In order to meet the visual needs of professional audiences, there will be many exquisitely designed and unique exhibition halls in major exhibitions, so how to attract audiences through exhibition hall design has become the focus of attention of major exhibitions. Exhibition hall design is a kind of display design, in order to achieve a good display and exhibition effect, the exhibition hall design process, need to pay attention to the following points:
1. The theme should be clear
Any exhibition hall should have a clear theme and convey an effective message. This is the point that makes an important impression on the visitor, and it is also the focal point of the design. The design direction should pay attention to the use of appropriate color matching and display methods, and strive to achieve harmony and unity.
2. The exhibition hall should consider the space
The design staff also needs to consider the number of staff working at the booth and the number of visitors. Crowded booths are not efficient and can also make some target audiences lose their hobbies. Conversely, an empty stand will have the same effect. The size of the stand is a major factor in this.
3. Establish eye-catching signs
Extraordinary can attract more visitors, so that the visit is easier to identify and find, so that the visitors who walk on the stage will also leave an impression, and the exhibition will also leave a deep memory. The design should be unique, but not detached from the purpose of the exhibition and the image of the trade.
4, Protruding focus
The content should be centered and focused. The exhibits should be placed in a representative, important and valued manner. Highlight key exhibits through location, layout, lighting, etc. A large number of exhibits are stacked, and the effect of stacking exhibits in a limited space is actually the worst, so it is essential to highlight the focus in order to produce the maximum display effect, but the focus is not many, usually only one. Too much focus can easily distract the attention of visitors and weaken the overall impression, and the key exhibits can be highlighted and emphasized by means of individual display and spotlights
5. Design from the perspective of the target group
In the exhibition industry, the success of a display depends largely on the interest and response of visitors. Therefore, the exhibition design should take into account the people, mainly the purpose, emotions, interests, opinions, reactions and other factors of the target group. Designing from the perspective of the target group is easy to attract the attention and resonance of the target group, and leave a deep impression on the target group.
6. The exhibition hall should be concise
The average person can only receive limited information in an instant. The audience walks in a hurry, and if they can't get a clear message in an instant, they won't have a hobby. In addition, the complexity of the exhibition hall can easily reduce the work efficiency of the exhibition hall staff. The exhibits should be selected in a representative way, and concise and bright are the best ways to attract the audience. Photographs, charts, and text descriptions should be clear and concise. Design decorations that are not related to the objectives and content of the exhibition should be reduced to a minimum.
7. The exhibition hall should be easy to build and dismantle
The structure of the booth should be simple and can be assembled and disassembled within the designated time. The construction time of the construction is usually determined by the organizers of the fair. The design staff should be aware of the construction time before starting the design.