The market feedback of "Moving China 2023" does not seem to be as ideal as imagined, and this well-known party-type program is also facing problems in program production: word-of-mouth continues to decline, and when the audience is full of anticipation to enjoy the content of the party, they find that the presentation quality of the party has not met expectations.
With the help of the popularity of the program and the CCTV stage, the questioning voice of the market audience is naturally more prominent.
What are the reasons for the decline in the reputation of "Moving China 2023"? Judging from the feedback from the market audience, on the one hand, it is the choice of the host, and on the other hand, the story of the award-winning guests cannot move the audience, and when most of the audience cannot empathize, the story lacks some charm.
The host's questioning is a difficult choice for CCTV to adjust, Jing Yidan's departure is an indisputable fact, and with the increase in Bai Yansong's age, he will also leave the stage of the "Moving China" series of activities, which means that the host lineup of the party will be further adjusted.
Of course, the dissatisfaction with the host is based on the lack of quality of the party itself, and the fundamental problem that leads to the quality of the party not being recognized is not the selection of the host, but the selection of the award-winning guests.
As far as the feedback from the market audience is concerned, the appearance of actor Niu Ben and swimmer Zhang Yufei has not been recognized by the market.
It is true that Niu Ben and Zhang Yufei are the leaders with outstanding abilities in their respective tracks, but for the audience, their stories do not seem to be able to move themselves, because there is some distance from real life.
From the perspective of the market, the closer to the life of the general public, the more ordinary and true the story is often the best to enter the hearts of the audience, Niu Ben and Zhang Yufei's excellence is obvious to all, but their stories seem to be a little short of moving the audience.
Instead of being entangled in whether Niu Ben and Zhang Yufei are worthy of appearing at the recording site of "Moving China", it is better to question the angle from which the event producer arranged the selection of the two.
Since the audience has not recognized the presentation quality of the party, it is enough to prove that the producer has some problems in the selection of people and the telling of the story, and if it cannot be dealt with in time, it will only lead to another decline in the reputation of the party.
To know the importance of word-of-mouth for a party, in the face of word-of-mouth collapse, the "Moving China" series of programs needs to be dealt with in a timely manner.
Whether it is the choice of the host or the selection of the award-winning guests, the producer should consider it from the perspective of the audience, so that the host's opening remarks and award speeches can move the audience more, and the stories of the guests can enter the hearts of the audience.
Only in this way can the "Moving China" series meet the expectations of market audiences and will not be reduced to an unrecognized façade program.
Considering that the party itself is an annual broadcast, CCTV has enough time to adjust the content.
Only by receiving feedback from the market audience in a timely manner and solving different problems can we help "Moving China" move all the audiences again.
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