hu Yanfen also expressed her deep worries about the future of the drama "Outside": "Many things are unknown, and our prospects are very bleak. In fact, the "Outside" drama has been halved and broadcast, and I really see the possibility of 'how can there be a banquet in the world that will not be dispersed'. My heart is colic, a play that has just won the Guinness World Record, because of some unspeakable reasons, may break the audience's viewing habits for more than 20 years, and we are unwilling. ”
Hu Yanfen pointed out that after the "Outside" drama aired 208 episodes a year, "halved" to half of the 104 episodes, the crew will probably complete the filming of these 104 episodes in May this year, and when there is no work to open, many other types of personnel in the crew will slowly lose, and under the continuous compression of salary, a solid team that has been running in for more than 20 years will be washed away, and the reduction of broadcast time also means that the influence of the show in the minds of the audience is slowly halved. "I used to be very happy to return to the crew, but now when I see one person leaving one after another, I suddenly thought about whether our 'Guangdong business card' will suddenly die out one day like the time-honored brands of 'Baihua Dessert', and these feelings surged in my heart. It's not the end now, but I see this possibility, and I think that when this day comes, I will be very reluctant to leave, and I can't bear to leave......"
After Hu Yanfen saw the "official statement" issued by the crew, she said with doubts whether the drama party and the TV station have conducted a more comprehensive investigation of the "needs of the audience", and she recently received many messages from netizens on Weibo and the circle of friends, saying that the "Outside" drama carries the childhood memories of several generations, and is a kind of support and desire for the family, hoping that they will not end. Hu Yanfen hopes that the drama party can listen to these messages, instead of simply and rudely compressing the position of the "Outside" drama.
For the reduced version of the "Outside" drama, in addition to Hu Yanfen's voice, "Third Brother" Peng Xinzhi also spoke on Weibo earlier. The creators said: If our voice is not loud enough, the "Outside" drama will really "finale"! For the reform of the "Outside" drama, Hu Yanfen, as an "old courtier", also welcomed, "But I think the most important thing is to unite to do a good job in this drama, don't always think about pulling business to make money, people who do art should still do their artistic duty." Nowadays, the new media is too abundant, and everyone wants to switch to the short video position, but I have never forgotten my original intention and stuck to this position. Regarding the old columns of local TV and the "time-honored brands" of local culture, Hu Yanfen believes, "There should be persistence and help them, so that they will have their own brands to make." If they are not given soil and fertilizer, the old brands will really die. ”
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"Outside" screenwriter Ding Mouse: Do it and cherish it, and will try to maintain the "head home" until the last second
After the oolong incident that was rumored to be the "finale", the screenwriter of "Outside" Ding Mouse also accepted an interview with a reporter from Nandu. She said frankly: "The channel issued a notice on the adjustment of the layout of the "Outside" drama in February, and the crew was of course very unhappy when they received this news. In 2023, we just won the Guinness World Records certification, and our broadcast ratings have been relatively stable, with an average viewership share of 11.85% last year, which is among the top three in the Pearl River Channel's own columns. So everyone felt that it was very shocking. ”
Regarding the reason given by the channel - "Outside" dramas cannot bring better economic benefits to the channel, and it is necessary to free up time for more economically beneficial plays", screenwriter Ding Mouse said that he understands the operating pressure of the channel, but the "Outside" drama has created great economic and social benefits for more than 20 years, and from the perspective of maintaining the brand, protecting Cantonese culture and regional culture, she believes that the "Outside" drama should have a foothold.
