SHENZHEN, China, April 10, 2024 /PRNewswire/ -- This year's government work report proposes to "adapt to the development trend of new urbanization and changes in the supply and demand relationship of the real estate market, and accelerate the construction of a new model of real estate development." "The connotation of the new model of real estate development has gradually become clear from the initial "exploration" to the promotion of the "smooth transition" between the old and new models, and then to the "accelerated construction".
The real estate industry is still undergoing deep adjustment, how to break away from the old model, from the extensive development model that pursues speed and quantity, to the new model of high-quality development transformation and development?
What makes a good house?
In the face of this problem, each real estate company will have its own thinking, and OCT has its own solution. As early as 2022, OCT proposed a new development model of "one body, two wings and three functions" for real estate business, that is, with real estate development as the "main body", cultural tourism projects organically composed of real estate development projects, and related pan-real estate businesses such as commerce, hotel, and property management formed around real estate development business as the "two wings", focusing on promoting the integrated development of "three functions" of investment, operation and service.
Good quality, good supporting facilities and good service are the "good houses" flowing in the genes of OCT, and the proposal of the new development model of "one body, two wings and three functions" clearly defines the proposition of "good house" as the foundation of OCT's main real estate business.
Good quality: ingenuity casts classic product powerOCT is one of the earliest real estate development enterprises in China, and has taken the lead in introducing standard systems such as green buildings and sponge cities in the industry. In 2001, the sales of the first phase of Portofino Swan Castle were booming and it was rated as "China's Famous Property" that year, and in 2002, on the opening day of Portofino's pure waterfront, it set a sales record of 150 million yuan. Projects such as Pure Waterfront and Swan Castle once became the representatives of "quality residences" in the history of the development of the real estate industry.
OCT Portofino pure waterfront
Continuous innovation to meet diverse needs
Under the guidance of the concept of "high-quality life creator", OCT strives to create products that integrate characteristic culture and quality life, and gradually improves the product sequence, extending from the city's high-end products "Fort System" and "Shore System" to the "Mountain System", "Li System" and "Happy System" with rich cultural and natural connotations, OCT continues to meet the diversified needs of the market for quality, cost-effectiveness, culture and lifestyle.
On March 23rd, the Chengdu OCT • Xichengli project was launched, which carried the connotation expression of the "Li series" products of OCT emphasizing the neighborhood and the way of life, and highlighted its own characteristics in terms of house type and architecture. The project creates a 129-square-meter all-round four-bedroom, following the design concept of "not making short-lived fashion, making classic and eternal suits", through LDKB luxury horizontal hall, ultra-panoramic floor-to-ceiling windows, The façade of the building is dominated by off-white and gray, with a large floor-to-ceiling glass façade, and the eaves are made of L-shaped folding panels with high cost on the market, so the overall architectural design is fashionable and the materials are exquisite. The project is based on Shudu culture, with a plot ratio of 2.0, one-fifth of the land is a building, and the remaining four-fifths are left to the garden landscape. Chengdu Huaqiaocheng • Xichengli sales amount exceeded 300 million on the opening day, and the project took the lead in setting off a wave of enthusiasm for the Chengdu property market that is still brewing Xiaoyangchun.
Real view of the 129m model room in Chengdu OCT Xichengli
Chengdu OCT Xichengli Garden real picture
Starting from the Oriental Garden Villa District in 1989, to the Portofino Pure Waterfront Series, Swan Castle Phase I Series, Xiangshan Villas, Swan Lake Neuschwanstein Castle Series, as well as Shenzhen's only sea-curtain luxury housing project surrounded by the sea on three sides, to the replication of pure waterfront and Swan Castle in Nanjing, Wuhan, Xi'an, Chengdu and other places, to the innovation of Shanghai OCT Suhe Bay, OCT has paid attention to the overall value of products from the initial focus on house type and environment, including supporting facilities, landscape, Based on the scarce resources of the city, the theme concept and other elements are supported by high-end cultural and artistic resources, and the quality lifestyle with an international vision is output, and the product strength is continuously improved.
As the real estate industry bids farewell to the high-growth model and enters a new stage of development of competition for product strength, high-quality products will show stronger resilience.
Good matching: creating a "home" that exceeds expectationsWith the acceleration of the new development model, in order to achieve sustainable and high-quality development, in addition to the quality of the house itself, community facilities, property services, green intelligence, etc., will become an important reference index for buyers. Through comprehensive urban development, OCT has created a block-based and open urban area, and created a number of products with replication capabilities that can continue to gain a foothold in the market.
OCT reconstructs the concept of "home".
Taking the headquarters urban area of OCT in Shenzhen as an example, OCT has developed and built a block-style and open comprehensive urban area integrating tourism, culture, ecology, residence, urban entertainment, creative industry, commercial office, hotel group, supporting facilities and other functions, and has won many awards including the first batch of national 5A-level tourist attractions, fully demonstrating the concept of "building a city in a garden" of OCT. Some people often use "easy to shop" and "comfortable" to describe the feeling of living in OCT, and to a certain extent, OCT reconstructs the concept of "home".
