In March 2024, the Qilin District Financial Media Center closely followed the key work of the district committee and district government such as the "good start" in the first quarter, the spring economy, spring plowing and preparation, drought resistance and supply assurance, went deep into the grassroots, actively planned, and made extensive contacts, interviewed and wrote a number of excellent manuscripts reflecting the new achievements and typical experiences of all walks of life in Qilin District, and actively pushed them to the mainstream platforms of the central, provincial and municipal governments, seizing the main position of public opinion propaganda, and creating a good social public opinion atmosphere for the promotion of various works in Qilin District.
On March 21, CCTV-13 news live broadcast room "Yunnan: Drought Continues to Implement Emergency Water Transfer to Ensure Water Supply Safety" published and broadcast the work of Qilin District to actively carry out drought fighting and supply protection. On March 24th and 25th, the 3rd page of the People's Daily News and the front page of the overseas edition of the People's Daily published the news of Qilin District, "China's Rural Construction Keeps Pace with the Times and Continues to Make New Achievements". On March 1, the National Times published "Qujing Qilin District: Promoting the Exchange, Exchange and Integration of Various Ethnic Groups with "Cultural Tourism +", and on March 29, the National Times published "Qujing Qilin District: "Using Flowers as a Medium" to Promote the Exchange, Exchange and Integration of Various Ethnic Groups". On March 17, the China Discipline Inspection and Supervision Newspaper published "Qilin District Front-line Supervision Escorts Spring Ploughing Production".
On March 23, the "2024 10,000 acres of alpine azalea cultural tourism promotion week" in Dongshan Town, Qilin District opened, and the financial media center of Qilin District reported on the event in the form of live broadcast, short video, graphics and text, and the short video was adopted by the Xinhua News Agency client, and the graphic manuscript "Qujing Qilin District: Rhododendron Blooms to attract guests" was published by the People's Daily, People's Daily Online, Xinhua News Agency, Yunnan Daily, Chuncheng Evening News and other media, creating a good publicity atmosphere and being highly praised by the general public.
In August 2023, Longtan Community, Liaokuo Street, Qilin District, was selected into the "Typical Cases of Urban Convenient Living Circle in a Quarter of an Hour" released by the Ministry of Commerce, becoming the only case selected in the province. In March this year, the Qilin District Rong Media Center conducted an in-depth report on the convenient life circle of Liaokou Street in a quarter of an hour, and the manuscript written by the center's reporter was "Qilin District, Qujing, Yunnan: A Quarter of an Hour "Circle" a Happy Life
It was published by the People's Daily client, Learning Power, and Qujing Daily.
In March, the reporter of the Qilin District Financial Media Center also wrote a series of news articles on people's livelihood and society. Among them, "Xiaoxiongqitian Village, Yuezhou Town, Qilin District - A Brick and a Tile Skillfully Build a Road to Prosperity" was adopted by Xinhua News Agency client and Yunnan Daily, "Qujing Qilin District: People are diligent and spring comes early, mechanical seedling raising is busy" was adopted by Xinhua News Agency, "Qujing Qilin District: "Courtyard Economy" Helps Farmers Increase Income" was adopted by Cloud News, "Taste Spring Vegetables, Appreciate Spring Flowers and Buy Spring Clothes! Qujing Qilin District's "Spring Economy" Continues to Heat Up" was adopted by the Provincial End of the Qiangguo, Yunnan Daily, and Chuncheng Evening News, "A Better Life in Yunnan|Come to Qujing to Promote Guantun, Feel the Tip of the Tongue" Spring" was adopted by Chuncheng Evening News, ""Mud Master" Becomes an Expert, Pottery Talents Help Rural Revitalization" was adopted by Cloud News and Chuncheng Evening News, and "Qujing Qilin District: Deeply Cultivating the "Three Rurals" and Drawing a New Picture of Rural Revitalization" was adopted by Chuncheng Evening News.
At the same time, the Qilin District Rong Media Center also filmed a series of short videos such as "The Anchor Takes You Around", "The Kirin", "See You Weekly in Civilization Week", "Qilin District "310" Project", "Meet Qujing" and so on, which are deeply loved by the audience.
According to statistics, in March, a total of 3,057 pieces of information were released on the "Convergence Media Matrix". Among them, Kylin Cloud published 1,753 articles, with 229,000 monthly views, and 51 Douyin articles, with 1.023 million fans and 3.082 million monthly views. A total of 22 articles were collected and pushed to the central, provincial and municipal mainstream media platforms. Among them, 1 CCTV13 news live broadcast room, 2 Yunnan Channels of the People's Daily client, 2 Yunnan Channels of the Xinhua News Agency client, 1 People's Daily Online, 4 Yun News, 2 Yunnan Daily, 2 National Times, 4 Chuncheng Evening News, 1 China Discipline Inspection and Supervision Daily, and 2 People's Daily. 42 articles are used to learn from the strong country and 1 article at the provincial end.
Photo: Li Li
Editor-in-charge: Dai Shi Quanduan Qionghui
Review: Ba Yongfei