In the field of electric vehicles, everyone used to compare Tesla, but recently the target has finally changed, and the Xiaomi SU7 has become the target of the target. Unexpectedly, in a press conference of Zhiji, Xiaomi became the protagonist.
On the evening of April 8, SAIC's Zhiji Automobile named Xiaomi Auto many times at the L6 model press conference, and also benchmarked and satirized in all aspects, and even mistakenly mentioned the configuration of Xiaomi SU7 at the press conference.
At the entire press conference, Liu Tao, co-CEO of Zhiji Automobile, mentioned "Mr. Lei" several times, and made a comprehensive comparison between the L6 and SU7 in terms of three electrics, zero hundred acceleration, chassis and configuration.
Liu Tao claimed that the Xiaomi SU7 Max uses the front IGBT and rear silicon carbide electric drive, and the Zhiji L6 uses the front and rear dual silicon carbide electric drive. Finally, there is a sentence that "technology may not be in the hands of traffic".
Such propaganda has aroused strong dissatisfaction with Xiaomi.
Pan Xiaowen, product manager of Xiaomi Automobile, quickly showed that SU7 has a full range of silicon carbide, not only the front and rear electric drives are silicon carbide, but even the compressor of the on-board charger and thermal management system uses silicon carbide.
"We urge Zhiji to immediately make a public clarification and formally apologize to the public who have been misled by it," he added. ”
In this regard, Liu Tao, CEO of Zhiji, issued an apology on his personal social platform. However, for this response, Xiaomi does not seem to "buy it".
Xiaomi even posted three long articles in a row late at night on April 8 and in the early morning of April 9, with stronger wording than the other, giving a strong response, and condemning Zhiji Auto's "harassment and smear behavior".
Xiaomi's spokesperson issued a statement on Weibo, saying that Zhiji Company mislabeled the key parameters of Xiaomi SU7 Max at the press conference, causing an extremely serious negative impact.
At the same time, Xiaomi questioned "Zhiji Company, as a holding subsidiary of SAIC, has such a fallacy, is it due to its lack of professional ability, or is it an intentional rumor to spread rumors and smear"?
A spokesperson for Xiaomi demanded a public apology from Zhiji, stressing that "we do not accept informal apologies that are understated by individuals." ”
"Such an unreasonable, illegal and undignified behavior of Zhiji is completely inconsistent with SAIC's corporate culture, values and industry status, nor is it in line with the historical trend of the unity and development of China's new energy vehicles. ”
In the third long article, Xiaomi gave an ultimatum, "There is a limit to our tolerance for Zhiji's recent repeated harassment and smearing." ”
We will not respond to this matter, and if we do not receive a formal public apology from Zhiji, we will take legal measures to protect our rights and interests. "We urge Zhiji to make an immediate and formal apology one last time. ”
A few more words
Within SAIC, Zhiji was named "Project No. 1", and building it into "China's Tesla" was an important task during the tenure of Chen Hong, chairman of SAIC.
stepped on Wei Xiaoli, denounced Musk, and bombarded BBA, and the CEOs of new power car companies spoke passionately for Bo eyeballs, but there was really no second person except Liu Tao, CEO of Zhiji, who overturned the marketing once.
As the CEO of the company, Liu Tao's many rash remarks and ill-considered marketing behaviors can be said to have a direct negative impact on the Zhiji car brand.