Shenzhen Overseas Chinese Town Tourist Resort
In 2002, with the expansion of OCT's footsteps, the innovative development model of integrated development and comprehensive operation, and the development concept of "building a city in a garden" went from Shenzhen to the whole country, creating batches of classic projects. With the cultural tourism industry as the core, supplemented by the systematic development of theme commerce, creative culture, entertainment, education and sports industries, Xiangyang OCT develops regional industrial clusters and creates a livable model of the city. Foshan Shunde Happy Coast PLUS is the first large-scale innovative and open cultural and tourism comprehensive project of OCT in the Greater Bay Area, which integrates commercial blocks, theme parks, cultural experiences and ecological wetlands to create an integrated product of "culture + tourism + entertainment + business + residence + ecology".
Foshan Shunde Happy Coast PLUS
The strength of "matching" drives the hot sales of the project
Recently, the "Wuhan Red Square|Yun'an" and "Chengdu OCT • Xichengli" projects launched by OCT have inherited the genes of OCT's "camping city" and "building a city", and continue to work more convenient communities and better living facilities.
With good quality and high-quality supporting facilities, OCT Wuhan Hongfang project has always had a good appeal, ranking among the top 20 residential sales units in Wuhan for two consecutive years. The opening of the model room of Wuhan Hongfang Yun'an Western-style House has once again become one of the projects with the highest attention in the Wuhan market, with Honggangcheng Primary School Honggang Third Street Campus, Wuhan Iron and Steel No. 3 Middle School and other all-dimensional leading excellent education facilities, first-line river view and Qingshan Jiangtan Park and other ecological surrounding, 223,000 square meters of Red House Cultural Tourism Flagship Store, 26,000 square meters of Xiyueli Commercial Street, high-quality supporting facilities make Wuhan Hongfang project a "hexagonal warrior", and more than 8% was sold on the opening day, and the brand strength of the project was further confirmed. Chengdu OCT • Xichengli project is located in Jinzhou Road TOD, Guobin Plate, Jinniu District, Chengdu, in addition to the surrounding medical facilities, cultural and sports centers, life and commerce, community parks, etc., the project's planning concept of "leaving 80% of the land to nature in the state-guest where every inch of land is valuable" is particularly eye-catching.
Good service: take care of a better life with sincerityA good house should be matched with good service, so that the owners can truly enjoy the quality of life. After more than 30 years of development, OCT has built a standardized management system for the property business of "6W3H3A", which has won the honors of "China's Top 100 Property Service Enterprises", "China's Top 100 Property Service Enterprises in Comprehensive Strength" and "2023 China's Top 100 Property Service Enterprises in Brand Value" for many years.
"Property+" makes life more convenient
With the continuous improvement of people's pursuit of quality life, the demand for property services is also showing a trend of diversification, OCT has launched three value-added businesses of community life services, asset operation services and platform operation services around "property +", and has created a one-stop community and enterprise digital e-commerce platform for OCT Hui Community Mall, OCT Yunxuan Mall and Qiao Tesco Welfare Mall, relying on the laundry service brand "Orange Heart Wash" and the real estate brokerage brand "Orange Heart Neighborhood" to further explore the growth space of property service and community service business. In addition, OCT explores a variety of new business groups such as the "property service + community pension" model, smooths online and offline service scenarios, and provides people with a full range of solutions for their living needs.
In addition, OCT Property has launched the "OCT Smart City Management Platform" through technology to empower community services, and was selected as one of the top 100 in the first "Red Shulin Cup" Digital Innovation Achievement Competition. Relying on the digital twin, the platform realizes the three-dimensional panoramic presentation of the urban area, comprehensive situational awareness and control, remote emergency command and dispatch, and data fusion analysis through global data identification, state awareness, and real-time data analysis, so as to provide management decision-making support for optimizing the urban service process system and realize the transformation of the new smart urban management model from "governance" to "wisdom".
Full-format, all-weather property services
In recent years, OCT has been expanding the breadth of its property management and operation services, from residential property services in high-quality community spaces, to property services such as case sites, apartments, complexes, office buildings, and tourist resorts in business travel spaces, and then to street operation services and public property services in urban spaces. Since 2023, OCT Service Company, a property service platform under OCT, has added market-oriented expansion, covering industrial parks, schools, hospitals and other public utilities. OCT Property has the ability to provide full-format, all-weather property services and diversified value-added services.
Actively responding to and promoting management reform and process reengineering is OCT's active strategy to cope with the adjustment of supply and demand and the new dynamics of social development, and the real estate sector is more reflected in optimizing the management structure, improving the operation system, and comprehensively improving the professional ability of real estate project development. Future," real estate products It is necessary to focus on improving planning and design capabilities and put in the effort to build a good house. It is necessary to adhere to the standard first, and start from the aspects of house type, floor height, intelligence, green, and barrier-free, and improve the construction standards of residential products. Zhang Zhengao, chairman of OCT Group, said," Through' standardization + Customization ' Formation' 1+X ' product innovation system Promote product innovation for different market segments in an integrated manner, so that consumers can live healthily, conveniently, and at low cost. In line with market demand and Enterprise pre- period 。 "