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With a long cultural heritage and a romantic urban temperament, Paris has always been an important international tourist center in the minds of tourists. However, recently, a blogger from Big Brother's cousin, a video about a trip to Paris went viral, which not only sparked heated discussions in the society, but also made the aura of the dream city of Paris slightly dimmed. This "Internet celebrity incident" reflects the new challenges of urban image marketing in the Internet era.
For a long time, people's imagination of Paris has always been picturesque and dreamy. Haute couture, arts, romantic serenades...... These elements have long been deeply integrated into the symbolic system of the city of Paris, and have become a cultural symbol that attracts countless tourists.
However, the blogger's real experience after visiting Paris is very different from the imagined Paris. The smell of the streets, the old and dilapidated buildings, the expensive but poor public facilities...... Everything you see and hear refreshes the traditional impression of Paris.
As soon as the blogger's breaking video was released, it quickly became popular on the Internet, setting off a "storm of complaints". Many netizens have said that they "empathize", believing that the scene presented in the video is a realistic portrayal of contemporary Paris. Some even joked that the upcoming Paris Olympics could be affected by this.
In the face of the sudden "crisis of public opinion", the Paris Tourism Board is naturally worried. After all, the number of tourists and tourism revenues for the city have been hit hard by bloggers' videos, which will undoubtedly make Paris passive in attracting foreign investment and growing its economy.
It is undeniable that in today's information age with highly developed social media, a popular online video does have a "subversive" influence, which is enough to instantly shake the positive image of a famous tourist city that has accumulated for a long time. From this point of view, it is clear that a single official propaganda cannot meet the challenges of the era of "100 schools of thought".
So, how to face up to and respond to the impact of personal views in a diversified network environment, and stabilize the image of the city? This not only tests the public management ability of relevant government departments, but also requires tourism cities to make more efforts at the level of brand marketing.
For example, in addition to the optimization and transformation of offline infrastructure, city management departments can also increase investment online, establish interactive communication channels with netizens, pay attention to social hotspots in a timely manner, and guide the organic combination of tourism promotion and public opinion expression. At the same time, new media marketing and other means can be used to achieve accurate promotion of high-quality tourism resources and eliminate negative impacts with positive voices.
In addition, tourism enterprises and relevant practitioners should also take the initiative to join in the shaping of the city's image and cooperate with each other. While providing a high-quality experience for tourists, they can also try to be as realistic as possible in their marketing and promotion, and avoid overly exaggerated gimmicks that can cause discomfort and disgust to tourists.
It is undeniable that this "Internet celebrity incident" has indeed had a certain impact on the image of Paris, but it has also given us the opportunity to face up to the problem. City image marketing is a long-term systematic project, which requires the joint efforts of the government, enterprises, the public and other forces to achieve twice the result with half the effort. It is believed that as long as the top and bottom are united, the timeless charm of Paris will surely be restored.
Judging from the incident itself, netizens' criticism of urban construction and management is not all reasonable demands. In this regard, the departments concerned should accept it with an open mind, find out the deficiencies, and make real improvements. After all, the attraction of an international tourist city is not entirely based on romantic imagination, but also needs to focus on improving people's livelihood and creating a good living environment for citizens and tourists.
It is expected that through this experience, Paris can truly attach importance to the three-dimensional and diversified construction of the city's image, realize the coordinated development of tourism promotion and municipal construction, attract more domestic and foreign tourists with the increasingly perfect urban appearance, and continue to write the classic legend of the romantic city. #巴黎
(Disclaimer: The content of this article, videos, pictures, and articles are all from the Internet, for reference only!