Ding Mouse believes that when it comes to the "Outside" drama, everyone always thinks that it is a "sentimental drama" and "companion drama", but in the era of the vigorous development of the Greater Bay Area, the "Outside" drama has also been working hard to innovate and keep up with the trend of the times. "The leaders of the station also put forward new ideas for us, such as opening up a new track, creating short dramas and micro-short dramas of the IP of "Outside", and giving us support in other aspects. ”
Ding Mouse pointed out that the main creator of the crew is actively negotiating and communicating with TV stations and channels, "to see if there is an opportunity to restore our previous broadcast layout, and also to see if the production volume next year can be restored to 208 episodes a year to meet the viewing needs of fans." We are also actively planning the micro-short drama of the "Outside" drama. ”
"From the perspective of the main creator, we are not afraid of 'calling it a day', there is nothing to do. Our labor is very meager, not the market price, and everyone is using their feelings to maintain the filming and production of this drama. What scares us the most is that we don't have the opportunity to say goodbye to the audience. For example, another Lao Guang longevity drama "Seventy-two Tenants", they said that if they don't shoot a new season, they won't shoot it, and they don't have the opportunity to write an ending on the screen, which is the biggest regret. When we broke through 4,000 episodes, we promised the audience that we hoped to move towards 5,000 episodes, although there is no definite number now, but if there is really a finale one day, we don't want the "Outside" drama to be hastily cut in half, and I hope to plan an ending well, worthy of our efforts for more than 20 years, and we can say 'goodbye' to the audience. ”
"I can only say that before that day comes, we will try to cherish and maintain the production. Shoot each episode as the last episode and motivate yourself: but don't ask about the future when you do good deeds, and you have to always do not forget your original intention. Ding mouse said frankly.
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Tong Yao, chief producer of the drama "Outside": Develop the "Outside" drama micro-short drama, promote new talents, and show the development of the Greater Bay Area
In recent years, many soul characters of the "Outside" drama have left the audience one after another, and the vitality of the crew has been greatly damaged; How can this "Guangdong business card" be polished? And strive to give the audience in the Greater Bay Area a new look? Nandu reporters interviewed Tong Yao, the chief producer of the drama "Outside".
In addition to clarifying that the "finale" is an "oolong incident", Tong Yao said that in the new era of media integration, how to develop the "Outside" drama with high quality, how to rejuvenate the old brands of traditional media, and meet the diversified viewing needs of the new era with a new style are the key issues that need to be solved urgently in front of the main creators, and the solution is to deal with the dialectical relationship between "new" and "old".
Tong Yao believes that the drama "Outside" needs to solve three problems in the future: first, the core of the "old" ideological theme remains unchanged, but it needs to have a "new" connotation. "We need to keep up with the times and discover new ideas that are 'foreign' and 'local' at the moment. The old Xiguan Changsheng Street, where the neighbors of foreign dramas live, is already there, and the Bay Area is new. The drama "Outside" should be based on the background of the Bay Area, show the prosperity and development of the Greater Bay Area, reflect the rise of great powers and the changes of the times, and the two complement each other to form a new pattern of "Outside" dramas. ”
Second, the "old" creative concept should be adhered to, but there needs to be "new" talents. Tong Yao said that the "Outside" drama should be more open-minded and invite more excellent partners, hoping that more outstanding screenwriters, writers, directors and actors who love the hot land of the Greater Bay Area will join the "Outside" drama creation team and write and act in "Outside" dramas together.
The third is to continue the "old" comedy style and establish a "new" way of expression. In the new context of the new era, young audiences pursue personalization and entertainment, and attach importance to the right to speak for self-expression and a sense of community. Therefore, Tong Yao believes that while retaining the stories of the classic characters of the older generation, the drama "Outside" should explore the core characters of the new generation of young people. At the same time, in addition to doing a good job in large-screen dramas, it is also working hard to develop the "Outside" drama micro-short drama project to promote the digital expression of "Outside" dramas. She revealed that the micro-short drama of "Outside" will focus on youth, humor and fast-paced, grasp the preferences of Internet users, and strive to continue the excitement of "Outside" drama in the micro-short drama, so that the value of IP can be explored to a greater extent.
With the integrated development of the Guangdong-Hong Kong-Macao Greater Bay Area, the world of "Outside" drama is becoming more and more broad, and the drama launched a new series of filming "Chasing Dreams", starting from the entrepreneurial needs of the third generation of the Kang family, covering the five major urban areas of Foshan, from the dimensions of "youth are more promising in the city" and "the city is more friendly to youth" and the use of dramatized expression means to show the good entrepreneurial environment of the Greater Bay Area in a real and three-dimensional way. At the same time, the filming of the new series "brings the old with the new", allowing the "third brother" Peng Xinzhi and other actors to lead the new generation of actors of the "Kang family" Feng Ziqing, Lai Yining, Sun Delin, etc. to play their strengths in the new series, highlighting that foreign young people can show their skills in the hot land of the Greater Bay Area.
The new generation of the Kang family came to Lingnan Tiandi, Chancheng District, Foshan.
Written by: Nandu reporter Cai Liyi intern Sun Jianwen