In order to promote the development of the building block trendy play industry and let more people understand the development trend of the industry, the 2024 building block trendy play trend development forum was held at 2 pm on April 8, 2024 at the Shenzhen World Convention and Exhibition Center (Bao'an Branch).
Hosted by Coldplay and supported by the Guangdong Toy Association, the forum brought together hundreds of industry experts, entrepreneurs and practitioners.
As a bystander of the building block toy industry for many years, Coldplay also deeply feels the rapid changes in the market, and hopes to promote more exchanges in the industry in this context, discuss the future development trend of the building block industry, and inject new vitality into the inheritance and innovation of building block tide play culture. The forum was hosted by Brother Ku, the manager of Coldplay Trend
Li Zhuoming, honorary president and executive consultant of Guangdong Toy Association, came to the scene and delivered a speech for the opening of the forum. He said that as a toy with infinite creativity and potential, building blocks have become more and more popular with people of all ages. The purpose of this forum is to let more people understand the charm and value of building blocks, and jointly promote the prosperity and development of the building block industry.
Market trends and brand analysis
In this forum, Chen Changjie (Uncle Mi), Vice President of NetDragon and Vice President of the Smart Learning Research Institute of Beijing Normal University, shared with us how to integrate building blocks and trendy toy culture into smart learning, stimulate young people's creativity and enthusiasm for learning through innovative educational technologies, and further discussed the application and value of building blocks and trendy toys in the field of education and AI.
This topic is not only related to the future development of the industry, but also to the innovation education and growth path of the next generation. At the same time, he showed us the great potential of building blocks in smart learning and educational innovation, giving us a glimpse of the new trends in the future of education and how these innovative tools can be used to cultivate new talents.
Under the tide of globalization, Guochao culture is increasingly moving towards the world stage, facing the dual challenges of going overseas and domestic sales. In this forum, Li Zhaoxin, Deputy General Manager of Intertek Group's Light Industry Division, gave a speech on the theme of "How to Deal with the Challenges and Opportunities of Trendy Toys Going Overseas and Domestic Sales", and deeply analyzed the current globalization trend, challenges and how to grasp new development opportunities in the trendy toys industry from the perspective of industry experts.
In the digital era, social platforms have become a key battlefield for brand communication, interaction and user growth.
She shared with us how to effectively use the power of social media to break the circle of brands and stand out in the fierce market competition. This speech has helped us inspire more innovative marketing ideas to help brands ride the wave of digitalization.
Design innovation highlights
In the context of globalization, how to preserve and inherit China's rich traditional culture, and at the same time integrate it into modern building block design, is a topic worthy of our deep thought.
Donny Chen, a well-known LEGO player and designer of LEGO piano sets, explores with us how to skillfully combine tradition and modernity, culture and innovation through his experience and design cases.
In addition, he shared his unique insights on how to skillfully integrate traditional Chinese cultural elements into the design of building blocks, opening up a new world for us to combine traditional Chinese cultural elements with building block design.
Guo Mengyao, a young artist and assistant professor at the Shenzhen International School of Design of Harbin Institute of Technology, discussed how to create complex and beautiful design works through simple building blocks, which is not only an artistic expression, but also reflects the infinite possibilities of design and creation.
Her presentation opened up a whole new perspective on how even the simplest building blocks can be transformed into breathtaking works of art through creativity and design.
Mr. Sun Yuqian, CEO of Beijing Coincidental Mortise and Tenon Culture Technology Co., Ltd., shared with us how to transform mortise and tenon culture into a new medium to tell Chinese stories through modern technology and innovative thinking, and how to use this unique cultural element to promote cultural inheritance and innovative development.
He opened his eyes to the infinite possibilities of traditional culture in modern society, and how to use these traditional elements to tell a compelling Chinese story in the context of globalization.
Looking to the future market
In the rapidly developing building blocks and toys industry, it is important to understand the latest market trends and consumer preferences.
To this end, Coldplay has teamed up with Moojing Insight to officially release the "2024 Building Blocks Market Trend Insight Report White Paper" at this forum, hoping to provide valuable information and insights for participants inside and outside the industry. Wei Heng, Director of Moojing Insight Innovation Business, interprets this heavyweight white paper to reveal upcoming opportunities and challenges, and help us capture potential growth points.
In today's building block trendy toy field, copyright issues are not only related to the protection of creativity and innovation, but also the key to brand development and industrial ecological construction. Pan Pan, the representative of the high brick building block brand, had an in-depth discussion with us on the topic of building block copyright and the development of the surrounding ecology, shared her insights on the copyright protection of building blocks, and how to promote the healthy development of the building block industry and the surrounding ecology on the basis of respecting copyright.
Accumulation Play Club × Cool Play Tide offline meeting
Finally, the forum ended in the tea party and cho lottery carefully prepared by the club. The participants said that they had gained a lot from the forum, and they were full of confidence in the future of the building block trendy toy industry, and looked forward to more such exchanges in the future to jointly promote the prosperity and development of the building block industry.
Future outlook
The successful convening of the 2024 Building Blocks Trendy Toys Trend Development Forum has not only injected new vitality into the building block industry, but also made more people realize the value and charm of building blocks. I believe that in the near future, the building block industry will usher in a more brilliant future in continuous innovation and development, bringing more surprises and happiness to people.
Thank you to all the friends who came to the scene, let's see you next time!
If you want to get the "2024 Building Blocks Market Trend Insight Report White Paper", you can follow the "2024 White Paper" in the dialogue interface after the official account to get it.